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SI is defined as efforts by academics in promoting their personal \u201cbrand,\u201d regarding their intellectual work (Brigham, ). Results indicate that online platforms, including social networking sites (SNS), offer avenues for academics to connect with other scholars and disseminate their research. However, some sites were found to promote practices participants considered problematic, which forms the focus of this paper. Respondents noted that SI work performed on academic SNS (e.g., ResearchGate, Academia.edu) can present moral and ethical quandaries. For\u2010profit business models pose a serious concern, and several interviewees advocated for open access materials and platforms (e.g., ORCID). Participants also reported a number of logistical problems with online SI work, including time constraints and context collapse (Marwick &amp; boyd, 2011). Data were analyzed using a theoretical framework grounded in Goffman's (1959, 1967) concepts of impression management and face threats. Findings raise awareness of the need for academics and librarians to adopt strategies for creating\/sustaining an ethical and sustainable online presence.<\/jats:p>","DOI":"10.1002\/pra2.2018.14505501044","type":"journal-article","created":{"date-parts":[[2019,2,1]],"date-time":"2019-02-01T16:52:19Z","timestamp":1549039939000},"page":"404-413","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["Investigating practices for building an ethical and sustainable scholarly identity with online platforms and social networking sites"],"prefix":"10.1002","volume":"55","author":[{"given":"Marie L.","family":"Radford","sequence":"first","affiliation":[{"name":"Rutgers University USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Vanessa","family":"Kitzie","sequence":"additional","affiliation":[{"name":"University of South Carolina USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Stephanie","family":"Mikitish","sequence":"additional","affiliation":[{"name":"Rutgers University USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Diana","family":"Floegel","sequence":"additional","affiliation":[{"name":"Rutgers University USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gary P.","family":"Radford","sequence":"additional","affiliation":[{"name":"Fairleigh Dickinson University USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lynn Silipigni","family":"Connaway","sequence":"additional","affiliation":[{"name":"OCLC USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2019,2]]},"reference":[{"key":"e_1_2_8_2_1","doi-asserted-by":"publisher","DOI":"10.1080\/02763869.2016.1152139"},{"key":"e_1_2_8_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.10.033"},{"key":"e_1_2_8_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2017.04.033"},{"key":"e_1_2_8_5_1","doi-asserted-by":"publisher","DOI":"10.1111\/jcom.12106"},{"key":"e_1_2_8_6_1","unstructured":"Bond S.(2017 January 23). Dear scholars delete your account at Academic.edu.Forbes Magazine. Retrieved fromhttps:\/\/www.forbes.com\/sites\/drsarahbond\/2017\/01\/23\/dear-scholars-delete-your-account-at-academia-edu\/#28b4a4f52d62"},{"key":"e_1_2_8_7_1","first-page":"119","volume-title":"Youth identity and digital media","author":"boyd d","year":"2007"},{"key":"e_1_2_8_8_1","doi-asserted-by":"publisher","DOI":"10.1080\/02763869.2016.1220760"},{"key":"e_1_2_8_9_1","doi-asserted-by":"publisher","DOI":"10.1177\/0146167208320061"},{"volume-title":"Constructing grounded theory","year":"2014","author":"Charmaz K.","key":"e_1_2_8_10_1"},{"key":"e_1_2_8_11_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.02.017"},{"key":"e_1_2_8_12_1","doi-asserted-by":"publisher","DOI":"10.1177\/2056305117696523"},{"key":"e_1_2_8_13_1","unstructured":"Fitzpatrick K.(2015 October 26).Academia not edu. 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You might have to take it down.The Chronicle of Higher Education. Retrieved fromhttps:\/\/www.chronicle.com\/blogs\/wiredcampus\/posting-your-latest-article-you-might-have-to-take-it-down\/48865"},{"key":"e_1_2_8_20_1","doi-asserted-by":"publisher","DOI":"10.1002\/asi.23692"},{"key":"e_1_2_8_21_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.lisr.2016.08.008"},{"key":"e_1_2_8_22_1","doi-asserted-by":"publisher","DOI":"10.1177\/1461444810365313"},{"key":"e_1_2_8_23_1","doi-asserted-by":"publisher","DOI":"10.5260\/chara.17.1.47"},{"volume-title":"Quantitative data analysis: A sourcebook","author":"Miles M. B.","key":"e_1_2_8_24_1"},{"key":"e_1_2_8_25_1","unstructured":"Mikitish S.(2017).Information engagement: How social science doctoral students seek filter access and organize information(Unpublished doctoral dissertation). Rutgers The State University of New Jersey New Brunswick New Jersey."},{"key":"e_1_2_8_26_1","doi-asserted-by":"publisher","DOI":"10.1108\/EL-03-2012-0031"},{"key":"e_1_2_8_27_1","doi-asserted-by":"publisher","DOI":"10.1108\/OIR-03-2015-0093"},{"key":"e_1_2_8_28_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.joi.2014.11.004"},{"key":"e_1_2_8_29_1","doi-asserted-by":"publisher","DOI":"10.1080\/01639269.2014.934093"},{"key":"e_1_2_8_30_1","unstructured":"Radford M. L. Connaway L. S. Kitzie V. Floegel D. Radford G. P. &Chayko M.(2018).Creating and cultivating a scholarly identity within digital worlds. iConference Sheffield England March 25\u201028 2018."},{"volume-title":"Library Conversations: Applying Interpersonal Communication Theory in Face\u2010to\u2010Face and Virtual Contexts","year":"2017","author":"Radford M. 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