{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,11,26]],"date-time":"2025-11-26T12:34:22Z","timestamp":1764160462286,"version":"3.46.0"},"reference-count":35,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2025,1,26]],"date-time":"2025-01-26T00:00:00Z","timestamp":1737849600000},"content-version":"vor","delay-in-days":25,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Health Science Reports"],"published-print":{"date-parts":[[2025,1]]},"abstract":"<jats:title>ABSTRACT<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Background and Aims<\/jats:title>\n                    <jats:p>In recent years, In Vitro fertilization (IVF) science has grown by leaps and bounds in the field of assisted reproduction, helping millions of couples worldwide. The aim of this study is to examine the extent to which infertile women are willing to pay for IVF services in Greece.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>Through the distribution of questionnaires, willingness to pay (WTP) is recorded according to IVF success rates, and the relationship between WTP and the respondents' demographic characteristics is analyzed. Subjects were divided into two groups according to age and were given a hypothetical scenario, according to the contingent valuation approach.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>The majority of women were reluctant to pay the amount of money corresponding to the average cost of an IVF cycle in Greece. In particular, participants replied that the amount they would be willing to pay is only one\u2010third of the indicative amount of \u20ac6000. Moreover, WTP is not influenced by the professional status or educational level of the participating women.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion<\/jats:title>\n                    <jats:p>This study highlights the financial barriers many couples face when pursuing assisted reproduction. If the average cost of IVF were lower, infertile women would be willing to undergo more IVF cycles if necessary. This finding has important implications for the valuation of IVF services and the development of pricing policies to enhance affordability and accessibility. Policymakers must consider reforms that balance the cost of IVF with its societal benefits. By incorporating this aspect into pricing and policy decisions, Greece can improve the accessibility of IVF services and ensure equitable treatment opportunities for all concerned individuals.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1002\/hsr2.70402","type":"journal-article","created":{"date-parts":[[2025,1,27]],"date-time":"2025-01-27T02:41:59Z","timestamp":1737945719000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Assessing Willingness to Pay for IVF Among Infertile Women in Greece: A Single\u2010Center Case Study"],"prefix":"10.1002","volume":"8","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2749-101X","authenticated-orcid":false,"given":"Christos","family":"Ntais","sequence":"first","affiliation":[{"name":"Epidemiology Program, School of Science and Technology Hellenic Open University Patras Greece"},{"name":"Healthcare Management Program, School of Economics &amp; Management Open University of Cyprus Nicosia Cyprus"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mary","family":"Artsita","sequence":"additional","affiliation":[{"name":"Healthcare Management Program, School of Social Sciences Hellenic Open University Patras Greece"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Michael A.","family":"Talias","sequence":"additional","affiliation":[{"name":"Healthcare Management Program, School of Economics &amp; Management Open University of Cyprus Nicosia Cyprus"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"John","family":"Fanourgiakis","sequence":"additional","affiliation":[{"name":"Healthcare Management Program, School of Social Sciences Hellenic Open University Patras Greece"},{"name":"Department of Management Science and Technology Hellenic Mediterranean University Agios Nikolaos Crete Greece"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Nikolaos","family":"Kontodimopoulos","sequence":"additional","affiliation":[{"name":"Healthcare Management Program, School of Social Sciences Hellenic Open University Patras Greece"},{"name":"Department of Economics and Sustainable Development Harokopio University Athens Greece"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2025,1,26]]},"reference":[{"key":"e_1_2_12_2_1","unstructured":"United Nations Department of Economic and Social Affairs Demographic Yearbook 73rd issue 2022 https:\/\/desapublications.un.org\/publications\/demographic-yearbook-2022."},{"key":"e_1_2_12_3_1","unstructured":"M.Roser Fertility Rate: How Does the Number of Children Vary Across the World and Over Time? 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