{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,7]],"date-time":"2026-09-07T08:08:51Z","timestamp":1788768531003,"version":"build-2803163510"},"reference-count":73,"publisher":"Wiley","license":[{"start":{"date-parts":[[2026,9,7]],"date-time":"2026-09-07T00:00:00Z","timestamp":1788739200000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"},{"start":{"date-parts":[[2026,9,7]],"date-time":"2026-09-07T00:00:00Z","timestamp":1788739200000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"funder":[{"DOI":"10.13039\/501100012166","name":"National Key Research and Development Program of China","doi-asserted-by":"publisher","award":["2023YFE0105000"],"award-info":[{"award-number":["2023YFE0105000"]}],"id":[{"id":"10.13039\/501100012166","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["scijournals.onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["J Sci Food Agric"],"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>BACKGROUND<\/jats:title>\n                    <jats:p>In the context of the dual challenges of global food security and agricultural sustainability, genetically modified (GM) crops have emerged as an important technology for addressing pest pressures and resource constraints. However, farmers' adoption of GM remains restricted by cognitive and informational barriers. Drawing on dual\u2010process theory (DPT), this study established a dual\u2010dimensional \u2018rational\u2013emotional cognition\u2019 framework to investigate how these two cognitive systems \u2013 rational cognition and emotional cognition \u2013 can interact with cultivation experience in shaping farmers' adoption decisions, using GM maize pilot areas in Yunnan Province, China.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>RESULTS<\/jats:title>\n                    <jats:p>Based on survey data from 468 smallholder farmers, the study found that rational cognition \u2013 defined as farmers' understanding of GM maize's agronomic benefits such as yield gains and pesticide reduction \u2013 significantly increased adoption willingness. In contrast, emotional cognition \u2013 reflecting risk perceptions and affective responses to GM technology \u2013 substantially inhibited such willingness. These two cognitive systems exhibited a dynamic antagonism: when emotional cognition was salient, it weakened the positive influence of rational cognition on adoption decisions. Cultivation experience also played a crucial moderating role through a learning\u2010by\u2010doing mechanism: it amplified the impact of rational cognition on adoption willingness while mitigating the inhibitory effect of emotional cognition.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>CONCLUSION<\/jats:title>\n                    <jats:p>This study provides theoretical foundations and practical pathways for cognitive interventions in agricultural technology extension. A differentiated promotion strategy is proposed, prioritizing science communication coupled with peer demonstration to reduce emotional resistance among non\u2010pilot farmers, and providing precise technical guidance to reinforce rational decision\u2010making for pilot farmers. \u00a9 2026 Society of Chemical Industry.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1002\/jsfa.71025","type":"journal-article","created":{"date-parts":[[2026,9,7]],"date-time":"2026-09-07T07:26:16Z","timestamp":1788765976000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["The interplay between emotion and rationality: decoding farmers' cognitive processes in genetically modified maize adoption decisions"],"prefix":"10.1002","author":[{"given":"Yanfang","family":"Huang","sequence":"first","affiliation":[{"name":"Agricultural Information Institute Chinese Academy of Agricultural Sciences  Beijing China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0009-3663-6223","authenticated-orcid":false,"given":"Minglong","family":"Zhang","sequence":"additional","affiliation":[{"name":"Agricultural Information Institute Chinese Academy of Agricultural Sciences  Beijing China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xianming","family":"Yang","sequence":"additional","affiliation":[{"name":"Institute of Plant Protection Chinese Academy of Agricultural Sciences  Beijing China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Fengying","family":"Nie","sequence":"additional","affiliation":[{"name":"Agricultural Information Institute Chinese Academy of Agricultural Sciences  Beijing China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xiangping","family":"Jia","sequence":"additional","affiliation":[{"name":"Agricultural Information Institute Chinese Academy of Agricultural Sciences  Beijing 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