{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,7]],"date-time":"2026-07-07T12:22:45Z","timestamp":1783426965595,"version":"3.54.6"},"reference-count":27,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2012,1,11]],"date-time":"2012-01-11T00:00:00Z","timestamp":1326240000000},"content-version":"vor","delay-in-days":375,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Proc of Assoc for Info"],"published-print":{"date-parts":[[2011,1]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>Social commerce can be briefly described as commerce activities mediated by social media. In social commerce, people do commerce or intentionally explore commerce opportunities by participating and\/or engaging in a collaborative online environment. As a relatively new phenomenon first widely acknowledged in 2005, social commerce presents new opportunities to examine issues related to information\/content, business strategies, management, technologies, and people's behavior. This article presents a qualitative longitudinal study which systematically examines technological features and tools in social commerce websites to illustrate their evolution and impacts on the formation of social commerce practice today and its potential future. Using captures crawled by the Wayback Machine, fifteen websites are analyzed from the year they were \u201cborn\u201d to the year of 2010. The analyses are guided by a semi\u2010structured checklist of expected and desired tools and features based on a literature review in social commerce. The study finds that social commerce activities appeared as early as the late 90s and that there are different approaches to incorporating social channels and social networks. In addition, the findings support a preliminary classification of social commerce websites, a realignment of the term's conceptualization and the anticipation of possible new directions for this market segment.<\/jats:p>","DOI":"10.1002\/meet.2011.14504801096","type":"journal-article","created":{"date-parts":[[2012,1,11]],"date-time":"2012-01-11T12:23:03Z","timestamp":1326284583000},"page":"1-10","source":"Crossref","is-referenced-by-count":139,"title":["Social commerce: Looking back and forward"],"prefix":"10.1002","volume":"48","author":[{"given":"Renata Gon\u00e7alves","family":"Curty","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ping","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2012,1,11]]},"reference":[{"key":"e_1_2_7_2_1","unstructured":"Amarasinghe A.(2010).Emergence of truly social commerce websites. Retrieved March 25 2011 fromhttp:\/\/www.amisampath.com\/2010\/03\/emergence\u2010of\u2010truly\u2010social\u2010commerce.html"},{"key":"e_1_2_7_3_1","doi-asserted-by":"publisher","DOI":"10.1057\/rpm.2008.56"},{"key":"e_1_2_7_4_1","volume-title":"Longitudinal data analysis","author":"Hedeker D.","year":"2006"},{"key":"e_1_2_7_5_1","volume-title":"Qualitative Longitudinal Research: A Discussion Paper","author":"Holland J.","year":"2006"},{"key":"e_1_2_7_6_1","unstructured":"Immediate Future(2010).The explosion of social shopping. London Retrieved fromhttp:\/\/immediatefuture.co.uk\/"},{"key":"e_1_2_7_7_1","unstructured":"Jascanu N. Jascanu V. &Nicolau F.(2007).A new approach to E\u2010commerce multi\u2010agent systems.The Annals of \u201cDunarea De Jos\u201d University of Galati: Fascicle III Electrotechnics Electronics Automatic Control and Informatics 8\u201311."},{"key":"e_1_2_7_8_1","unstructured":"Kang Y. R. &Park C.(2009).Acceptance factors of social shopping.11th International Conference on Advanced Communication Technology Phoenix Park Republic of Korea.5."},{"key":"e_1_2_7_9_1","doi-asserted-by":"crossref","unstructured":"Khoury M. &Shirmohammadi S.(2007).Accessibility and scalability in collaborative e\u2010commerce environments.IEEE International Conference on Data Mining Omaha NE USA.","DOI":"10.1109\/ICDIM.2007.4444312"},{"key":"e_1_2_7_10_1","doi-asserted-by":"crossref","unstructured":"Khoury M. Shen X. &Shirmohammadi S.(2007).A peer\u2010to\u2010peer collaborative virtual environment for E\u2010commerce.20th Canadian Conference on Electrical and Computer Engineering (CCECE 2007) British Columbia Canada.4.","DOI":"10.1109\/CCECE.2007.212"},{"key":"e_1_2_7_11_1","unstructured":"Leckner T. &Schlichter J.(2005).Information model of a virtual community to support customer cooperative product configuration.11th International Conference on Human\u2010Computer Interaction Las Vegas Nevada USA.110\u2013111."},{"key":"e_1_2_7_12_1","unstructured":"Leitner P. &Grechenig T.(2007a).Community driven commerce: Design of an integrated framework for social shopping.IADIS International Conference e\u2010Commerce Algarve Portugal.4\u2013353."},{"key":"e_1_2_7_13_1","unstructured":"Leitner P. &Grechenig T.(2007b).Next generation shopping: Case study research on future E\u2010commerce models.IADIS International Conference e\u2010Commerce Algarve Portugal.5\u2013312."},{"key":"e_1_2_7_14_1","unstructured":"Leitner P. &Grechenig T.(2008a).Collaborative shopping networks: Sharing the wisdom of crowds in E\u2010commerce environments.21st Bled eConference eCollaboration Bled Slovenia.15\u2013321."},{"key":"e_1_2_7_15_1","unstructured":"Leitner P. &Grechenig T.(2008b).Consumer centric communities: Integrating community based features into online shops.International Conference on Web Based Communities (IADIS) Amsterdam.3\u2013273."},{"key":"e_1_2_7_16_1","unstructured":"Leitner P. &Grechenig T.(2008c).Customer generated content: Embedding interactive collaboration tools into E\u2010shops.International Conference e\u2010Commerce (IADIS) Amsterdam.4\u2013271."},{"key":"e_1_2_7_17_1","unstructured":"Leitner P. &Grechenig T.(2008d).Social networking sphere: A snapshot of trends functionalities and revenue models.International Conference on Web Based Communities (IADIS) Amsterdam.5\u2013187."},{"key":"e_1_2_7_18_1","unstructured":"Liu Y. Yih J. &Pinel F.(2005).Collaborative gift registry in multi\u2010channel retail commerce.7th IEEE International Conference on E\u2010Commerce Technology (CEC'05) M\u00fcnchen Germany.5."},{"key":"e_1_2_7_19_1","volume-title":"Social Commerce: monetizing social media. Hamburg, Germany","author":"Mardsen P.","year":"2010"},{"key":"e_1_2_7_20_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2007.00386.x"},{"key":"e_1_2_7_21_1","doi-asserted-by":"crossref","unstructured":"Parise S. &Guinan P. J.(2008).Marketing using web 2.0.41st Hawaii International Conference on System Sciences (HICSS) Waikoloa Big Island Hawaii USA. 7.","DOI":"10.1109\/HICSS.2008.242"},{"key":"e_1_2_7_22_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.47.2.215"},{"key":"e_1_2_7_23_1","doi-asserted-by":"crossref","unstructured":"Stern B. B. &Stafford M. R.(2006).Individual and social determinants of winning bids in online auctions.Journal of Consumer Behaviour (5) 43\u201355.","DOI":"10.1002\/cb.47"},{"key":"e_1_2_7_24_1","volume-title":"The Wisdom of the Crowds: Why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations","author":"Surowieki J.","year":"2004"},{"key":"e_1_2_7_25_1","unstructured":"Wang C.(2009).Linking shopping and social networking: Approaches to social shopping.15th Americas Conference on Information Systems (AMCIS) San Diego CA USA."},{"key":"e_1_2_7_26_1","volume-title":"The Evolution of Social Commerce: An Examination from the People, Business, Technology, and Information Perspectives","author":"Wang C."},{"key":"e_1_2_7_27_1","doi-asserted-by":"crossref","unstructured":"Ye L. et al. (2005).Design and implementation of a collaborative virtual shopping system.8th International Conference on Computer Supported Cooperative Work in Design (CSCWD) Xiamen China. (2)309\u2013318.","DOI":"10.1007\/11568421_31"},{"key":"e_1_2_7_28_1","unstructured":"Zhu L. Benbasat I. &Jiang Z.(2006).Investigating the role of presence in collaborative online shopping.12th Systems Americas Conference on Information Systems AMCIS Acapulco Mexico.11."}],"container-title":["Proceedings of the American Society for Information Science and Technology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1002%2Fmeet.2011.14504801096","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/meet.2011.14504801096","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,20]],"date-time":"2025-10-20T13:48:25Z","timestamp":1760968105000},"score":1,"resource":{"primary":{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/10.1002\/meet.2011.14504801096"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2011,1]]},"references-count":27,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2011,1]]}},"alternative-id":["10.1002\/meet.2011.14504801096"],"URL":"https:\/\/doi.org\/10.1002\/meet.2011.14504801096","archive":["Portico"],"relation":{},"ISSN":["0044-7870","1550-8390"],"issn-type":[{"value":"0044-7870","type":"print"},{"value":"1550-8390","type":"electronic"}],"subject":[],"published":{"date-parts":[[2011,1]]}}}