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Through semi\u2010structured interviews with Facebook users, we examined users' perceptions of Facebook as a front stage for social performance as well as the context of conflicts that they experience on Facebook. The findings show that interviewees experience conflicts when they encounter unexpected behaviors from peers that disturb their \u201cperformances\u201d on Facebook. Violated norms activate different coping mechanisms, and interviewees often considered the goal of self\u2010presentation when adopting coping mechanisms during online conflicts. We also found that transitions in life situations were related to the heightened concerns of self\u2010presentation. Our study sheds light on the nature of conflicts occurring on Facebook and contributes to our understanding of a user's decision\u2010making process in pursuing the dual goals of impression management and interpersonal relationship maintenance.<\/jats:p>","DOI":"10.1002\/meet.14505001056","type":"journal-article","created":{"date-parts":[[2014,5,8]],"date-time":"2014-05-08T16:35:28Z","timestamp":1399566928000},"page":"1-10","source":"Crossref","is-referenced-by-count":2,"title":["The show must go on: The presentation of self during interpersonal conflict on Facebook"],"prefix":"10.1002","volume":"50","author":[{"given":"Jinyoung","family":"Kim","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"June","family":"Ahn","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2014,5,8]]},"reference":[{"key":"e_1_2_7_2_1","doi-asserted-by":"publisher","DOI":"10.1002\/asi.21540"},{"key":"e_1_2_7_3_1","doi-asserted-by":"publisher","DOI":"10.1080\/01972243.2011.649394"},{"key":"e_1_2_7_4_1","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.91.1.3"},{"key":"e_1_2_7_5_1","doi-asserted-by":"crossref","DOI":"10.1111\/j.1083-6101.2007.00393.x","article-title":"Social network sites: Definition, history, and scholarship","volume":"13","author":"boyd d.","year":"2007","journal-title":"Journal of Computer\u2010Mediated Communication"},{"key":"e_1_2_7_6_1","unstructured":"boyd d.(2008).Taken out of context: American teen sociality in networked publics. 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