{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,19]],"date-time":"2026-10-19T03:39:59Z","timestamp":1792381199898,"version":"4.4.0"},"reference-count":40,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2026,10,18]],"date-time":"2026-10-18T00:00:00Z","timestamp":1792281600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2026,10,18]],"date-time":"2026-10-18T00:00:00Z","timestamp":1792281600000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"funder":[{"DOI":"10.13039\/501100000925","name":"National Health and Medical Research Council","doi-asserted-by":"publisher","award":["APP2009306"],"award-info":[{"award-number":["APP2009306"]}],"id":[{"id":"10.13039\/501100000925","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Health Prom J of Aust"],"published-print":{"date-parts":[[2027,1]]},"abstract":"<jats:title>ABSTRACT<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Issue Addressed<\/jats:title>\n                    <jats:p>The World Health Organisation recommends strengthening public awareness of drowning through strategic communications as a key drowning prevention strategy. This study aimed, for the first time, to assess population\u2010level awareness of water safety messages in New South Wales, Australia.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>Via an age\u2010sex representative sample survey, community beliefs around the number of water safety messages and awareness of messages (defined as having seen or heard) were examined. Message awareness variance between different demographics (gender, age group, country of birth, rurality and socio\u2010economic classification of residence) and water use frequency groups was assessed using chi square tests.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>The sample comprised 1495 people (52% female; 33% 45\u201364\u2009years; 84% Australian\u2010born and 78% metropolitan residents). Seventy\u2010six percent did not believe the number of water safety messages promoted to the community was confusing. \u2018Swim between the flags\u2019 had the highest awareness among the sample (68%), followed by \u2018No flags, no swim\u2019 (53%). Despite no longer being actively promoted, 36% were aware of the message \u2018To escape a rip, swim parallel to the beach\u2019. \u2018Respect the River\u2019 had significantly higher awareness among males, Australian\u2010born and regional residents, at\u2010risk cohorts for river drowning.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions<\/jats:title>\n                    <jats:p>Message longevity supports increased awareness, though awareness varies by message and demographic groups. Funding support to increase awareness should reflect drowning burden. So what? Funding, time, and specific calls to action will support moving from awareness to behaviour change.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1002\/hpja.70261","type":"journal-article","created":{"date-parts":[[2026,10,19]],"date-time":"2026-10-19T02:57:17Z","timestamp":1792378637000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Population\u2010Level Awareness of Water Safety Messages: An Analysis of a Representative Sample From New South Wales, Australia"],"prefix":"10.1002","volume":"38","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6424-1511","authenticated-orcid":false,"given":"Amy E.","family":"Peden","sequence":"first","affiliation":[{"name":"School of Population Health UNSW Sydney  Kensington New South Wales Australia"},{"name":"UNSW Beach Safety Research Group UNSW Sydney  Kensington New South Wales Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2393-395X","authenticated-orcid":false,"given":"Jasmin C.","family":"Lawes","sequence":"additional","affiliation":[{"name":"UNSW Beach Safety Research Group UNSW Sydney  Kensington New South Wales Australia"},{"name":"School of Biological, Earth and Environmental Sciences UNSW Sydney  Kensington New South Wales Australia"},{"name":"Surf Life Saving Australia  Bondi Beach New South Wales Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0008-7032-6432","authenticated-orcid":false,"given":"Rachel J.","family":"Irvine","sequence":"additional","affiliation":[{"name":"UNSW Beach Safety Research Group UNSW Sydney  Kensington New South Wales Australia"},{"name":"School of Biological, Earth and Environmental Sciences UNSW Sydney  Kensington New South Wales Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2026,10,18]]},"reference":[{"key":"e_1_2_13_2_1","volume-title":"Global Status Report on Drowning Prevention","author":"World Health Organization","year":"2024"},{"key":"e_1_2_13_3_1","volume-title":"National Drowning Report 2026","author":"Royal Life Saving Society\u2014Australia","year":"2026"},{"issue":"1","key":"e_1_2_13_4_1","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1186\/s12889-023-16392-2","article-title":"Lessons Learned Through the 20\u2010Year Development of a National Fatal Drowning Database in Australia","volume":"23","author":"Peden A. 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