{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,25]],"date-time":"2026-09-25T01:58:49Z","timestamp":1790301529037,"version":"4.1.0"},"reference-count":47,"publisher":"Wiley","issue":"2","license":[{"start":{"date-parts":[[2026,7,28]],"date-time":"2026-07-28T00:00:00Z","timestamp":1785196800000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"},{"start":{"date-parts":[[2026,7,28]],"date-time":"2026-07-28T00:00:00Z","timestamp":1785196800000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"funder":[{"DOI":"10.13039\/100000026","name":"National Institute on Drug Abuse","doi-asserted-by":"publisher","award":["R01DA049814"],"award-info":[{"award-number":["R01DA049814"]}],"id":[{"id":"10.13039\/100000026","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100000026","name":"National Institute on Drug Abuse","doi-asserted-by":"publisher","award":["T32DA07209"],"award-info":[{"award-number":["T32DA07209"]}],"id":[{"id":"10.13039\/100000026","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["J Exper Analysis Behavior"],"published-print":{"date-parts":[[2026,9]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>\n                    Greenwashing tactics involve advertising products as ecofriendly and\/or natural, which may reduce perceived health risk. We tested the effect of greenwashing advertising tactics on cigarette demand, puff topography, and perceived health risk. Young adults (\n                    <jats:italic>N<\/jats:italic>\n                    \u00a0=\u00a031) who smoke cigarettes completed a within\u2010subject experiment involving two topography and seven operant demand sessions. Participants were exposed to advertising for novel cigarette \u201cbrands.\u201d One brand was advertised using greenwashing tactics, whereas the other brand included matched control tactics. Unknown to participants, both conditions used the same commercial cigarette brand. During topography sessions, participants smoked cigarettes ad lib and puff topography data were collected. During demand sessions, cigarettes were concurrently available at varying prices. No significant differences were observed for puff\u2010topography measures (\n                    <jats:italic>\n                      d\n                      <jats:sub>z<\/jats:sub>\n                    <\/jats:italic>\n                    values &lt; 0.28). Participants demonstrated a preference for the cigarettes advertised using greenwashing tactics when concurrently available at the same low price with more puffs earned (\n                    <jats:italic>\n                      d\n                      <jats:sub>z<\/jats:sub>\n                    <\/jats:italic>\n                    \u00a0=\u00a00.44) and a greater proportion of total puffs smoked (\n                    <jats:italic>\n                      d\n                      <jats:sub>z<\/jats:sub>\n                    <\/jats:italic>\n                    \u00a0=\u00a00.55). Both brands acted as substitutes for each other, with substitution not reliably differing by brand. These findings indicate that greenwashing advertising tactics may increase the relative reinforcing effects of cigarettes particularly when available at prices similar to those for standard cigarettes, findings that should be considered by regulatory authorities.\n                  <\/jats:p>","DOI":"10.1002\/jeab.70133","type":"journal-article","created":{"date-parts":[[2026,7,29]],"date-time":"2026-07-29T05:08:01Z","timestamp":1785301681000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Effects of cigarette greenwashing advertising on behavioral economic demand, puff topography, and health risk perception"],"prefix":"10.1002","volume":"126","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1077-0394","authenticated-orcid":false,"given":"Justin C.","family":"Strickland","sequence":"first","affiliation":[{"name":"Department of Psychiatry and Behavioral Sciences Johns Hopkins University School of Medicine  Baltimore MD USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9772-9313","authenticated-orcid":false,"given":"Gideon P.","family":"Naud\u00e9","sequence":"additional","affiliation":[{"name":"Department of Psychiatry and Behavioral Sciences Johns Hopkins University School of Medicine  Baltimore MD USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Brett W.","family":"Gelino","sequence":"additional","affiliation":[{"name":"Department of Psychiatry and Behavioral Sciences Johns Hopkins University School of Medicine  Baltimore MD USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Rebekah D.","family":"Schlitzer","sequence":"additional","affiliation":[{"name":"Department of Psychiatry and Behavioral Sciences Johns Hopkins University School of Medicine  Baltimore MD USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jessica C.","family":"Harbaugh","sequence":"additional","affiliation":[{"name":"Department of Psychiatry and Behavioral Sciences Johns Hopkins University School of Medicine  Baltimore MD USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8929-9579","authenticated-orcid":false,"given":"Johannes","family":"Thrul","sequence":"additional","affiliation":[{"name":"Department of Mental Health Johns Hopkins Bloomberg School of Public Health  Baltimore MD USA"},{"name":"Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins  Baltimore MD USA"},{"name":"Centre for Alcohol Policy Research La Trobe University  Melbourne Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Lauren","family":"Czaplicki","sequence":"additional","affiliation":[{"name":"Department of Health, Behavior &amp; Society Johns Hopkins Bloomberg School of Public Health  Baltimore MD USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Meghan 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