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This study aimed to design a context\u2010tailored communication strategy for older adults and health\u2010care providers.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>METHODS<\/jats:title>\n                    <jats:p>A three\u2010phase, multi\u2010method study using a design\u2010thinking framework was conducted in senior centers, including qualitative research, contextual observations, and participatory codesign.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>RESULTS<\/jats:title>\n                    <jats:p>A total of 101 older adults and 54 health\u2010care providers contributed to the development phase. The resulting strategy, CULTIVAMENTE, uses positive aging imagery and nudge\u2010based cues to deliver evidence\u2010based AD prevention messages through posters, brochures, and websites. After implementation, older adults in intervention centers reported increased knowledge of prevention strategies (32.7%\u201361.4%) and more frequent discussions with health\u2010care providers (9.9%\u201321.8%). Health\u2010care providers reported high acceptability and use of campaign materials.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>DISCUSSION<\/jats:title>\n                    <jats:p>CULTIVAMENTE is a low\u2010intensity and context\u2010tailored approach that was feasible to implement and supported improvements in AD prevention awareness.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1002\/alz.71448","type":"journal-article","created":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T03:35:56Z","timestamp":1777433756000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Designing a communication strategy to promote Alzheimer's disease prevention: The CULTIVAMENTE campaign"],"prefix":"10.1002","volume":"22","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5844-8700","authenticated-orcid":false,"given":"Jos\u00e9 M.","family":"Aravena","sequence":"first","affiliation":[{"name":"Instituto de Nutrici\u00f3n y Tecnolog\u00eda de los Alimentos (INTA) Universidad de Chile  Santiago Chile"},{"name":"Department of Social &amp; 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