{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,16]],"date-time":"2026-09-16T08:41:46Z","timestamp":1789548106272,"version":"build-2803163510"},"reference-count":25,"publisher":"Wiley","issue":"2","license":[{"start":{"date-parts":[[2018,8,27]],"date-time":"2018-08-27T00:00:00Z","timestamp":1535328000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Health Prom J of Aust"],"published-print":{"date-parts":[[2019,4]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec><jats:title>Issue addressed<\/jats:title><jats:p>The prevalence of skin cancer remains at a high level in Australia. Young female Australian beachgoers are an at\u2010risk population of skin cancer. Research on sun\u2010protective beliefs held by this at\u2010risk group is limited.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>Based on the Theory of Planned Behaviour (<jats:styled-content style=\"fixed-case\">TPB<\/jats:styled-content>), we conducted a formative study to understand key sun safe messages among young female beachgoers in Queensland, including an elicitation study (Phase 1; N<jats:italic>\u00a0<\/jats:italic>=<jats:italic>\u00a0<\/jats:italic>21, <jats:italic>M<\/jats:italic><jats:sub>age<\/jats:sub>\u00a0=\u00a024.30\u00a0years) and a two\u2010wave questionnaire survey (Phase 2; N<jats:italic>\u00a0<\/jats:italic>=<jats:italic>\u00a0<\/jats:italic>140, <jats:italic>M<\/jats:italic><jats:sub>age<\/jats:sub>\u00a0=\u00a023.96\u00a0years).<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Following content analysis and regression analyses, three key beliefs were identified: \u201cbe uncomfortable and\/or unstylish\u201d (behavioural belief), \u201cfriends and peers\u201d (normative belief) and \u201clack of motivation to reapply sunscreen\u201d (control belief).<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>The results highlight the influences of friends and peers on beachgoers\u2019 sun\u2010protective behaviour for this young female adult cohort. Compared to previous findings among the general population, discrepancies in beliefs suggest interventions targeting this cohort should specifically focus on fashionable sun safe images and motivation to reapply sunscreen.<\/jats:p><\/jats:sec><jats:sec><jats:title>So what?<\/jats:title><jats:p>Future health promotion and public education should utilise various strategies according to specific groups given the discrepancies identified in beliefs. For female beachgoers, sun safe images and motivations should be the primary foci.<\/jats:p><\/jats:sec>","DOI":"10.1002\/hpja.189","type":"journal-article","created":{"date-parts":[[2018,8,7]],"date-time":"2018-08-07T06:36:10Z","timestamp":1533623770000},"page":"263-266","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":9,"title":["Sun protection and young female beachgoers: A formative theory\u2010based approach to identifying key sun safe beliefs"],"prefix":"10.1002","volume":"30","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0345-4724","authenticated-orcid":false,"given":"Katherine M.","family":"White","sequence":"first","affiliation":[{"name":"School of Psychology and Counselling and Institute of Health and Biomedical Innovation Queensland University of Technology Kelvin Grove, Brisbane Queensland Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1054-9462","authenticated-orcid":false,"given":"Xiang","family":"Zhao","sequence":"additional","affiliation":[{"name":"School of Psychology and Counselling and Institute of Health and Biomedical Innovation Queensland University of Technology Kelvin Grove, Brisbane Queensland Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9588-570X","authenticated-orcid":false,"given":"Louise C. 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