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Social Q&amp;A differs significantly from library\u2010based reference services in that there is no guarantee that the individuals answering questions have relevant expertise or are relying on authoritative sources. This raises an important research question: what factors influence users' trust in social Q&amp;A? This paper seeks to determine the role that text and photo cues of expertise have on users' trust in answers in social Q&amp;A. The results of an experiment with 241 subjects indicate that expertise cues in text lead to significantly higher trust among both experts and non\u2010experts. However, expertise cues in photos increase trust among non\u2010experts but do not increase trust among experts. These results indicate that both the expertise of the user and the expertise cues provided in the answer affect user trust in social Q&amp;A.<\/jats:p>","DOI":"10.1002\/meet.14504701048","type":"journal-article","created":{"date-parts":[[2011,2,3]],"date-time":"2011-02-03T16:35:46Z","timestamp":1296750946000},"page":"1-10","source":"Crossref","is-referenced-by-count":14,"title":["Trust in social Q&amp;A: The impact of text and photo cues of expertise"],"prefix":"10.1002","volume":"47","author":[{"given":"Jennifer","family":"Golbeck","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kenneth R.","family":"Fleischmann","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2011,2,3]]},"reference":[{"key":"e_1_2_8_2_1","unstructured":"American Kennel Club. 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Sasse M.A. &McCarthy J.D.(2005).Do people trust their eyes more than ears?: Media bias in detecting cues of expertise. In Proceeding of the Twenty\u2010Third Annual SIGCHI Conference on Human Factors in Computing Systems (CHI '05) pp.1745\u20131748. New York: ACM Press.","DOI":"10.1145\/1056808.1057012"},{"key":"e_1_2_8_17_1","doi-asserted-by":"crossref","unstructured":"Riegelsberger J. Sasse M.A. &McCarthy J.D.(2003).Shiny happy people building trust?: Photos on e\u2010commerce websites and consumer trust. In Proceeding of the Twenty\u2010First Annual SIGCHI Conference on Human Factors in Computing Systems (CHI '03) pp.121\u2013128. New York: ACM Press.","DOI":"10.1145\/642611.642634"},{"key":"e_1_2_8_18_1","doi-asserted-by":"crossref","unstructured":"Steinbr\u00fcck U. Schaumburg H. Duda S. &Kr\u00fcger T.(2002).A picture says more than a thousand words: Photographs as trust builders in e\u2010commerce websites. 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