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However, to date research has not investigated whether social feedback on a Web page can influence the perceived credibility of the information on the page or increase or decrease the likelihood that an individual will subsequently use the information contained within it. This paper describes a study investigating whether one type of social feedback, audience ratings, can influence perceptions of credibility. The results of the study suggest that the type of audience feedback, positive, mixed, or negative, can influence perceptions of credibility while the size of the audience giving feedback does not. Also, audience feedback does not appear to increase the likelihood of use of the information on a web page.<\/jats:p>","DOI":"10.1002\/meet.14504701099","type":"journal-article","created":{"date-parts":[[2011,2,3]],"date-time":"2011-02-03T16:35:46Z","timestamp":1296750946000},"page":"1-9","source":"Crossref","is-referenced-by-count":24,"title":["Crowdsourcing credibility: The impact of audience feedback on Web page credibility"],"prefix":"10.1002","volume":"47","author":[{"given":"Katherine Del","family":"Giudice","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2011,2,3]]},"reference":[{"key":"e_1_2_6_2_1","doi-asserted-by":"publisher","DOI":"10.1002\/asi.10024"},{"key":"e_1_2_6_3_1","volume-title":"Web wisdom: How to evaluate and create information quality on the web","author":"Alexander J.E.","year":"1999"},{"key":"e_1_2_6_4_1","volume-title":"Foundations of information integration theory","author":"Anderson N.H.","year":"1981"},{"key":"e_1_2_6_5_1","first-page":"177","volume-title":"Groups, leadership and men","author":"Asch S. 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