{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,6]],"date-time":"2026-10-06T01:13:56Z","timestamp":1791249236044,"version":"4.1.0"},"reference-count":59,"publisher":"Wiley","issue":"8","license":[{"start":{"date-parts":[[2008,11,17]],"date-time":"2008-11-17T00:00:00Z","timestamp":1226880000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Intl Journal of Cancer"],"published-print":{"date-parts":[[2009,4,15]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>Exposure of the skin to sunlight can cause skin cancer and is also necessary for cutaneous Vitamin D production. Media reports have highlighted the purported health benefits of Vitamin D. Our aim was to examine attitudes and behaviours related to sun protection and Vitamin D. A cross\u2010sectional study of 2,001 residents in Queensland, Australia, aged 20\u201370 years was undertaken. Information collected included the following: skin cancer risk factors; perceptions about levels of sun exposure required to maintain Vitamin D; belief that sun protection increases risk of Vitamin D deficiency; intention, and actual change in sun protection practices for adults and children. Multivariate models examined predictors of attitudinal and behavioural change. One\u2010third (32%) believed a fair\u2010skinned adult, and 31% thought a child required at least 30 min\/day in summer sun to maintain Vitamin D levels. Reductions in sun protection were reported by 21% of adults and 14% of children. Factors associated with the belief that sun protection may result in not obtaining enough Vitamin D included age of \u226560 years (OR = 1.35, 95% CI 1.09\u20131.66) and having skin that tanned easily (OR = 1.96, 95% CI 1.38\u20132.78). Participants from low\u2010income households, and those who frequently used sun\u2010protective clothing were more likely to have reduced sun protection practices (OR = 1.33, 95% CI 1.10\u20131.73 and OR = 1.73, 95% CI 1.36\u20132.20, respectively). This study provides evidence of reductions in sun protection practices in a population living in a high UV environment. There is an urgent need to refocus messages regarding sun exposure and for continued sun protection practices. \u00a9 2008 Wiley\u2010Liss, Inc.<\/jats:p>","DOI":"10.1002\/ijc.24154","type":"journal-article","created":{"date-parts":[[2008,11,17]],"date-time":"2008-11-17T14:14:34Z","timestamp":1226931274000},"page":"1963-1970","source":"Crossref","is-referenced-by-count":64,"title":["Vitamin D and sun protection: The impact of mixed public health messages in Australia"],"prefix":"10.1002","volume":"124","author":[{"given":"Philippa 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