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In an Internet\u2010based experiment (<jats:italic><jats:styled-content style=\"fixed-case\">N<\/jats:styled-content><\/jats:italic>\u2009=\u2009106) with temporarily activated motivational orientation (promotion vs. prevention) and message goal frames (gain vs. loss) as independent variables, it was demonstrated that participants selected information that was congruent with their motivational orientation although they did not necessarily spend more time attending to their selection. Participants with the promotion orientation exhibited more scanning behavior and viewed more web pages but spent less time on the Internet search. Congruency effects resulted in higher user engagement, which mediated the congruency effects on the perceived message quality of the health content.<\/jats:p>","DOI":"10.1002\/asi.22728","type":"journal-article","created":{"date-parts":[[2012,10,16]],"date-time":"2012-10-16T16:16:13Z","timestamp":1350404173000},"page":"2283-2293","source":"Crossref","is-referenced-by-count":8,"title":["Internet health search: When process complements goals"],"prefix":"10.1002","volume":"63","author":[{"given":"Traci","family":"Hong","sequence":"first","affiliation":[{"name":"Department of Communication Texas A&amp;M University  102 Bolton Hall, 4234 TAMU, College Station TX 77843\u20104234"}]}],"member":"311","published-online":{"date-parts":[[2012,10,16]]},"reference":[{"key":"e_1_2_6_2_1","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.51.6.1173"},{"key":"e_1_2_6_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jesp.2006.05.001"},{"issue":"3","key":"e_1_2_6_4_1","first-page":"353","article-title":"Avoiding versus seeking: The relationship of information seeking to avoidance, blunting, coping, dissonance, and related concepts","volume":"93","author":"Case D.O.","year":"2005","journal-title":"Journal of the Medical Library Association"},{"issue":"35","key":"e_1_2_6_5_1","first-page":"1125","article-title":"State\u2010specific trends in fruit and vegetable consumption among adults\u2013United States, 2000\u20102009","volume":"59","author":"Centers for Disease Control and Prevention","year":"2010","journal-title":"Morbidity and Mortality Weekly Report"},{"key":"e_1_2_6_6_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2006.09.004"},{"key":"e_1_2_6_7_1","volume-title":"Subject searching in library catalogs: Before and after the introduction of online catalogs","author":"Drabenstott K.M.","year":"1984"},{"key":"e_1_2_6_8_1","doi-asserted-by":"publisher","DOI":"10.1037\/\/0022\u20103514.80.3.501"},{"key":"e_1_2_6_9_1","doi-asserted-by":"publisher","DOI":"10.1515\/9781503620766"},{"key":"e_1_2_6_10_1","unstructured":"Fox S.(2006).Online health search 2006. 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