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In this research study, a small sample of faculty members who use visual content in their teaching were interviewed to learn what attributes they identify as important media literacy skills for students. The results support a model of core skills associated with media literacy. Findings from this exploratory study will inform a larger scale research project that investigates the assessment techniques for media literacy skills and based on which, develops a practical framework for media literacy assessment.<\/jats:p>","DOI":"10.1002\/meet.2009.1450460263","type":"journal-article","created":{"date-parts":[[2010,1,29]],"date-time":"2010-01-29T15:40:47Z","timestamp":1264779647000},"page":"1-16","source":"Crossref","is-referenced-by-count":4,"title":["Identifying undergraduate media literacy skills: An exploratory study of faculty perceptions"],"prefix":"10.1002","volume":"46","author":[{"given":"Sarah","family":"Bordac","sequence":"first","affiliation":[]}],"member":"311","published-online":{"date-parts":[[2010,11,18]]},"reference":[{"volume-title":"Literacy in a multimedia age","year":"2001","author":"Adams D.","key":"e_1_2_8_2_1"},{"key":"e_1_2_8_3_1","unstructured":"Aufderheide P. &Firestone C. M.(1993). 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