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Because such decisions\u2010making is time consuming and requires investment of many resources, libraries are constantly looking for efficient approaches that would provide insights into planning and changes to the library services. The study data consist of reports collected by Google analytics on the University of Missouri's (MU) library website and interactive group interviews with the library's usability committee. The poster presents the preliminary findings and discusses the issues of implementing web analytics in a library setting. The study findings would benefit libraries in understanding how web analytics can be used as an evaluation tool for libraries, especially as an addition to the traditional evaluation tools.<\/jats:p>","DOI":"10.1002\/meet.2009.14504603105","type":"journal-article","created":{"date-parts":[[2010,1,29]],"date-time":"2010-01-29T16:27:55Z","timestamp":1264782475000},"page":"1-6","source":"Crossref","is-referenced-by-count":2,"title":["Web analytics in library practice: Exploration of issues"],"prefix":"10.1002","volume":"46","author":[{"given":"Anindita","family":"Paul","sequence":"first","affiliation":[]},{"given":"Sanda","family":"Erdelez","sequence":"additional","affiliation":[]}],"member":"311","published-online":{"date-parts":[[2010,11,18]]},"reference":[{"key":"e_1_2_5_2_1","doi-asserted-by":"publisher","DOI":"10.1145\/643477.643478"},{"key":"e_1_2_5_3_1","doi-asserted-by":"publisher","DOI":"10.1108\/07378830610692118"},{"key":"e_1_2_5_4_1","doi-asserted-by":"publisher","DOI":"10.1145\/1216016.1216019"},{"key":"e_1_2_5_5_1","doi-asserted-by":"crossref","unstructured":"Khoo M. Pagano J. Washington A. L. Recker M. Palmer B. andDonahue R. A. Using web metrics to analyze digital libraries. International Conference on Digital Libraries. Proceedings of the 8th ACM\/IEEE\u2010CS joint conference on Digital Libraries 375\u2013384.","DOI":"10.1145\/1378889.1378956"},{"key":"e_1_2_5_6_1","unstructured":"Kyrnin J.(n.d.).Web Analytics: How to use web analytics effectively. Web analytics can improve your web site. About.com: Web design\/HTML."},{"key":"e_1_2_5_6_2","first-page":"496","article-title":"A conceptual framework for the holistic measurement and cumulative evaluation of library services","volume":"41","author":"Nicholson S.","year":"2004","journal-title":"Proceedings of the 67th ASIS&T Annual Meeting"},{"key":"e_1_2_5_7_1","doi-asserted-by":"publisher","DOI":"10.1108\/07378830610692136"},{"volume-title":"Qualitative Research & Evaluation Methods","year":"2001","author":"Patton M. 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