{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2023,2,7]],"date-time":"2023-02-07T16:55:36Z","timestamp":1675788936676},"reference-count":60,"publisher":"Springer Science and Business Media LLC","issue":"2","content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Schmalenbachs Z betriebswirtsch Forsch"],"published-print":{"date-parts":[[2011,3]]},"DOI":"10.1007\/bf03372847","type":"journal-article","created":{"date-parts":[[2016,8,12]],"date-time":"2016-08-12T07:47:45Z","timestamp":1470988065000},"page":"189-212","update-policy":"http:\/\/dx.doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Verankerung von Markenwerten im Produktdesign"],"prefix":"10.1007","volume":"63","author":[{"given":"Jan R.","family":"Landwehr","sequence":"first","affiliation":[]},{"given":"Rupert","family":"Stadler","sequence":"additional","affiliation":[]},{"given":"Andreas","family":"Herrmann","sequence":"additional","affiliation":[]},{"given":"Daniel","family":"Wentzel","sequence":"additional","affiliation":[]},{"given":"Christian","family":"Labonte","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2016,8,12]]},"reference":[{"key":"BF03372847_CR1","volume-title":"Building Strong Brands","author":"D A Aaker","year":"1996","unstructured":"Aaker, David A. (1996), Building Strong Brands, New York."},{"key":"BF03372847_CR2","doi-asserted-by":"publisher","first-page":"347","DOI":"10.2307\/3151897","volume":"34","author":"J L Aaker","year":"1997","unstructured":"Aaker, Jennifer L. (1997), Dimensions of Brand Personality, in: Journal of Marketing Research, Vol. 34, S. 347\u2013356.","journal-title":"Journal of Marketing Research"},{"key":"BF03372847_CR3","doi-asserted-by":"publisher","first-page":"87","DOI":"10.1086\/383426","volume":"31","author":"P Aggarwal","year":"2004","unstructured":"Aggarwal, Pankaj (2004), The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior, in: Journal of Consumer Research, Vol. 31, S. 87\u2013101.","journal-title":"Journal of Consumer Research"},{"key":"BF03372847_CR4","doi-asserted-by":"crossref","unstructured":"Aggarwal, Pankaj\/ McGill, Ann L. (2007), Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products, in: Journal of Consumer Research, Vol. 34, forthcoming.","DOI":"10.1086\/518544"},{"key":"BF03372847_CR5","doi-asserted-by":"publisher","first-page":"363","DOI":"10.1007\/978-3-8349-9517-9_16","volume-title":"Handbuch Produktmanagement","author":"S Albers","year":"2007","unstructured":"Albers, S\u00f6nke (2007), Optimale Auswahl von Produkteigenschaften, in: Albers, S\u00f6nke\/ Herrmann, Andreas (Hrsg.): Handbuch Produktmanagement, 3. Auflage, Wiesbaden, S. 363\u2013394.","edition":"3"},{"key":"BF03372847_CR6","doi-asserted-by":"publisher","first-page":"285","DOI":"10.1080\/09658210050117717","volume":"8","author":"J-Y Baudouin","year":"2000","unstructured":"Baudouin, Jean-Yves\/ Gilbert, Daniel\/ Sansone, Stephane\/ Tiberghien, Guy (2000), When the Smile is a Cue to Familiarity, in: Memory, Vol. 8, S. 285\u2013292.","journal-title":"Memory"},{"key":"BF03372847_CR7","first-page":"1341","volume":"63","author":"H H Bauer","year":"1992","unstructured":"Bauer, Hans H.\/ Herrmann, Andreas (1992), Eine Methode zur Abgrenzung von M\u00e4rkten, in: Zeitschrift f\u00fcr Betriebswirtschaft, 1992, Vol. 63, S. 1341\u20131360.","journal-title":"Zeitschrift f\u00fcr Betriebswirtschaft"},{"key":"BF03372847_CR8","doi-asserted-by":"publisher","first-page":"139","DOI":"10.1086\/209154","volume":"15","author":"R W Belk","year":"1988","unstructured":"Belk, Russel W. (1988), Possessions and the Extended Self, in: Journal of Consumer Research, Vol. 15, S. 139\u2013168.","journal-title":"Journal of Consumer Research"},{"key":"BF03372847_CR9","doi-asserted-by":"publisher","first-page":"257","DOI":"10.1068\/p220257","volume":"22","author":"P J Benson","year":"1993","unstructured":"Benson, Philip J.\/ Perrett, David I. (1993), Extracting Prototypical Facial Images from Exemplars, in: Perception, Vol. 22, S. 257\u2013262.","journal-title":"Perception"},{"key":"BF03372847_CR10","doi-asserted-by":"publisher","first-page":"969","DOI":"10.1007\/978-3-8349-9517-9_41","volume-title":"Handbuch Produktmanagement","author":"H Berger","year":"2007","unstructured":"Berger, Hans\/ Willner, Ralf-Gerhard\/ Einhorn, Martin (2007), Kundenorientierte Produktgestaltung am Beispiel des Audi Q7, in: Albers, S\u00f6nke\/ Herrmann, Andreas (Hrsg.): Handbuch Produktmanagement, 3. Auflage, Wiesbaden, S. 969\u2013980.","edition":"3"},{"key":"BF03372847_CR11","doi-asserted-by":"publisher","first-page":"37","DOI":"10.2307\/41166018","volume":"42","author":"P Berthon","year":"1999","unstructured":"Berthon, Pierre\/ Hulbert, James M.\/ Pitt, Leyland F. (1999), To Serve or to Create, in: California Management Review, Vol. 42, S. 37\u201358.","journal-title":"California Management Review"},{"key":"BF03372847_CR12","first-page":"67","volume-title":"Brand Equity and Advertising, Hillsdale","author":"A Biel","year":"2000","unstructured":"Biel, Alexander (2000), Converting Image into Equity, in: Aaker, David A.\/ Biel, Alexander (Hrsg.): Brand Equity and Advertising, Hillsdale, S. 67\u201382."},{"key":"BF03372847_CR13","doi-asserted-by":"publisher","first-page":"489","DOI":"10.1007\/978-3-8349-9126-3_12","volume-title":"Unternehmenskommunikation, Wiesbaden","author":"M Bruhn","year":"2006","unstructured":"Bruhn, Manfred (2006), Integrierte Kommunikation, in: Schmid Beat\/ Lyczek, Boris (Hrsg.): Unternehmenskommunikation, Wiesbaden, S. 489\u2013532."},{"key":"BF03372847_CR14","doi-asserted-by":"publisher","first-page":"233","DOI":"10.1016\/0048-7333(93)00764-K","volume":"24","author":"C M Christensen","year":"1995","unstructured":"Christensen, Clayton M.\/ Rosenbloom, Richard S. (1995), Explaining the Attacker\u2019s Advantage: Technological Paradigms, Organizational Dynamics, and the Value Network, in: Research Policy, Vol. 24, S. 233\u2013258.","journal-title":"Research Policy"},{"key":"BF03372847_CR15","doi-asserted-by":"publisher","first-page":"251","DOI":"10.1037\/0022-3514.86.2.236","volume":"86","author":"O Corneille","year":"2004","unstructured":"Corneille, Olivier\/ Huart, Johanne\/ Becquart, Emilie\/ Br\u00e9dart, Serge (2004), When Memory Shifts Toward More Typical Category Exemplars: Accentuation Effects in the Recollection of Ethnically Ambiguous Faces, in: Journal of Personality and Social Psychology, Vol. 86, S. 251\u2013264.","journal-title":"Journal of Personality and Social Psychology"},{"key":"BF03372847_CR16","doi-asserted-by":"publisher","first-page":"866","DOI":"10.1016\/j.ergon.2009.06.007","volume":"39","author":"E A Demirtas","year":"2009","unstructured":"Demirtas, Ezgi Aktar\/ Anagun, A. Sermet\/ Koksal, Gulser (2009), Determination of Optimal Product Styles by Ordinary Logistic Regression versus Conjoint Analysis for Kitchen Faucets, in: International Journal of Industrial Ergonomics, Vol. 39, S. 866\u2013875.","journal-title":"International Journal of Industrial Ergonomics"},{"key":"BF03372847_CR17","volume-title":"Strategie und Technik der Markenf\u00fchrung","author":"F-R Esch","year":"2007","unstructured":"Esch, Franz-Rudolf (2007), Strategie und Technik der Markenf\u00fchrung, 4. Auflage, M\u00fcnchen.","edition":"4"},{"key":"BF03372847_CR18","doi-asserted-by":"publisher","first-page":"707","DOI":"10.1007\/978-3-8349-4541-9_29","volume-title":"Moderne Markenf\u00fchrung","author":"F-R Esch","year":"2005","unstructured":"Esch, Franz-Rudolf (2005), Aufbau starker Marken durch integrierte Kommunikation, in: Esch, Franz-Rudolf (Hrsg.): Moderne Markenf\u00fchrung, 4. Auflage, Wiesbaden, S. 707\u2013746.","edition":"4"},{"key":"BF03372847_CR19","doi-asserted-by":"publisher","first-page":"103","DOI":"10.1007\/978-3-8349-4541-9_4","volume-title":"Moderne Markenf\u00fchrung","author":"F-R Esch","year":"2005","unstructured":"Esch, Franz-Rudolf\/ Langner, Tobias\/ Rempel, Jan E. (2005), Ans\u00e4tze zur Erfassung und Entwicklung der Markenidentit\u00e4t, in: Esch, Franz-Rudolf (Hrsg.): Moderne Markenf\u00fchrung, 4. Auflage, Wiesbaden, S. 103\u2013130.","edition":"(Hrsg.)"},{"key":"BF03372847_CR20","doi-asserted-by":"publisher","first-page":"343","DOI":"10.1086\/209515","volume":"24","author":"S Fournier","year":"1998","unstructured":"Fournier, Susan (1998), Consumers and their Brands: Developing Relationship Theory in Consumer Research, in: Journal of Consumer Research, Vol. 24, S. 343\u2013373.","journal-title":"Journal of Consumer Research"},{"key":"BF03372847_CR21","doi-asserted-by":"publisher","first-page":"77","DOI":"10.2307\/3152066","volume":"34","author":"H Gatignon","year":"1997","unstructured":"Gatignon, Hubert\/ Xuereb, Jean-Marc (1997), Strategic Orientation of the Firm and New Product Performance, in: Journal of Marketing Research, Vol. 34, S. 77\u201390.","journal-title":"Journal of Marketing Research"},{"key":"BF03372847_CR22","doi-asserted-by":"publisher","first-page":"149","DOI":"10.3758\/BF03196479","volume":"10","author":"J Halberstadt","year":"2003","unstructured":"Halberstadt, Jamin\/ Rhodes, Gillian (2003), It\u2019s not just average Faces that are Attractive: Computer-manipulated Averageness makes Birds, Fish, and Automobiles attractive, in: Psychometric Bulletin & Review, Vol. 10, S. 149\u2013156.","journal-title":"Psychometric Bulletin & Review"},{"key":"BF03372847_CR23","volume-title":"Marke Mensch","author":"S Henkel","year":"2004","unstructured":"Henkel, Sven\/ Huber, Frank (2004), Marke Mensch, Wiesbaden."},{"key":"BF03372847_CR24","doi-asserted-by":"publisher","first-page":"36","DOI":"10.1080\/13506280600820013","volume":"15","author":"C M Herba","year":"2007","unstructured":"Herba, Catherine M.\/ Heining, Maike\/ Young, Andrew W.\/ Browning, Michael\/ Benson, Philip J.\/ Phillips, Mary L.\/ Gray, Jeffrey A. (2007), Conscious and Nonconscious Discrimination of Facial Expressions, in: Visual Cognition, Vol. 15, S. 36\u201347.","journal-title":"Visual Cognition"},{"key":"BF03372847_CR25","volume-title":"Der Fu\u00dfballstar als Marke, Wiesbaden","author":"F Huber","year":"2008","unstructured":"Huber, Frank\/ Meyer, Frederik (2008), Der Fu\u00dfballstar als Marke, Wiesbaden."},{"key":"BF03372847_CR26","first-page":"345","volume":"73","author":"F Huber","year":"2003","unstructured":"Huber, Frank\/ Herrmann, Andreas\/ Peter, Sibylle (2003), Ein Ansatz zur Steuerung der Markenst\u00e4rke\u2013Grundidee, Methodik und Implikationen, in: Zeitschrift f\u00fcr Betriebswirtschaft, Vol. 73, S. 345\u2013370.","journal-title":"Zeitschrift f\u00fcr Betriebswirtschaft"},{"key":"BF03372847_CR27","volume-title":"Der Wert der Markenpers\u00f6nlichkeit, Wiesbaden","author":"F Huber","year":"1999","unstructured":"Huber, Frank\/ Weiss, Michaela (1999), Der Wert der Markenpers\u00f6nlichkeit, Wiesbaden."},{"key":"BF03372847_CR28","doi-asserted-by":"publisher","first-page":"115","DOI":"10.2501\/S147078530820033X","volume":"51","author":"R Huertas-Garcia","year":"2009","unstructured":"Huertas-Garcia, Ruben\/ Consolaci\u00e3n-Segura, Carolina (2009), Using Statistical Design Experiment Methodologies to Identify Customers\u2019 Needs, in: International Journal of Market Research, Vol. 51, S. 115\u2013136.","journal-title":"International Journal of Market Research"},{"key":"BF03372847_CR29","doi-asserted-by":"publisher","first-page":"135","DOI":"10.1068\/p3301","volume":"33","author":"H Ishi","year":"2004","unstructured":"Ishi, Hanal\/ Gyoba, Jiro\/ Kamachi, Miyuki\/ Mukaida, Shigeru\/ Akamatsu, Shigeru (2004), Analyses of Facial Attractiveness on Feminised and Juvenilised Faces, in: Perception, Vol. 33, S. 135\u2013145.","journal-title":"Perception"},{"key":"BF03372847_CR30","doi-asserted-by":"publisher","first-page":"1","DOI":"10.2307\/1252054","volume":"57","author":"K L Keller","year":"1993","unstructured":"Keller, Kevin L. (1993), Conceptualizing, Measuring and Managing Customer-Based Brand Equity, in: Journal of Marketing, Vol. 57, S. 1\u201322.","journal-title":"Journal of Marketing"},{"key":"BF03372847_CR31","doi-asserted-by":"publisher","first-page":"595","DOI":"10.1086\/346254","volume":"30","author":"K L Keller","year":"2003","unstructured":"Keller, Kevin L. (2003a), Brand Synthesis: The Multidimensionality of Brand Knowledge, in: Journal of Consumer Research, Vol. 30, S. 595\u2013600.","journal-title":"Journal of Consumer Research"},{"key":"BF03372847_CR32","volume-title":"Strategic Brand Management: Building, Measuring and Managing Brand Equity","author":"K L Keller","year":"2003","unstructured":"Keller, Kevin L. (2003b), Strategic Brand Management: Building, Measuring and Managing Brand Equity, 2. Auflage, Upper Saddle River.","edition":"2"},{"key":"BF03372847_CR33","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-322-81607-8","volume-title":"Wirkungen des Produktdesigns, Wiesbaden","author":"T C Kohler","year":"2003","unstructured":"Kohler, Thomes C. (2003), Wirkungen des Produktdesigns, Wiesbaden."},{"key":"BF03372847_CR34","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-56897-8","volume-title":"Produktmarketing","author":"U Koppelmann","year":"2001","unstructured":"Koppelmann, Udo (2001), Produktmarketing, 6. Auflage, Heidelberg.","edition":"6"},{"key":"BF03372847_CR35","doi-asserted-by":"publisher","first-page":"119","DOI":"10.1007\/978-3-8349-9517-9_6","volume-title":"Handbuch Produktmanagement","author":"U Koppelmann","year":"2007","unstructured":"Koppelmann, Udo (2007), Design und Verpackung, in: Albers, S\u00f6nke\/ Herrmann, Andreas (Hrsg.): Handbuch Produktmanagement, 3. Auflage, Wiesbaden, S. 119\u2013140.","edition":"3"},{"key":"BF03372847_CR36","doi-asserted-by":"publisher","first-page":"515","DOI":"10.1007\/BF03372627","volume":"52","author":"M Krafft","year":"2000","unstructured":"Krafft, Manfred\/ Albers, S\u00f6nke (2000), Ans\u00e4tze zur Segmentierung von Kunden\u2013wie geeignet sind herk\u00f6mmliche Konzepte?, in: Zeitschrift f\u00fcr betriebswirtschaftliche Forschung, Vol. 52, S. 515\u2013536.","journal-title":"Zeitschrift f\u00fcr betriebswirtschaftliche Forschung"},{"key":"BF03372847_CR37","doi-asserted-by":"publisher","first-page":"226","DOI":"10.1007\/BF03372821","volume":"61","author":"J Landwehr","year":"2009","unstructured":"Landwehr, Jan\/ Herrmann, Andreas\/ Heitmann, Mark (2009), To be average or to be different? Die Attraktivit\u00e4t des Durchschnittsprodukts, in: Zeitschrift f\u00fcr betriebswirtschaftliche Forschung, Vol. 61, S. 226\u2013250.","journal-title":"Zeitschrift f\u00fcr betriebswirtschaftliche Forschung"},{"key":"BF03372847_CR38","doi-asserted-by":"publisher","first-page":"214","DOI":"10.1111\/j.1467-9280.1994.tb00503.x","volume":"6","author":"J H Langlois","year":"1994","unstructured":"Langlois, Judith H.\/ Roggman, Lori A.\/ Musselman, Lisa (1994), What is Average and what is not Average about attractive Faces?, in: Psychological Science, Vol. 6, S. 214\u2013220.","journal-title":"Psychological Science"},{"key":"BF03372847_CR39","doi-asserted-by":"publisher","first-page":"151","DOI":"10.1509\/jmkr.41.2.151.28665","volume":"41","author":"A Y Lee","year":"2004","unstructured":"Lee, Angela Y.\/ Labroo, Aparna A. (2004), The Effect of Conceptual and Perceptual Fluency on Brand Evaluation, in: Journal of Marketing Research, Vol. 41, 151\u2013165.","journal-title":"Journal of Marketing Research"},{"key":"BF03372847_CR40","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-322-91145-2","volume-title":"Marken-Design, Wiesbaden","author":"R Linxweiler","year":"2004","unstructured":"Linxweiler, Richard (2004), Marken-Design, Wiesbaden."},{"key":"BF03372847_CR41","volume-title":"Markenwahlverhalten\u2013produkt-, pers\u00f6nlichkeits- und situationsbezogene Determinanten, Wiesbaden","author":"S Magin","year":"2004","unstructured":"Magin, Stefanie (2004), Markenwahlverhalten\u2013produkt-, pers\u00f6nlichkeits- und situationsbezogene Determinanten, Wiesbaden."},{"key":"BF03372847_CR42","volume-title":"CVC Technological Report","author":"A M Martinez","year":"1998","unstructured":"Martinez, Aleix M.\/ Benavente, Robert (1998), The AR Face Database, in: CVC Technological Report, No 24, New York."},{"key":"BF03372847_CR43","doi-asserted-by":"crossref","unstructured":"Meffert, Heribert\/ Burmann, Christoph (2005), Wandel in der Markenf\u00fchrung\u2013vom instrumentellen zum identit\u00e4tsorientierten Markenverst\u00e4ndnis, in: Meffert, Heribert\/ Burmann, Christoph\/ Koers, Martin (Hrsg.), Markenmanagement, 2. Auflage, Wiesbaden, S. 17\u201334.","DOI":"10.1007\/978-3-322-84747-8_2"},{"key":"BF03372847_CR44","doi-asserted-by":"publisher","first-page":"310","DOI":"10.1086\/209217","volume":"16","author":"S G McCracken","year":"1989","unstructured":"McCracken, Stanley G. (1989), Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process, in: Journal of Consumer Research, Vol. 16, S. 310\u2013321.","journal-title":"Journal of Consumer Research"},{"key":"BF03372847_CR45","doi-asserted-by":"publisher","first-page":"42","DOI":"10.1111\/j.0737-6782.2005.00102.x","volume":"22","author":"J J Michalek","year":"2005","unstructured":"Michalek, Jeremy J.\/ Feinberg, Fred M.\/ Papalambros, Panos Y. (2005), Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading, in: Journal of Product Innovation Management, Vol. 22, S. 42\u201362.","journal-title":"Journal of Product Innovation Management"},{"key":"BF03372847_CR46","volume-title":"Introducing Animism, New York","author":"E A Nida","year":"1959","unstructured":"Nida, Eugene A.\/ Smalley, William (1959), Introducing Animism, New York."},{"key":"BF03372847_CR47","doi-asserted-by":"publisher","first-page":"347","DOI":"10.1509\/jmkr.44.3.347","volume":"64","author":"N Novemsky","year":"2007","unstructured":"Novemsky, Nathan\/ Dhar, Ravi\/ Schwarz, Norbert\/ Simonson, Itamar (2007), Preference Fluency in Choice, in: Journal of Marketing Research, Vol. 64, S. 347\u2013356.","journal-title":"Journal of Marketing Research"},{"key":"BF03372847_CR48","doi-asserted-by":"publisher","first-page":"239","DOI":"10.1038\/368239a0","volume":"368","author":"D I Perrett","year":"1994","unstructured":"Perrett, David I.\/ May, Karen A.\/ Yoshikawa, Sin (1994), Facial Shape and Judgements of Female Attractiveness, in: Nature, Vol. 368, S. 239\u2013242.","journal-title":"Nature"},{"key":"BF03372847_CR49","doi-asserted-by":"publisher","first-page":"364","DOI":"10.1207\/s15327957pspr0804_3","volume":"8","author":"R Reber","year":"2004","unstructured":"Reber, Rolf\/ Schwarz, Norbert\/ Winkielman, Piotr (2004), Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver\u2019s Processing Experience?, in: Personality and Social Psychology Review, Vol. 8, S. 364\u2013383.","journal-title":"Personality and Social Psychology Review"},{"key":"BF03372847_CR50","doi-asserted-by":"publisher","first-page":"105","DOI":"10.1111\/j.1467-9280.1996.tb00338.x","volume":"7","author":"G Rhodes","year":"1996","unstructured":"Rhodes, Gillian\/ Tremewan, Tanya (1996), Averageness, Exaggeration, and facial Attractiveness, in: Psychological Science, Vol. 7, S. 105\u2013110.","journal-title":"Psychological Science"},{"key":"BF03372847_CR51","doi-asserted-by":"publisher","first-page":"503","DOI":"10.1007\/978-3-8349-4541-9_20","volume-title":"Moderne Markenf\u00fchrung","author":"H Sattler","year":"2005","unstructured":"Sattler, Henrik (2005), Markenstrategien f\u00fcr neue Produkte, in: Esch, Franz-Rudolf (Hrsg.): Moderne Markenf\u00fchrung, 4. Auflage, Wiesbaden, S. 503\u2013522.","edition":"4"},{"key":"BF03372847_CR52","doi-asserted-by":"publisher","first-page":"470","DOI":"10.1037\/0012-1649.39.3.470","volume":"39","author":"G Shahar","year":"2003","unstructured":"Shahar, Golan\/ Henrich, Christopher C.\/ Blatt, Sidney J.\/ Ryan, Richard\/ Little, Todd D. (2003), Interpersonal Relatedness, Self-Definition, and their Motivational Orientation During Adolescence: A Theorical and Empirical Integration, in: Developmental Psychology, Vol. 39, S. 470\u2013483.","journal-title":"Developmental Psychology"},{"key":"BF03372847_CR53","doi-asserted-by":"publisher","first-page":"1495","DOI":"10.1108\/03090560710821279","volume":"41","author":"P Silayoi","year":"2007","unstructured":"Silayoi, Pinya\/ Speece Mark (2007), The Importance of Packaging Attributes: A Conjoint Analysis Approach, in: European Journal of Marketing, Vol. 41, S. 1495\u20131517.","journal-title":"European Journal of Marketing"},{"key":"BF03372847_CR54","doi-asserted-by":"publisher","first-page":"359","DOI":"10.3758\/BF03207733","volume":"31","author":"M Steyvers","year":"1999","unstructured":"Steyvers, Mark (1999), Morphing Techniques for Manipulating Face Images, in: Behavior Research Methods, Instruments, & Computers, Vol. 31, S. 359\u2013369.","journal-title":"Behavior Research Methods, Instruments, & Computers"},{"key":"BF03372847_CR55","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4615-4651-1","volume-title":"Market Segmentation","author":"M Wedel","year":"2000","unstructured":"Wedel, Michel\/ Kamakura, Wagner (2000), Market Segmentation, 2. Auflage, New York.","edition":"2"},{"key":"BF03372847_CR56","volume-title":"Wall Street Journal","author":"J Welsh","year":"2006","unstructured":"Welsh, John (2006), Why Cars Got Angry, in: The Wall Street Journal, 10. M\u00e4rz, W1.","edition":"10"},{"key":"BF03372847_CR57","doi-asserted-by":"publisher","first-page":"121","DOI":"10.1177\/0146167204271309","volume":"31","author":"P Winkielman","year":"2005","unstructured":"Winkielman, Piotr\/ Berridge, Kent C.\/ Wilbarger, Julia L. (2005), Unconscious affective Reactions to masked happy and angry Faces influence Consumption Behavior and Judgments of Value, in: Personality and Social Psychology Bulletin, Vol. 31, S. 121\u2013135.","journal-title":"Personality and Social Psychology Bulletin"},{"key":"BF03372847_CR58","doi-asserted-by":"publisher","first-page":"799","DOI":"10.1111\/j.1467-9280.2006.01785.x","volume":"17","author":"P Winkielman","year":"2006","unstructured":"Winkielman, Piotr\/ Halberstadt, Jamin\/ Fazendeiro, Tedra\/ Catty, Steve (2006), Prototypes are attractive because they are easy on the Mind, in: Psychological Science, Vol. 17, S. 799\u2013806.","journal-title":"Psychological Science"},{"key":"BF03372847_CR59","doi-asserted-by":"publisher","first-page":"195","DOI":"10.1177\/0092070300282002","volume":"28","author":"B Yoo","year":"2000","unstructured":"Yoo, Boonghee\/ Donthu, Naveen\/ Lee, Sungho (2000), An Examination of selected Marketing Mix Elements and Brand Equity, in: Journal of the Academy of Marketing Science, Vol. 28, S. 195\u2013211.","journal-title":"Journal of the Academy of Marketing Science"},{"key":"BF03372847_CR60","doi-asserted-by":"publisher","first-page":"31","DOI":"10.1086\/504132","volume":"33","author":"C Yoon","year":"2006","unstructured":"Yoon, Carolyn\/ Gutchess, Angela H.\/ Feinberg, Fred\/ Polk, Thad A. (2006), A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments, in: Journal of Consumer Research, Vol. 33, S. 31\u201340.","journal-title":"Journal of Consumer Research"}],"container-title":["Schmalenbachs Zeitschrift f\u00fcr betriebswirtschaftliche Forschung"],"original-title":[],"language":"de","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/BF03372847","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2017,6,24]],"date-time":"2017-06-24T20:34:22Z","timestamp":1498336462000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/BF03372847"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2011,3]]},"references-count":60,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2011,3]]}},"alternative-id":["BF03372847"],"URL":"https:\/\/doi.org\/10.1007\/bf03372847","relation":{},"ISSN":["0341-2687","2366-6153"],"issn-type":[{"value":"0341-2687","type":"print"},{"value":"2366-6153","type":"electronic"}],"subject":[],"published":{"date-parts":[[2011,3]]}}}