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The functional form for the hedonic price equation, the data requirements and issues of measurement errors for estimating demand and supply of characteristics are discussed. We illustrate the methodology by considering the US automobile demand using 1969\u201386 data compiled from <jats:italic>Consumer Reports<\/jats:italic> and <jats:italic>Ward's Automotive<\/jats:italic> <jats:italic>Yearbook<\/jats:italic>.<\/jats:p>","DOI":"10.1002\/jae.3950090102","type":"journal-article","created":{"date-parts":[[2007,7,12]],"date-time":"2007-07-12T17:20:23Z","timestamp":1184260823000},"page":"1-18","source":"Crossref","is-referenced-by-count":35,"title":["Estimating consumer preferences using market data\u2014an application to us automobile demand"],"prefix":"10.1002","volume":"9","author":[{"given":"N. 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