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These individuals regularly upload video content to a personal channel on the website YouTube, of which they produce most, if not all, themselves. As many serious YouTubers have gained substantial online followings, questions about the place of this increasingly influential demographic in the broader world can be raised. Through an examination of the self\u2010presentation discourse used in the monographs of four serious beauty and lifestyle YouTubers, some implications and future research avenues are given. This visual presentation will take the form of a poster and accompanying set of public YouTube videos that will be played from a laptop, with captions, on loop.<\/jats:p>","DOI":"10.1002\/pra2.2017.14505401167","type":"journal-article","created":{"date-parts":[[2017,10,24]],"date-time":"2017-10-24T03:35:36Z","timestamp":1508816136000},"page":"811-813","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":6,"title":["\u201cIn my humble opinion\u2026\u201d: Serious YouTubers' self\u2010presentations, roles, and authority"],"prefix":"10.1002","volume":"54","author":[{"given":"Leslie","family":"Thomson","sequence":"first","affiliation":[{"name":"University of North Carolina at Chapel Hill USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2017,10,24]]},"reference":[{"key":"e_1_2_6_2_1","unstructured":"Ault S.(2014 August 5). Survey: YouTube stars more popular than mainstream celebs among U.S. teens.Variety. Retrieved fromhttp:\/\/variety.com\/2014\/digital\/news\/survey-youtube-stars-more-popular-than-mainstream-celebs-among-u-s-teens-1201275245\/."},{"key":"e_1_2_6_3_1","volume-title":"Historicizing lifestyle: Mediating taste, consumption and identity from the 1900s to 1970s","author":"Bell D.","year":"2006"},{"key":"e_1_2_6_4_1","unstructured":"Bolin A.(2014). My imaginary friends: The beauty YouTuber economy.Hairpin. 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How the fastest\u2010rising beauty vloggers found YouTube success.Fashionista.http:\/\/fashionista.com\/2014\/01\/beauty-vloggers."},{"key":"e_1_2_6_14_1","volume-title":"Life with a sprinkle of glitter","author":"Pentland L.","year":"2015"},{"key":"e_1_2_6_15_1","volume-title":"Make up: Your life guide to beauty, style, and success\u2014online and off","author":"Phan M.","year":"2014"},{"key":"e_1_2_6_16_1","volume-title":"Beauty on YouTube","author":"Pixability","year":"2014"},{"key":"e_1_2_6_17_1","volume-title":"Beauty on YouTube","author":"Pixability","year":"2015"},{"key":"e_1_2_6_18_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0740-8188(99)00024-9"},{"key":"e_1_2_6_19_1","doi-asserted-by":"publisher","DOI":"10.1086\/517839"},{"key":"e_1_2_6_20_1","doi-asserted-by":"publisher","DOI":"10.1080\/17405904.2010.511834"},{"key":"e_1_2_6_21_1","volume-title":"Second\u2010hand knowledge: An inquiry into cognitive authority","author":"Wilson P.","year":"1983"}],"container-title":["Proceedings of the Association for Information Science and Technology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1002%2Fpra2.2017.14505401167","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/pra2.2017.14505401167","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/full-xml\/10.1002\/pra2.2017.14505401167","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/pra2.2017.14505401167","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,21]],"date-time":"2025-10-21T16:24:20Z","timestamp":1761063860000},"score":1,"resource":{"primary":{"URL":"https:\/\/asistdl.onlinelibrary.wiley.com\/doi\/10.1002\/pra2.2017.14505401167"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,1]]},"references-count":20,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2017,1]]}},"alternative-id":["10.1002\/pra2.2017.14505401167"],"URL":"https:\/\/doi.org\/10.1002\/pra2.2017.14505401167","archive":["Portico"],"relation":{},"ISSN":["2373-9231","2373-9231"],"issn-type":[{"value":"2373-9231","type":"print"},{"value":"2373-9231","type":"electronic"}],"subject":[],"published":{"date-parts":[[2017,1]]},"assertion":[{"value":"2017-10-24","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}