{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,7,30]],"date-time":"2025-07-30T09:53:38Z","timestamp":1753869218601,"version":"3.41.2"},"reference-count":26,"publisher":"Wiley","issue":"2","license":[{"start":{"date-parts":[[2025,4,1]],"date-time":"2025-04-01T00:00:00Z","timestamp":1743465600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"funder":[{"DOI":"10.13039\/100014467","name":"Western Sydney Local Health District","doi-asserted-by":"publisher","id":[{"id":"10.13039\/100014467","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Health Prom J of Aust"],"published-print":{"date-parts":[[2025,4]]},"abstract":"<jats:title>ABSTRACT<\/jats:title><jats:sec><jats:title>Issue Addressed<\/jats:title><jats:p>This brief report describes the development of a social marketing campaign, \u2018Aboriginal Smoke\u2010free Home\u2019, developed in direct response to a community\u2010identified necessity to advocate for improved messaging concerning smoke\u2010free homes among Aboriginal and Torres Strait Islander families residing on Darug Country in the Mount Druitt and Blacktown regions of Western Sydney, NSW. The campaign's launch in early 2020 demanded considerable adaptability to address challenges arising from COVID\u201019 outbreaks.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>In consultation and collaboration with Aboriginal community members and organisations, Western Sydney Local Health District co\u2010developed a social marketing strategy including an animated video and static smoke\u2010free advertisements. The strategy followed a five\u2010phased iterative approach. Campaign engagement and reach data were collected from Facebook analytics and advertising agency reports. The onset of the COVID\u201019 pandemic demanded flexibility in the campaign launch, prompting a shift towards a more prominent social media presence and the integration of COVID\u201019 messaging.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Social media and localised multimedia approaches for campaign dissemination were undertaken from community members' input and feedback. Paid advertising has a greater potential for increasing audience reach.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>Despite the challenges of COVID\u201019, the Aboriginal Smoke\u2010free Home campaign reached an extensive audience. The study findings demonstrate the strength of working in partnership and the benefit of working in response to community\u2010identified needs in health promotion.<\/jats:p><\/jats:sec><jats:sec><jats:title>So What?<\/jats:title><jats:p>Limited research exists on social marketing approaches for Aboriginal health promotion programs. This study focuses on the successes and challenges in design and implementation and unveils preliminary numerical reach findings, highlighting diverse approaches. Further investigation is needed, and a campaign evaluation is in progress.<\/jats:p><\/jats:sec>","DOI":"10.1002\/hpja.949","type":"journal-article","created":{"date-parts":[[2025,4,3]],"date-time":"2025-04-03T18:58:33Z","timestamp":1743706713000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Smoke\u2010Free Home: Developing an Aboriginal Health Promotion and Social Marketing Campaign in Western Sydney, Australia"],"prefix":"10.1002","volume":"36","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2562-9732","authenticated-orcid":false,"given":"Sarah","family":"Ip","sequence":"first","affiliation":[{"name":"Centre for Population Health Western Sydney Local Health District  Sydney Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5539-069X","authenticated-orcid":false,"given":"Candace","family":"Angelo","sequence":"additional","affiliation":[{"name":"Sydney School of Public Health, Faculty of Medicine and Health The University of Sydney  Sydney Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7189-1096","authenticated-orcid":false,"given":"Pola","family":"Cohen","sequence":"additional","affiliation":[{"name":"Sydney School of Public Health, Faculty of Medicine and Health The University of Sydney  Sydney Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5304-4205","authenticated-orcid":false,"given":"Elka","family":"Tinker","sequence":"additional","affiliation":[{"name":"Centre for Population Health Western Sydney Local Health District  Sydney Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9045-4310","authenticated-orcid":false,"given":"Andi","family":"Andronicos","sequence":"additional","affiliation":[{"name":"Centre for Population Health Western Sydney Local Health District  Sydney Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0713-7803","authenticated-orcid":false,"given":"Michelle","family":"Dickson","sequence":"additional","affiliation":[{"name":"Poche Centre for Indigenous Health, Faculty of Medicine and Health The University of Sydney  Sydney Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2025,4]]},"reference":[{"key":"e_1_2_10_2_1","doi-asserted-by":"publisher","DOI":"10.5694\/mja14.00877"},{"key":"e_1_2_10_3_1","unstructured":"NSW Health \u201cHarms of Tobacco Smoking and Second\u2010Hand Smoke \u201d2019 https:\/\/www.health.nsw.gov.au\/tobacco\/Pages\/harms\u2010of\u2010smoking.aspx."},{"key":"e_1_2_10_4_1","first-page":"3","article-title":"Smoke\u2010Free Homes: The Final Frontier","volume":"7","author":"Huque R.","year":"2021","journal-title":"Tobacco Prevention and Cessation"},{"key":"e_1_2_10_5_1","unstructured":"Department of Health and Aged Care \u201cAbout Passive Smoking \u201d2019 https:\/\/www.health.gov.au\/topics\/smoking\u2010and\u2010tobacco\/about\u2010smoking\u2010and\u2010tobacco\/about\u2010passive\u2010smoking."},{"key":"e_1_2_10_6_1","unstructured":"Centre for Epidemiology and Evidence NSW Ministry of Health \u201cHealthStats NSW \u2010 Smoke\u2010Free Households by Aboriginality 2021 \u201dhttps:\/\/healthstats.nsw.gov.au\/#\/indicator?name=\u2010env\u2010smo\u2010house\u2010phs&location=NSW&view=Trend&measure=prevalence&groups=Aboriginality&compare=Aboriginality&filter=Aboriginality Total Aboriginal."},{"key":"e_1_2_10_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.wombi.2013.08.006"},{"key":"e_1_2_10_8_1","doi-asserted-by":"publisher","DOI":"10.5694\/mja14.00876"},{"key":"e_1_2_10_9_1","doi-asserted-by":"publisher","DOI":"10.1093\/ije\/dyaa274"},{"key":"e_1_2_10_10_1","doi-asserted-by":"publisher","DOI":"10.1071\/HE14066"},{"key":"e_1_2_10_11_1","doi-asserted-by":"publisher","DOI":"10.1111\/ajr.12421"},{"key":"e_1_2_10_12_1","doi-asserted-by":"publisher","DOI":"10.1071\/PY14037"},{"key":"e_1_2_10_13_1","unstructured":"McNair Ingenuity Research \u201cMedia Usage Amongst Aboriginal and Torres Strait Islander People \u201d2016 http:\/\/mcnair.com.au\/wp\u2010content\/uploads\/Media\u2010Usage\u2010amongst\u2010Aboriginal\u2010and\u2010Torres\u2010Strait\u2010Islander\u2010People\u2010McNai\u2026pdf."},{"key":"e_1_2_10_14_1","doi-asserted-by":"publisher","DOI":"10.1093\/heapro\/dax060"},{"key":"e_1_2_10_15_1","doi-asserted-by":"publisher","DOI":"10.1093\/heapro\/dax014"},{"key":"e_1_2_10_16_1","doi-asserted-by":"publisher","DOI":"10.1186\/s12939-016-0366-0"},{"issue":"6","key":"e_1_2_10_17_1","first-page":"363","article-title":"Australia: Campaign Gets Smoking Parents to Cut Down","volume":"14","author":"Yiow L.","year":"2005","journal-title":"Tobacco Control"},{"key":"e_1_2_10_18_1","doi-asserted-by":"publisher","DOI":"10.1177\/1049732305276687"},{"key":"e_1_2_10_19_1","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.3614"},{"key":"e_1_2_10_20_1","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"volume-title":"Framework for Governance of Indigenous Data","year":"2024","author":"Commonwealth of Australia","key":"e_1_2_10_21_1"},{"key":"e_1_2_10_22_1","doi-asserted-by":"publisher","DOI":"10.5204\/ijcis.v3i1.57"},{"key":"e_1_2_10_23_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.apnr.2005.06.001"},{"issue":"2","key":"e_1_2_10_24_1","article-title":"Social Media Campaigns That Make a Difference: What Can Public Health Learn From the Corporate Sector and Other Social Change Marketers","volume":"25","author":"Freeman B.","year":"2015","journal-title":"Public Health Research and Practice"},{"key":"e_1_2_10_25_1","doi-asserted-by":"publisher","DOI":"10.1080\/09638237.2021.1875413"},{"key":"e_1_2_10_26_1","doi-asserted-by":"publisher","DOI":"10.3390\/healthcare9060735"},{"key":"e_1_2_10_27_1","doi-asserted-by":"publisher","DOI":"10.1017\/S136898002100269X"}],"container-title":["Health Promotion Journal of Australia"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/hpja.949","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,4,25]],"date-time":"2025-04-25T02:24:13Z","timestamp":1745547853000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1002\/hpja.949"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,4]]},"references-count":26,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2025,4]]}},"alternative-id":["10.1002\/hpja.949"],"URL":"https:\/\/doi.org\/10.1002\/hpja.949","archive":["Portico"],"relation":{},"ISSN":["1036-1073","2201-1617"],"issn-type":[{"type":"print","value":"1036-1073"},{"type":"electronic","value":"2201-1617"}],"subject":[],"published":{"date-parts":[[2025,4]]},"assertion":[{"value":"2024-07-05","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2024-12-09","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2025-04-01","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}],"article-number":"e949"}}