{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,5]],"date-time":"2026-09-05T06:19:22Z","timestamp":1788589162517,"version":"build-2803163510"},"reference-count":21,"publisher":"Wiley","issue":"4","license":[{"start":{"date-parts":[[2024,2,25]],"date-time":"2024-02-25T00:00:00Z","timestamp":1708819200000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100000960","name":"Healthway","doi-asserted-by":"publisher","id":[{"id":"10.13039\/501100000960","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Health Prom J of Aust"],"published-print":{"date-parts":[[2024,10]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec><jats:title>Issue Addressed<\/jats:title><jats:p>It is unknown whether SunSmart health promotion campaigns in Western Australia are still effectively reaching their target audience of young people (under 45\u2009years). This study examined trends over time in awareness, relevancy and believability of SunSmart advertisements and identified socio\u2010demographic characteristics and risk factors associated with campaign awareness.<\/jats:p><\/jats:sec><jats:sec><jats:title>Method<\/jats:title><jats:p>Linear regression and log\u2010binomial modelling were undertaken using data from the annual SunSmart post\u2010campaign evaluation surveys between 2008\/2009 and 2021\/2022. SunSmart campaigns were analysed and categorised into the following themes: (1) personal real\u2010life stories; (2) daily activities\/sun exposure leads to skin cancer; or (3) cartoon\/animated.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Between 2008 and 2022, there were declines in total awareness (74.2% to 20.4%), unprompted awareness (33.7% to 4.9%) and relevancy (89.5% to 54.8%) of SunSmart advertisements (representing annual percent decreases of 3.6%, 3.1% and 1.8%, respectively). However, believability remained high over time (&gt;94% in each annual survey). Trends were inconsistent between the awareness of campaign themes and socio\u2010demographic characteristics and risk factors. Several campaigns had greater awareness in their subsequent years, compared with the first campaign year.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion<\/jats:title><jats:p>In more recent years, SunSmart advertisements and campaigns may not have reached their target audience. In addition to socio\u2010demographic characteristics, particularly age, advertisement factors may also affect the awareness of specific campaigns.<\/jats:p><\/jats:sec><jats:sec><jats:title>So What?<\/jats:title><jats:p>Given the changing advertising landscape and its rising costs, ongoing funding is pertinent to increase the reach of future SunSmart campaigns. Increasing advertisements on alternative platforms and designing campaigns which separately target adolescents and adults need to be considered.<\/jats:p><\/jats:sec>","DOI":"10.1002\/hpja.851","type":"journal-article","created":{"date-parts":[[2024,2,25]],"date-time":"2024-02-25T23:19:01Z","timestamp":1708903141000},"page":"1194-1205","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Evaluation of the awareness of Western Australian <scp>SunSmart<\/scp> campaigns between 2008 and 2022"],"prefix":"10.1002","volume":"35","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2689-5597","authenticated-orcid":false,"given":"Ying Ru","family":"Feng","sequence":"first","affiliation":[{"name":"School of Population and Global Health The University of Western Australia  Perth Western Australia Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9799-6734","authenticated-orcid":false,"given":"Sarah","family":"Ward","sequence":"additional","affiliation":[{"name":"School of Population and Global Health The University of Western Australia  Perth Western Australia Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0677-0420","authenticated-orcid":false,"given":"Derrick","family":"Lopez","sequence":"additional","affiliation":[{"name":"School of Population and Global Health The University of Western Australia  Perth Western Australia Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0005-4622-184X","authenticated-orcid":false,"given":"Carolyn","family":"Minto","sequence":"additional","affiliation":[{"name":"Cancer Council Western Australia  Subiaco Western Australia 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