{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,14]],"date-time":"2026-09-14T10:02:54Z","timestamp":1789380174981,"version":"build-2803163510"},"reference-count":31,"publisher":"Wiley","issue":"7","license":[{"start":{"date-parts":[[2026,7,16]],"date-time":"2026-07-16T00:00:00Z","timestamp":1784160000000},"content-version":"vor","delay-in-days":15,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T00:00:00Z","timestamp":1782864000000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Health Science Reports"],"published-print":{"date-parts":[[2026,7]]},"abstract":"<jats:title>ABSTRACT<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Background and Aims<\/jats:title>\n                    <jats:p>The practice of health promotion intervention program planning largely depends on program development and evaluation. Program developed through social media and electronic media have brought about significant changes in nutrition\u2010related problems in the world. Therefore, this study was aimed at assessing on promoting preventive measures of nutritional services in Ethiopia.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>This two\u2010round mobile survey used post\u2010comparison group evaluation design using Random Digit Dialing and an Interactive Voice Response. A total of 2704 participants completed survey at baseline and end\u2010line after the nutritional intervention. Then, a pre\u2010 and post\u2010evaluation data was collected using random digit dialing and an interactive voice response. To evaluate the media campaign's impact, the study examined outcomes related to nutritional knowledge, attitudes, and practices using post\u2010intervention comparison data. A propensity score matching analysis was used.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>\n                      Among the 2704 mobile subscribers who completed the survey questions, 88% versus 86% reported as knowledgeable, and 57% versus 52% had positive towards nutritional practice at end\u2010line and baseline, respectively. The propensity score matching analysis showed that exposure to the media campaign was significantly associated with knowledge of deworming (proportion difference, 0.30; 95% CI, 0.20, 0.49;\n                      <jats:italic>p<\/jats:italic>\n                      \u2009&lt;\u20090.001, attitude of growth monitoring (0.70; 95% CI, 0.42, 0.99;\n                      <jats:italic>p<\/jats:italic>\n                      \u2009&lt;\u20090.001), attitude of vitamin A (0.50; 95% CI, 0.20, 0.91;\n                      <jats:italic>p<\/jats:italic>\n                      \u2009&lt;\u20090.001) and overall practice of Iron and folic acid (0.04; 95% CI, 0.02, 0.09;\n                      <jats:italic>p<\/jats:italic>\n                      \u2009&lt;\u20090.0001).\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion<\/jats:title>\n                    <jats:p>The study highlights a strong synergistic relationship between media campaign interventions and the utilization of nutritional services. These findings also provide valuable insights for informing the design and implementation of future media campaigns in Ethiopia. To enhance the effectiveness of such interventions, field experts should address limitations in media reach and optimize exposure intensity through broader audience coverage and more frequent dissemination of campaign messages.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1002\/hsr2.72835","type":"journal-article","created":{"date-parts":[[2026,7,16]],"date-time":"2026-07-16T07:51:09Z","timestamp":1784188269000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Pre\u2010 and Post\u2010Evaluation of the Reach and Impact of a Nationwide Media Campaign to Promote Nutritional Services and Preventive Measures in Ethiopia: A Two\u2010Round Mobile Survey"],"prefix":"10.1002","volume":"9","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9311-9275","authenticated-orcid":false,"given":"Feleke Doyore","family":"Agide","sequence":"first","affiliation":[{"name":"Department of Public Health, School of Allied Health Sciences Kampala International University Kampala Uganda"},{"name":"Department of Health Education and Health Promotion, School of Public Health, College of Medicine and Health Sciences Wachemo University Hossana Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8987-3152","authenticated-orcid":false,"given":"Beimnet Desalegn","family":"Kedida","sequence":"additional","affiliation":[{"name":"School of Public Health, College of Medicine and Health Sciences Wolaita Sodo University Sodo Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3275-1629","authenticated-orcid":false,"given":"Zeamanuel Anteneh","family":"Yigzaw","sequence":"additional","affiliation":[{"name":"Department of Health Promotion and Behavioral Sciences, School of Public Health, College of Medicine and Health Sciences Bahir Dar University Bahir Dar Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yewubdar","family":"Hirpa","sequence":"additional","affiliation":[{"name":"Federal Ministry of Health Addis Ababa Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Eneyew Talie","family":"Fenta","sequence":"additional","affiliation":[{"name":"Department of public health, College of medicine and health science Injibara University Injibara Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hiwot","family":"Getachew","sequence":"additional","affiliation":[{"name":"SBC Specialist, UNICEF Addis Ababa Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Rachana","family":"Sharma","sequence":"additional","affiliation":[{"name":"SBC Manager, UNICEF Addis Ababa Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nardos","family":"Birru","sequence":"additional","affiliation":[{"name":"Nutrition Specialist, UNICEF Addis Ababa Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Stanley","family":"Chitekwe","sequence":"additional","affiliation":[{"name":"Chief Nutrition, UNICEF Addis Ababa Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mussie","family":"Tefera","sequence":"additional","affiliation":[{"name":"Country Manager Viamo Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Finina Abebe","family":"Ware","sequence":"additional","affiliation":[{"name":"Clinton Health Access Initiative (CHAI) Addis Ababa Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Dessie","family":"Abebaw","sequence":"additional","affiliation":[{"name":"Department of Epidemiology and Biostatistics, Institute of Public Health, College of Medicine and Health Sciences University of Gondar  Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tolasa","family":"Yadate","sequence":"additional","affiliation":[{"name":"School 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