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As the new technological platform is based on information technologies, the best synergetic effect is achieved through using electronic platforms, with their number and variety quickly growing, so they are actually creating a new infrastructure for communication between the primary economic agents. A new ecosystem also provides new possibilities, including instrumental ones, for conduct of business, searching for jobs and developing the business environment. This article analyzes new trends in development of business in the conditions of a newly forming digital economy.<\/jats:p>","DOI":"10.1051\/shsconf\/20184400042","type":"journal-article","created":{"date-parts":[[2018,6,5]],"date-time":"2018-06-05T09:46:42Z","timestamp":1528192002000},"page":"00042","source":"Crossref","is-referenced-by-count":0,"title":["Electronic platforms as a new ecosystem of the organization and the conduct of business"],"prefix":"10.1051","volume":"44","author":[{"given":"Roman","family":"Jaque","sequence":"first","affiliation":[]},{"given":"Marat","family":"Sarygulov","sequence":"additional","affiliation":[]},{"given":"Joao","family":"Leitao","sequence":"additional","affiliation":[]}],"member":"250","published-online":{"date-parts":[[2018,6,5]]},"reference":[{"key":"R1","unstructured":"McKinsey Global Institute, Digital Globalization: The New Era Of Global Flows [online], Available at: http:\/\/www.mckinsey.com\/business-functions\/digital-mckinsey\/our-insights\/digital-globalization-the-new-era-of-global-flows (2016)"},{"key":"R2","unstructured":"Constine J., Facebook now has 2 billion monthly users\u2026and responsibility [online], Available at: https:\/\/techcrunch.com\/2017\/06\/27\/facebook-2-billion-users\/ (2017)"},{"key":"R3","unstructured":"Laudon K.C., The Future of Global and North American E-commerce 2006-2011 [online], Available at: https:\/\/www.cti.gov.br\/sites\/default\/files\/slides_the_future_of_global_and_north_american_e-commerce.pdf (2006)"},{"key":"R4","unstructured":"Worldwide Retail and Ecommerce Sales: eMarketer\u2019s Estimates for 2016\u20132021. eMarketer Report eMarketer [online], Available at: https:\/\/www.emarketer.com\/Report\/Worldwide-Retail-Ecommerce-Sales-eMarketers-Estimates-20162021\/2002090 (2017)"},{"key":"R5","unstructured":"UPS Pulse of the Online Shopper. 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