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However, most existing photonic\u2010crystal\u2010based pigments can only display monochromatic colors once made, and generating multicolors has to start with designing different building blocks. Here, a novel photonic pigment featuring highly tunable structural colors in the entire visible spectrum, made by the magnetic assembly of monodisperse nanorods into body\u2010centered\u2010tetragonal photonic crystals, is reported. Their prominent magnetic and crystal anisotropy makes it efficient to generate multicolors using one photonic pigment by magnetically controlling the crystal orientation. Further, the combination of angle\u2010dependent diffraction and magnetic orientation control enables the design of rotation\u2010asymmetric photonic films that display distinct patterns and encrypted information in response to rotation. The efficient multicolor generation through precise orientational control makes this novel photonic pigment promising in developing high\u2010performance structural\u2010colored materials and optical devices.<\/jats:p>","DOI":"10.1002\/adma.202107398","type":"journal-article","created":{"date-parts":[[2021,10,28]],"date-time":"2021-10-28T14:01:20Z","timestamp":1635429680000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":59,"title":["Multicolor Photonic Pigments for Rotation\u2010Asymmetric Mechanochromic Devices"],"prefix":"10.1002","volume":"34","author":[{"given":"Zhiwei","family":"Li","sequence":"first","affiliation":[{"name":"Department of Chemistry University of California, Riverside  Riverside CA 92521 USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xiaojing","family":"Wang","sequence":"additional","affiliation":[{"name":"Department of Chemistry University of California, Riverside  Riverside CA 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