{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,23]],"date-time":"2026-06-23T01:52:59Z","timestamp":1782179579198,"version":"3.54.5"},"reference-count":44,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2024,12,25]],"date-time":"2024-12-25T00:00:00Z","timestamp":1735084800000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Health Prom J of Aust"],"published-print":{"date-parts":[[2025,1]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec><jats:title>Background<\/jats:title><jats:p>In Australia, there are concerns that unrestricted junk food advertising during sports broadcasts increases short\u2010term junk food consumption among viewers. Therefore, the present study aimed to estimate the impact of junk food and anti\u2010junk food advertising on consumption inclinations.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>We conducted a content analysis across a sample (<jats:italic>N<\/jats:italic>\u2009=\u200916) of Australian Football League (AFL) and National Rugby League (NRL) matches to determine the prevalence of junk food and anti\u2010junk food advertising video clips. We also exposed participants (<jats:italic>N<\/jats:italic>\u2009=\u2009428) to a single randomly selected junk food advertisement or a single anti\u2010junk food advertisement and measured the immediate impact on craving and consumption intentions for both healthy weight and high body mass index (BMI) participants.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Junk food and anti\u2010junk food advertising video clips comprised 10.85% and .003% of all advertisements across the broadcasts, respectively. For both healthy and overweight participants, junk food advertisement exposure did not increase immediate craving or consumption intentions. However, decreases were observed in craving and consumption intentions following an anti\u2010junk food advertisement.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>Junk food advertising prevalence across national sports was high. Junk food advertisements did not increase immediate inclinations to consume junk food, but an anti\u2010junk food advertisement was effective in reducing immediate craving and consumption intentions, particularly for healthy BMI participants.<\/jats:p><\/jats:sec><jats:sec><jats:title>So What?<\/jats:title><jats:p>Given the potential efficacy of health promotion adverts, governments should consider investing in a higher frequency of health messages during broadcasts that are known to readily promote junk food, such as national sports.<\/jats:p><\/jats:sec>","DOI":"10.1002\/hpja.943","type":"journal-article","created":{"date-parts":[[2024,12,26]],"date-time":"2024-12-26T06:30:32Z","timestamp":1735194632000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":2,"title":["An anti\u2010junk food ad from a sports commercial break reduced junk food consumption inclinations, yet junk food ads had minimal to no impact"],"prefix":"10.1002","volume":"36","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7146-3879","authenticated-orcid":false,"given":"Ross C.","family":"Hollett","sequence":"first","affiliation":[{"name":"Psychology and Criminology Edith Cowan University  Perth Western Australia Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Julia","family":"Butt","sequence":"additional","affiliation":[{"name":"Psychology and Criminology Edith Cowan University  Perth Western Australia Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Brennen","family":"Mills","sequence":"additional","affiliation":[{"name":"School of Medical and Health Sciences Edith Cowan University  Perth Western Australia Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Stephanie L.","family":"Godrich","sequence":"additional","affiliation":[{"name":"School of Medical and Health Sciences Edith Cowan University  Bunbury Western Australia Australia"},{"name":"Nutrition &amp; Health Innovation Research Institute Edith Cowan University  Bunbury Western Australia Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Gina S. A.","family":"Trapp","sequence":"additional","affiliation":[{"name":"School of Medical and Health Sciences Edith Cowan University  Perth Western Australia Australia"},{"name":"Nutrition &amp; Health Innovation Research Institute Edith Cowan University  Perth Western Australia Australia"},{"name":"Telethon Kids Institute The University of Western Australia  Crawley Western Australia Australia"},{"name":"School of Medicine The University of Western Australia  Crawley Western Australia Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Amanda","family":"Devine","sequence":"additional","affiliation":[{"name":"School of Medical and Health Sciences Edith Cowan University  Perth Western Australia Australia"},{"name":"Nutrition &amp; Health Innovation Research Institute Edith Cowan University  Perth Western Australia Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2024,12,25]]},"reference":[{"key":"e_1_2_11_2_1","doi-asserted-by":"publisher","DOI":"10.1111\/1753-6405.12820"},{"key":"e_1_2_11_3_1","doi-asserted-by":"publisher","DOI":"10.1071\/HE14010"},{"key":"e_1_2_11_4_1","doi-asserted-by":"publisher","DOI":"10.1007\/s13679-019-00363-z"},{"key":"e_1_2_11_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.healthpol.2011.10.004"},{"key":"e_1_2_11_6_1","unstructured":"Australian Communications and Media Authority.Advertising rules for broadcasters: Australian Communications and Media Authority.2022. accessed April 15 2024 Available from:https:\/\/www.acma.gov.au\/advertising-rules-broadcasters"},{"key":"e_1_2_11_7_1","doi-asserted-by":"publisher","DOI":"10.1017\/S1368980019003628"},{"key":"e_1_2_11_8_1","doi-asserted-by":"publisher","DOI":"10.1111\/1753-6405.12920"},{"key":"e_1_2_11_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jsams.2018.09.095"},{"key":"e_1_2_11_10_1","unstructured":"RactliffeD.AFL fans to advocate for return to day grand final despite bumper TV ratings. The Age.2021."},{"key":"e_1_2_11_11_1","doi-asserted-by":"publisher","DOI":"10.3945\/ajcn.115.120022"},{"key":"e_1_2_11_12_1","doi-asserted-by":"publisher","DOI":"10.3390\/nu7105414"},{"key":"e_1_2_11_13_1","doi-asserted-by":"publisher","DOI":"10.1038\/ijo.2016.163"},{"key":"e_1_2_11_14_1","doi-asserted-by":"publisher","DOI":"10.1007\/s40429-020-00338-4"},{"key":"e_1_2_11_15_1","volume-title":"Set of recommendations on the marketing of foods and non\u2010alcoholic beverages to children","author":"World Health Organization","year":"2010"},{"key":"e_1_2_11_16_1","doi-asserted-by":"publisher","DOI":"10.1080\/17482798.2011.633405"},{"key":"e_1_2_11_17_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.appet.2008.04.009"},{"key":"e_1_2_11_18_1","doi-asserted-by":"publisher","DOI":"10.3390\/children10030442"},{"key":"e_1_2_11_19_1","doi-asserted-by":"publisher","DOI":"10.1186\/s12889-020-09881-1"},{"key":"e_1_2_11_20_1","doi-asserted-by":"publisher","DOI":"10.1017\/S1368980016001452"},{"key":"e_1_2_11_21_1","doi-asserted-by":"publisher","DOI":"10.3390\/nu12113337"},{"key":"e_1_2_11_22_1","doi-asserted-by":"publisher","DOI":"10.1186\/s12889-018-6298-4"},{"key":"e_1_2_11_23_1","doi-asserted-by":"publisher","DOI":"10.1037\/a0014399"},{"key":"e_1_2_11_24_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0002-8223(01)00012-8"},{"key":"e_1_2_11_25_1","doi-asserted-by":"publisher","DOI":"10.1086\/208913"},{"key":"e_1_2_11_26_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.socscimed.2007.05.011"},{"key":"e_1_2_11_27_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.appet.2012.04.017"},{"key":"e_1_2_11_28_1","doi-asserted-by":"publisher","DOI":"10.1111\/obr.12445"},{"key":"e_1_2_11_29_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.neulet.2012.04.063"},{"key":"e_1_2_11_30_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.neuroimage.2008.02.031"},{"key":"e_1_2_11_31_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.appet.2003.11.006"},{"key":"e_1_2_11_32_1","doi-asserted-by":"publisher","DOI":"10.1590\/0102-311x00144717"},{"key":"e_1_2_11_33_1","unstructured":"Healthdirect.Junk food and your health. accessed April 15 2024 Available from:https:\/\/www.healthdirect.gov.au\/junk-food-and-your-health"},{"key":"e_1_2_11_34_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.appet.2019.104487"},{"key":"e_1_2_11_35_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jrp.2011.10.001"},{"key":"e_1_2_11_36_1","doi-asserted-by":"publisher","DOI":"10.1037\/a0030550"},{"key":"e_1_2_11_37_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jcm.2016.02.012"},{"key":"e_1_2_11_38_1","unstructured":"Qualtrics.Provo Utah USA.2020. accessed April 15 2024 Available from:https:\/\/www.qualtrics.com\/en-au\/"},{"key":"e_1_2_11_39_1","unstructured":"Centers for Disease Control and Prevention.About adult BMI. accessed April 15 2024 Available from:https:\/\/www.cdc.gov\/bmi\/adult-calculator\/bmi-categories.html"},{"key":"e_1_2_11_40_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.paid.2016.06.069"},{"key":"e_1_2_11_41_1","doi-asserted-by":"publisher","DOI":"10.1093\/her\/cyw009"},{"key":"e_1_2_11_42_1","doi-asserted-by":"publisher","DOI":"10.1136\/bmjopen-2017-019574"},{"key":"e_1_2_11_43_1","doi-asserted-by":"publisher","DOI":"10.1093\/her\/cyac024"},{"key":"e_1_2_11_44_1","doi-asserted-by":"publisher","DOI":"10.1002\/hpja.244"},{"key":"e_1_2_11_45_1","doi-asserted-by":"publisher","DOI":"10.1002\/hpja.453"}],"container-title":["Health Promotion Journal of Australia"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/hpja.943","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,2,17]],"date-time":"2025-02-17T04:11:30Z","timestamp":1739765490000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1002\/hpja.943"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,12,25]]},"references-count":44,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2025,1]]}},"alternative-id":["10.1002\/hpja.943"],"URL":"https:\/\/doi.org\/10.1002\/hpja.943","archive":["Portico"],"relation":{},"ISSN":["1036-1073","2201-1617"],"issn-type":[{"value":"1036-1073","type":"print"},{"value":"2201-1617","type":"electronic"}],"subject":[],"published":{"date-parts":[[2024,12,25]]},"assertion":[{"value":"2024-04-30","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2024-11-28","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2024-12-25","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}],"article-number":"e943"}}