{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,19]],"date-time":"2026-03-19T23:47:17Z","timestamp":1773964037299,"version":"3.50.1"},"reference-count":46,"publisher":"MDPI AG","issue":"10","license":[{"start":{"date-parts":[[2020,5,22]],"date-time":"2020-05-22T00:00:00Z","timestamp":1590105600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"The Ministry of Education of the Republic of Korea and the National Research Foundation of Korea","award":["NRF-2019S1A5A2A03049170"],"award-info":[{"award-number":["NRF-2019S1A5A2A03049170"]}]},{"DOI":"10.13039\/501100002532","name":"Kyungsung University","doi-asserted-by":"publisher","award":["KSU-Grants2019"],"award-info":[{"award-number":["KSU-Grants2019"]}],"id":[{"id":"10.13039\/501100002532","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJERPH"],"abstract":"<jats:p>The purpose of this study is to investigate how foreigners\u2019 health beliefs influence their visiting intentions to Korean medical tourism. This study used an online survey engine (docs.google.com\/forms) to collect data from foreigners who are from India, Nepal, Bangladesh, Vietnam, and Mongolia, who are potential Korean medical tourists. Out of 213 questionnaires collected, 200 questionnaires (93.9%) were used for the statistical analysis. The Confirmatory factor analysis (CFA) revealed that six dimensions, \u201cExperience\u201d, \u201cSusceptibility\u201d, \u201cSeverity\u201d, \u201cBarrier\u201d, \u201cBenefit\u201d, and \u201cVisiting Intention\u201d, had construct validity; Cronbach\u2019s alpha coefficient was tested for item reliability. It is expected that four variables in the health belief model (HBM) that are determined by objective and logical thinking processes will affect the choice of Korean medical tourism. The results showed that Susceptibility, Severity, Barrier, and Benefit had significant effects on Visiting Intention and was a valid measurement to determine \u201cVisiting Intention\u201d.<\/jats:p>","DOI":"10.3390\/ijerph17103646","type":"journal-article","created":{"date-parts":[[2020,5,22]],"date-time":"2020-05-22T10:18:18Z","timestamp":1590142698000},"page":"3646","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":33,"title":["Applying the Modified Health Belief Model (HBM) to Korean Medical Tourism"],"prefix":"10.3390","volume":"17","author":[{"given":"Hyun-Jeong","family":"Ban","sequence":"first","affiliation":[{"name":"School of Hospitality and Tourism Management, Kyungsung University, 309 Suyoungro, Nam-Gu, Busan 48434, Korea"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5361-6368","authenticated-orcid":false,"given":"Hak-Seon","family":"Kim","sequence":"additional","affiliation":[{"name":"School of Hospitality and Tourism Management, Kyungsung University, 309 Suyoungro, Nam-Gu, Busan 48434, Korea"}]}],"member":"1968","published-online":{"date-parts":[[2020,5,22]]},"reference":[{"key":"ref_1","unstructured":"Korea Tourism Organization (2020, March 20). 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