{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,21]],"date-time":"2025-10-21T00:33:16Z","timestamp":1761006796005,"version":"build-2065373602"},"reference-count":13,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2010,11,18]],"date-time":"2010-11-18T00:00:00Z","timestamp":1290038400000},"content-version":"vor","delay-in-days":686,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Proc of Assoc for Info"],"published-print":{"date-parts":[[2009,1]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>The color pink plays a crucial role in breast cancer awareness information delivery as the \u201cpink ribbon\u201d is established as an international symbol of breast cancer awareness. One commonly understood purpose of using a specific color is related to the marketing concept of \u201cbrand recognition\u201d: instant recognition of the messenger and also the message. In this paper we look at the role of color from a different, yet under\u2010researched perspective. We argue that in the real world of breast cancer community education work, the color pink also functions as an agent that helps establish dynamically created \u201cinformation grounds\u201d. The discussion of this novel perspective on information grounds is informed by a 12 month ethnographic case study describing and analyzing community education work in the context of breast cancer awareness information delivery.<\/jats:p>","DOI":"10.1002\/meet.2009.1450460311","type":"journal-article","created":{"date-parts":[[2010,1,29]],"date-time":"2010-01-29T15:50:20Z","timestamp":1264780220000},"page":"1-6","source":"Crossref","is-referenced-by-count":4,"title":["A \u201cpink\u201d key to information grounds"],"prefix":"10.1002","volume":"46","author":[{"given":"Jo\u2010Anne","family":"Kelder","sequence":"first","affiliation":[]},{"given":"Christopher","family":"Lueg","sequence":"additional","affiliation":[]}],"member":"311","published-online":{"date-parts":[[2010,11,18]]},"reference":[{"key":"e_1_2_6_2_1","doi-asserted-by":"publisher","DOI":"10.5210\/fm.v4i10.694"},{"key":"e_1_2_6_3_1","unstructured":"Einwiller S.andWill M.(2001).Corporate branding study. Theoretical concepts and empirical findings. Working report. mcminstitute\u2010working\u2010report\u20102001\u201001. University of St Gallen Switzerland."},{"key":"e_1_2_6_4_1","first-page":"185","volume-title":"Theories of Information Behavior","author":"Fisher K. E.","year":"2005"},{"volume-title":"Visual intelligence","year":"1996","author":"Hoffman D. D.","key":"e_1_2_6_5_1"},{"key":"e_1_2_6_6_1","unstructured":"Kelder J. Turner P.andLueg C.(2008).Supporting community knowledge brokers: information system challenges in breast screening service delivery. Proc. 16th Annual HISA Health Informatics Conference (HIC 2008) Melbourne VIC Australia."},{"key":"e_1_2_6_7_1","unstructured":"Kimberly\u2010Clark Corp.(2007).Viva Brand Goes Pink To Support The Breast Cancer Research Foundation.http:\/\/investor.kimberly\u2010clark.com\/releasedetail.cfm?ReleaseID=265883(viewed 28\/1\/2009)."},{"key":"e_1_2_6_8_1","unstructured":"Kelder J.andLueg C.(2009).Leveraging information grounds: towards understanding information access and use behaviors in breast screening service delivery. Full paper submitted for publication."},{"key":"e_1_2_6_9_1","unstructured":"Knower J. R.(2003).Breast CancerTMhttp:\/\/www.knower.org\/blog\/2007\/09\/breast\u2010cancer.html(viewed 28\/1\/2009)."},{"key":"e_1_2_6_10_1","unstructured":"Lueg C.(2005).Navigating the real world or: the trouble of embodiment. 5th Annual Research Symposium of the Special Interest Group on Information Needs Seeking and Use (SIGUSE 2005) at ASIS&T 2005. Charlotte NC USA."},{"key":"e_1_2_6_11_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0306-4573(99)00027-8"},{"key":"e_1_2_6_12_1","unstructured":"Pink Ribbon Inc.(2009).http:\/\/www.pinkribbon.com\/(viewed 28\/1\/2009)."},{"key":"e_1_2_6_13_1","unstructured":"UTAS(2008).UTAS goes pink for breast cancer research.http:\/\/www.utas.edu.au\/events\/Media%20Releases\/2008\/breast%20cancer%20lights\u2010%20web.pdf(viewed 28\/1\/2009)."},{"key":"e_1_2_6_14_1","unstructured":"Vaid H.(2003).Branding: Brand Strategy Design and Implementation of Corporate and Product Identity. Watson\u2010Guptill New York NY USA. ISBN 0\u20108230\u20105682\u2010X."}],"container-title":["Proceedings of the American Society for Information Science and Technology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1002%2Fmeet.2009.1450460311","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1002%2Fmeet.2009.1450460311","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/meet.2009.1450460311","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,20]],"date-time":"2025-10-20T10:19:07Z","timestamp":1760955547000},"score":1,"resource":{"primary":{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/10.1002\/meet.2009.1450460311"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2009,1]]},"references-count":13,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2009,1]]}},"alternative-id":["10.1002\/meet.2009.1450460311"],"URL":"https:\/\/doi.org\/10.1002\/meet.2009.1450460311","archive":["Portico"],"relation":{},"ISSN":["0044-7870","1550-8390"],"issn-type":[{"type":"print","value":"0044-7870"},{"type":"electronic","value":"1550-8390"}],"subject":[],"published":{"date-parts":[[2009,1]]}}}