{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,21]],"date-time":"2025-10-21T00:44:57Z","timestamp":1761007497238,"version":"build-2065373602"},"reference-count":6,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2012,1,11]],"date-time":"2012-01-11T00:00:00Z","timestamp":1326240000000},"content-version":"vor","delay-in-days":375,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Proc of Assoc for Info"],"published-print":{"date-parts":[[2011,1]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>This research is examining the work of brand strategists or designers, as well as librarians, technical personnel, and senior library management, at three public libraries, using the case study method to explore library advocacy in the specific context of brand\u2010building. This study is also examining the role of tacit and explicit knowledge in brand\u2010building and, in part, how innovation in the form of Intellectual Property and other forms of knowledge are produced. In this research, Intellectual Property is considered to be a type of innovation. Interviews are being conducted with library management, branding professionals, librarians, and other individuals who are involved in library advocacy. Observations are also being made at each library, and documents pertinent to the branding process are being analyzed. Initial findings of the interviews include that brand\u2010building is associated with significant tacit, as well as explicit, knowledge and innovation. For brand designers, some of whom are graphic artists, tacit or \u201cunspoken knowledge\u201d appears to play an important role in helping them solve the problem of how to communicate the meaning and value of the public library to stakeholders.<\/jats:p>","DOI":"10.1002\/meet.2011.14504801348","type":"journal-article","created":{"date-parts":[[2012,1,11]],"date-time":"2012-01-11T12:23:03Z","timestamp":1326284583000},"page":"1-2","source":"Crossref","is-referenced-by-count":1,"title":["Knowledge and design in the development of public library brand identity and innovation"],"prefix":"10.1002","volume":"48","author":[{"given":"Patrick","family":"Roughen","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Paul","family":"Solomon","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2012,1,11]]},"reference":[{"volume-title":"Brand Leadership","year":"2000","author":"Aaker D. A.","key":"e_1_2_6_2_1"},{"issue":"1123","key":"e_1_2_6_3_1","article-title":"Knowledge inputs, legal institutions and firm structure: Towards a knowledge\u2010 based theory of the firm","volume":"101","author":"Gorga E.","year":"2007","journal-title":"Northwestern University Law Review"},{"key":"e_1_2_6_4_1","unstructured":"Madrigal A.(2011 June 22).What big media can learn from the New York Public Library.The Atlantic. Retrieved June 30 2011 fromhttp:\/\/www.csdl.tamu.edu\/DL94\/paper\/kling.html"},{"volume-title":"Personal knowledge: Towards a post\u2010critical philosophy","year":"1958","author":"Polanyi M.","key":"e_1_2_6_5_1"},{"key":"e_1_2_6_6_1","doi-asserted-by":"publisher","DOI":"10.1108\/13673270110411733"},{"key":"e_1_2_6_7_1","unstructured":"(2011).BIBLION: THE BOUNDLESS LIBRARY \u2013 an iPad App from the New York Public Library.The New York Public Library. Retrieved June 10 2011 fromhttp:\/\/www.nypl.org\/biblion"}],"container-title":["Proceedings of the American Society for Information Science and Technology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1002%2Fmeet.2011.14504801348","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/meet.2011.14504801348","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,20]],"date-time":"2025-10-20T13:45:29Z","timestamp":1760967929000},"score":1,"resource":{"primary":{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/10.1002\/meet.2011.14504801348"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2011,1]]},"references-count":6,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2011,1]]}},"alternative-id":["10.1002\/meet.2011.14504801348"],"URL":"https:\/\/doi.org\/10.1002\/meet.2011.14504801348","archive":["Portico"],"relation":{},"ISSN":["0044-7870","1550-8390"],"issn-type":[{"type":"print","value":"0044-7870"},{"type":"electronic","value":"1550-8390"}],"subject":[],"published":{"date-parts":[[2011,1]]}}}