{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,23]],"date-time":"2026-09-23T22:08:14Z","timestamp":1790201294407,"version":"4.1.0"},"reference-count":22,"publisher":"Wiley","issue":"6","license":[{"start":{"date-parts":[[2025,5,28]],"date-time":"2025-05-28T00:00:00Z","timestamp":1748390400000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2025,5,28]],"date-time":"2025-05-28T00:00:00Z","timestamp":1748390400000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Food Science &amp;amp; Nutrition"],"published-print":{"date-parts":[[2025,6]]},"abstract":"<jats:title>ABSTRACT<\/jats:title>\n                  <jats:p>Food irradiation enhances food safety and shelf life, but consumer acceptance in China is hindered by radiation\u2010related misconceptions and low awareness. This study investigated 556 Chinese consumers through an online survey, analyzing demographic influences and attitudes via SPSSAU. The key findings revealed a strong preference for the term \u201cionized food\u201d (69% acceptance) over \u201cirradiated food\u201d (31%), particularly among those with nuclear risk concerns. This finding highlights the notion that the use of the label \u201cionized food\u201d can avoid knee\u2010jerk associations with nuclear radiation. When the term \u201cirradiated food\u201d is employed, clear explanations of what irradiated food involves should be provided on food labels. While over 80% of the respondents recognized conventional sterilization methods (e.g., pasteurization), only 17% identified irradiation. Demographic analysis showed higher initial acceptance among men and the 26\u201345 age group (75% willingness), although disclosure of everyday irradiated products (e.g., spices, snacks) triggered resistance, especially among women (77% of reversals). Education positively correlated with acceptance, with doctoral students showing 64.5% approval. Notably, 65.6% of initially willing consumers rejected irradiated foods after learning about inconspicuous labeling, reflecting distrust in market transparency. Mobile platforms (WeChat, TikTok) were preferred for science communication (70%), while older adults favored community outreach. Targeted science communication campaigns should be launched to dispel radiation\u2010related misconceptions. Governments should also customize strategies for different demographic groups, particularly to address the concerns of students, women, and elderly individuals. By leveraging digital media and collaborating with schools, communities, and businesses, consumers can be effectively educated, their concerns can be alleviated, and trust in irradiated food can be enhanced.<\/jats:p>","DOI":"10.1002\/fsn3.70353","type":"journal-article","created":{"date-parts":[[2025,5,28]],"date-time":"2025-05-28T07:48:52Z","timestamp":1748418532000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Influencing Factors of Chinese Consumers' Acceptance of Irradiated Food"],"prefix":"10.1002","volume":"13","author":[{"given":"Gang","family":"Li","sequence":"first","affiliation":[{"name":"CNNC High Energy Equipment (Tianjin) Co. Ltd  Tianjin China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9476-9715","authenticated-orcid":false,"given":"Zhengkui","family":"Zeng","sequence":"additional","affiliation":[{"name":"School of Nuclear Technology and Chemistry &amp; Biology Nuclear Technology Popular Science Education Center Hubei University of Science and Technology  Xianning China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ke","family":"Wang","sequence":"additional","affiliation":[{"name":"Wuhan Branch CNNC KaiLi Shenzhen Nuclear Power Service Co. Ltd.  Wuhan China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2025,5,28]]},"reference":[{"key":"e_1_2_10_2_1","volume-title":"Science under Scarcity: Principles and Practice for Agricultural Research Evaluation and Priority Setting","author":"Alston J.","year":"1995"},{"key":"e_1_2_10_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.foodqual.2018.06.015"},{"key":"e_1_2_10_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ifset.2007.04.006"},{"key":"e_1_2_10_5_1","doi-asserted-by":"publisher","DOI":"10.3389\/fpubh.2022.1047127"},{"key":"e_1_2_10_6_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.foodqual.2008.04.005"},{"key":"e_1_2_10_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jrurstud.2007.06.001"},{"key":"e_1_2_10_8_1","volume-title":"Food Irradiation Technologies","author":"Eustice R. 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