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MIT Press: Cambridge, MA) dynamic discrete\u2010choice panel data models by introducing time\u2010lagged social interactions, using the unbiased GHK simulator to implement the computationally cumbersome maximum likelihood estimation. We find that subjects' decisions are significantly influenced by past decisions of peers on several dimensions, including potential entrants' choices and strategic play of like\u2010type monopolists. The proposed model and estimation method may be applicable to other experiments where peer group effects are likely to play an important role. 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