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Using the Web of Science, we analyzed the historical evolution of this trend and its geography, showing that it has been particularly concentrated in a few countries at different periods of time. Then, we evaluated how title changes have affected the evolution of the journals' language of publication, authorship, readership, and impact. The acceleration of the trend toward the de\u2010nationalization and anglicization of journal titles coincided with the rise of discourses on internationalization in the 1980s and the growing use, a decade later, of quantitative indicators in research evaluation, above all the impact factor. In general, this rebranding strategy of scholarly journals resulted in a higher visibility in the global market of scientific publications, leading to a more internationalized authorship and readership, but to the detriment of the use of national languages.<\/jats:p>","DOI":"10.1002\/asi.24989","type":"journal-article","created":{"date-parts":[[2025,3,11]],"date-time":"2025-03-11T23:43:18Z","timestamp":1741736598000},"page":"1052-1064","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":2,"title":["What's in a name? Scholarly journal title changes and the quest for international visibility (1965\u20132020)"],"prefix":"10.1002","volume":"76","author":[{"given":"Mahdi","family":"Khelfaoui","sequence":"first","affiliation":[{"name":"Department of Human Sciences Universit\u00e9 du Qu\u00e9bec \u00e0 Trois\u2010Rivi\u00e8res  Qu\u00e9bec Canada"}]},{"given":"Yves","family":"Gingras","sequence":"additional","affiliation":[{"name":"Department of History Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al  Qu\u00e9bec Canada"}]}],"member":"311","published-online":{"date-parts":[[2025,3,3]]},"reference":[{"key":"e_1_2_5_2_1","doi-asserted-by":"crossref","unstructured":"Adam D.(2024 2 July).Western scientists more likely to get rejected papers published \u2013 And do it faster.Nature News.https:\/\/www.nature.com\/articles\/d41586-024-02142-w","DOI":"10.1038\/d41586-024-02142-w"},{"key":"e_1_2_5_3_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11192-013-0967-y"},{"key":"e_1_2_5_4_1","unstructured":"Alperin J.\u2010P. 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