{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,6]],"date-time":"2026-10-06T19:36:18Z","timestamp":1791315378053,"version":"4.3.1"},"reference-count":33,"publisher":"Wiley","issue":"2","license":[{"start":{"date-parts":[[2024,9,12]],"date-time":"2024-09-12T00:00:00Z","timestamp":1726099200000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["The Laryngoscope"],"published-print":{"date-parts":[[2025,2]]},"abstract":"<jats:sec><jats:title>Objective<\/jats:title><jats:p>To understand post\u2010pandemic interest in plastic surgery procedures via Joinpoint analysis of Google Trends search data.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>Google Trends was used to quantify search volumes from January 2019\u2013December 2022 for select cosmetic face and body procedures in the United States. A keyword analytic tool (Keywords Everywhere) extracted absolute search volumes (average monthly searches). Joinpoint analysis assessed search trends over time reported as monthly percentage change (MPC).<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>All procedures queried, including a non\u2010cosmetic control (cataract surgery), demonstrated expected declines at the start of the COVID\u201019 pandemic. Blepharoplasty, face lift, neck lift, and Botox demonstrated statistically significant increase in search volumes that remained elevated relative to pre\u2010pandemic levels. Rhinoplasty, fillers, and abdominoplasty interest increased initially followed by return to pre\u2010pandemic levels by the end of 2022. The remainder of search terms did not show a clear temporal associated with COVID\u201019 lockdowns.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion<\/jats:title><jats:p>The \u201cZoom Boom\u201d appears to be a real phenomenon reflected by sustained increase in public interest in relation to facial plastic procedures.<\/jats:p><\/jats:sec><jats:sec><jats:title>Level of Evidence<\/jats:title><jats:p>NA <jats:italic>Laryngoscope<\/jats:italic>, 135:657\u2013664, 2025<\/jats:p><\/jats:sec>","DOI":"10.1002\/lary.31753","type":"journal-article","created":{"date-parts":[[2024,9,12]],"date-time":"2024-09-12T12:41:31Z","timestamp":1726144891000},"page":"657-664","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":6,"title":["Zoom Boom or Bust? Understanding Post\u2010Pandemic Interest in Facial Plastic Surgery via Google Trends"],"prefix":"10.1002","volume":"135","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3873-9014","authenticated-orcid":false,"given":"David","family":"Liao","sequence":"first","affiliation":[{"name":"Department of Otolaryngology\u2014Head and Neck Surgery Weill Cornell Medicine\/New York\u2010Presbyterian Hospital  New York New York U.S.A."}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0001-7172-6226","authenticated-orcid":false,"given":"Mark","family":"Lee","sequence":"additional","affiliation":[{"name":"Department of Otolaryngology\u2014Head and Neck Surgery Weill Cornell Medicine\/New York\u2010Presbyterian Hospital  New York New York U.S.A."}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3206-803X","authenticated-orcid":false,"given":"Andre","family":"Shomorony","sequence":"additional","affiliation":[{"name":"Department of Otolaryngology\u2014Head and Neck Surgery Weill Cornell Medicine\/New York\u2010Presbyterian Hospital  New York New York U.S.A."}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Rachel","family":"Weitzman","sequence":"additional","affiliation":[{"name":"Department of Otolaryngology\u2014Head and Neck Surgery Weill Cornell Medicine\/New York\u2010Presbyterian Hospital  New York New York U.S.A."}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7875-4847","authenticated-orcid":false,"given":"Anthony P.","family":"Sclafani","sequence":"additional","affiliation":[{"name":"Department of Otolaryngology\u2014Head and Neck Surgery Weill Cornell Medicine\/New York\u2010Presbyterian Hospital  New York New York U.S.A."}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2024,9,12]]},"reference":[{"key":"e_1_2_6_2_1","doi-asserted-by":"publisher","DOI":"10.1093\/asj\/sjab274"},{"key":"e_1_2_6_3_1","unstructured":"Impact of the COVID\u201019 pandemic on the hospital and outpatient clinician workforce: challenges and policy responses(Issue Brief No. HP\u20102022\u201013). Office of the Assistant Secretary for Planning and Evaluation U.S. Department of Health and Human Services. May 2022."},{"key":"e_1_2_6_4_1","unstructured":"American Academy of Facial Plastic and Reconstructive Surgery.American Academy of Facial Plastic and Reconstructive Surgery. Accessed on October 6 2023.https:\/\/www.aafprs.org\/Media\/Press_Releases\/Zoom%20Boom%20March%2030 %202021.aspx."},{"key":"e_1_2_6_5_1","unstructured":"GreenD.How remote work and social media are creating a plastic surgery boom. CNBC.2022Accessed on October 6 2023.https:\/\/www.cnbc.com\/2022\/02\/08\/plastic-surgery-is-booming-thanks-to-remote-work-and-social-media.html."},{"key":"e_1_2_6_6_1","unstructured":"MeesonS.Why plastic\u2010surgery demand is booming amid lockdown. BBC.https:\/\/www.bbc.com\/worklife\/article\/20200909-why-plastic-surgery-demand-is-booming-amid-lockdown2020Accessed on October 6 2023."},{"key":"e_1_2_6_7_1","unstructured":"American Academy of Facial Plastic and Reconstructive Surgery.American Academy of Facial Plastic and Reconstructive Surgery. Accessed on October 6 2023.https:\/\/www.aafprs.org\/Media\/Press_Releases\/2021%20Survey%20Results.aspx."},{"key":"e_1_2_6_8_1","unstructured":"Procedural Statistics.The Aesthetic Society.https:\/\/www.theaestheticsociety.org\/media\/procedural\u2010statistics."},{"key":"e_1_2_6_9_1","unstructured":"PubMed.PubMed. Accessed on October 6 2023.https:\/\/pubmed.ncbi.nlm.nih.gov\/."},{"key":"e_1_2_6_10_1","unstructured":"Google.Insights into what the world is searching for\u2014the new Google Trends. Inside Search. Accessed October 6 2023.https:\/\/search.googleblog.com\/2012\/09\/insights-into-what-world-is-searching.html."},{"key":"e_1_2_6_11_1","doi-asserted-by":"publisher","DOI":"10.1007\/s00266-017-1019-4"},{"key":"e_1_2_6_12_1","doi-asserted-by":"publisher","DOI":"10.1093\/asj\/sjab084"},{"key":"e_1_2_6_13_1","doi-asserted-by":"publisher","DOI":"10.1055\/s-0042-1757474"},{"key":"e_1_2_6_14_1","unstructured":"Google.FAQ about Google Trends data. Accessed on October 6 2023.https:\/\/support.google.com\/trends\/answer\/4365533?hl=en."},{"key":"e_1_2_6_15_1","doi-asserted-by":"publisher","DOI":"10.2196\/25357"},{"key":"e_1_2_6_16_1","doi-asserted-by":"publisher","DOI":"10.1093\/asj\/sjaa246"},{"key":"e_1_2_6_17_1","doi-asserted-by":"publisher","DOI":"10.1093\/asj\/sjz051"},{"key":"e_1_2_6_18_1","doi-asserted-by":"publisher","DOI":"10.1093\/asj\/sjz264"},{"key":"e_1_2_6_19_1","unstructured":"US Census Bureau.National Population Totals and Components of Change: 2020\u20132022.2023Census.gov. 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