{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,21]],"date-time":"2025-10-21T00:47:12Z","timestamp":1761007632023,"version":"build-2065373602"},"reference-count":11,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2011,2,3]],"date-time":"2011-02-03T00:00:00Z","timestamp":1296691200000},"content-version":"vor","delay-in-days":94,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Proc of Assoc for Info"],"published-print":{"date-parts":[[2010,11]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>This poster describes progress on a research project, based on Everett Rogers' Diffusion Theory as a theoretical framework, which analyzes factors contributing to the adoption of virtual worlds by librarians and educators. A mixed methods study, using both qualitative and quantitative methods, obtained study participants (n= 219) through online listservs. Survey questions were coded to match Rogers' five attributes: (relative advantage, compatibility, complexity, trialability, and observability). Results of the study identify five current predictors along with perceived benefits for the use of virtual worlds in educational settings and libraries.<\/jats:p>","DOI":"10.1002\/meet.14504701302","type":"journal-article","created":{"date-parts":[[2011,2,3]],"date-time":"2011-02-03T16:35:46Z","timestamp":1296750946000},"page":"1-3","source":"Crossref","is-referenced-by-count":1,"title":["Adoption of virtual worlds in libraries"],"prefix":"10.1002","volume":"47","author":[{"given":"Valerie","family":"Hill","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hyuk\u2010Jin","family":"Lee","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2011,2,3]]},"reference":[{"issue":"1","key":"e_1_2_6_2_1","doi-asserted-by":"crossref","DOI":"10.4101\/jvwr.v1i1.283","article-title":"Toward a Definition of Virtual Worlds","volume":"1","author":"Bell M.","year":"2008","journal-title":"Journal of Virtual Worlds Research"},{"volume-title":"Coming of Age in Second Life: An Anthropologist Explores the Virtually Human","year":"2008","author":"Boellstorff Tom","key":"e_1_2_6_3_1"},{"key":"e_1_2_6_4_1","unstructured":"Ferry KristinewithJuliaGelfand DanaPeterman andHollyTomren. (2008)Virtual Reality and Establishing a Presence in Second Life: New Forms of Grey Literature?University of California at Irvine Conference on Grey Literature 113118."},{"issue":"2","key":"e_1_2_6_5_1","first-page":"137","article-title":"Web 2.0 and virtual world technologies: A growing impact on IS education","volume":"20","author":"Harris Albert L.","year":"2009","journal-title":"Journal of Information Systems Education"},{"issue":"2","key":"e_1_2_6_6_1","first-page":"8997","article-title":"Immersive learning environments in parallel universes: Learning through second life","volume":"14","author":"Haycock K.","year":"2008","journal-title":"School Libraries Worldwide"},{"key":"e_1_2_6_7_1","doi-asserted-by":"publisher","DOI":"10.1108\/07378830910988487"},{"issue":"4","key":"e_1_2_6_8_1","first-page":"6872","article-title":"The potential, the pitfalls, and the promise of multiuser virtual environments: Getting a second life","volume":"36","author":"Lamb Annette","year":"2009","journal-title":"Teacher Librarian"},{"key":"e_1_2_6_9_1","unstructured":"Orr Greg. (2003)A Review of Rogers' Diffusion of Innovations. Retrieved September 4 2009 fromhttp:\/\/www.stanford.edu\/class\/symbsys205\/Diffusion%20of%20Innovations.htm"},{"volume-title":"Diffusion of Innovations","year":"2003","author":"Rogers Everett","key":"e_1_2_6_10_1"},{"issue":"2","key":"e_1_2_6_11_1","first-page":"22533","article-title":"Intentions to use virtual worlds for education","volume":"20","author":"Shen Jia","year":"2009","journal-title":"Journal of Information Systems Education"},{"key":"e_1_2_6_12_1","unstructured":"Surry Daniel W.(1997).Diffusion Theory and Instructional Technology. Retrieved December 29 2009 from Instructional Technology Research Onlinehttp:\/\/www2.gsu.edu\/\u223cwwwitr\/docs\/diffusion"}],"container-title":["Proceedings of the American Society for Information Science and Technology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1002%2Fmeet.14504701302","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1002%2Fmeet.14504701302","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/meet.14504701302","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,20]],"date-time":"2025-10-20T14:54:52Z","timestamp":1760972092000},"score":1,"resource":{"primary":{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/10.1002\/meet.14504701302"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2010,11]]},"references-count":11,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2010,11]]}},"alternative-id":["10.1002\/meet.14504701302"],"URL":"https:\/\/doi.org\/10.1002\/meet.14504701302","archive":["Portico"],"relation":{},"ISSN":["0044-7870","1550-8390"],"issn-type":[{"type":"print","value":"0044-7870"},{"type":"electronic","value":"1550-8390"}],"subject":[],"published":{"date-parts":[[2010,11]]}}}