{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,8]],"date-time":"2025-10-08T22:11:13Z","timestamp":1759961473124,"version":"build-2065373602"},"reference-count":0,"publisher":"Wiley","issue":"6","license":[{"start":{"date-parts":[[2007,3,22]],"date-time":"2007-03-22T00:00:00Z","timestamp":1174521600000},"content-version":"vor","delay-in-days":12559,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["J. Am. Soc. Inf. Sci."],"published-print":{"date-parts":[[1972,11]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>The objective of this discussion is to examine and articulate three perspectives which \u201cMarketing\u201d can contribute to a better understanding of the role \u201cERIC\u2010like\u201d information systems can fulfill in satisfying user needs. It is the author's contention that an understanding of \u201cmarketing\u201d\u2014a discipline focused on building linkages between producers and consumers\u2014can provide valuable insights for understanding the capability for success or failure of \u201cERIC\u2010like\u201d information systems.<\/jats:p><jats:p>This objective is accomplished through discussing three specific dimensions of marketing thought and technique. First, \u201cMarketing\u201d is characterized as a pervasive societal process; i.e., a discipline whose content encompasses both the private and public sectors of society through focusing on the fundamental goal of providing \u201cNeed satisfactions\u201d to consumers.<\/jats:p><jats:p>In this respect, it is the author's contention that all \u201cERIC\u2010like\u201d systems should recognize that they (a) are in the \u201cMarketing business\u201d and (b) attempt to improve their marketing capability and performance.<\/jats:p><jats:p>The second dimension of marketing discussed is the so\u2010called \u201cMarketing concept.\u201d This concept, which stresses a \u201cUser\/consumer need\u201d orientation, provides four distinct advantages and applications for the manager of information systems: (a) proper \u201cProduct\u201d definitions; (b) new product opportunity abilities; (c) more efficient dissemination and distribution patterns; (d) efficient use of system resources.<\/jats:p><jats:p>Finally, the following four specific marketing technique areas are related to information science: (a) consumer behavior research; (b) channel of distribution technique; (c) organizational theory; and, (d) market segmentation analysis.<\/jats:p>","DOI":"10.1002\/asi.4630230605","type":"journal-article","created":{"date-parts":[[2007,6,27]],"date-time":"2007-06-27T15:27:40Z","timestamp":1182958060000},"page":"359-364","source":"Crossref","is-referenced-by-count":2,"title":["Marketing perspectives for \u201cERIC\u2010like\u201d information systems"],"prefix":"10.1002","volume":"23","author":[{"given":"Philip G.","family":"Kuehl","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2007,3,22]]},"container-title":["Journal of the American Society for Information Science"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1002%2Fasi.4630230605","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/asi.4630230605","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,8]],"date-time":"2025-10-08T12:32:22Z","timestamp":1759926742000},"score":1,"resource":{"primary":{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/10.1002\/asi.4630230605"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[1972,11]]},"references-count":0,"journal-issue":{"issue":"6","published-print":{"date-parts":[[1972,11]]}},"alternative-id":["10.1002\/asi.4630230605"],"URL":"https:\/\/doi.org\/10.1002\/asi.4630230605","archive":["Portico"],"relation":{},"ISSN":["0002-8231","1097-4571"],"issn-type":[{"type":"print","value":"0002-8231"},{"type":"electronic","value":"1097-4571"}],"subject":[],"published":{"date-parts":[[1972,11]]}}}