{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,27]],"date-time":"2026-08-27T14:40:41Z","timestamp":1787841641934,"version":"build-2784847793"},"reference-count":25,"publisher":"Wiley","issue":"4","license":[{"start":{"date-parts":[[2026,6,30]],"date-time":"2026-06-30T00:00:00Z","timestamp":1782777600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/"},{"start":{"date-parts":[[2026,6,30]],"date-time":"2026-06-30T00:00:00Z","timestamp":1782777600000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Laryngoscope Investig Oto"],"published-print":{"date-parts":[[2026,8]]},"abstract":"<jats:title>ABSTRACT<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Objectives<\/jats:title>\n                    <jats:p>To assess the quality and engagement of allergic rhinitis\u2010related short\u2010form content on social media.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>A search across TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts was conducted for allergic rhinitis\u2010related hashtags. Posts were categorized by content category, author, and popularity. Content was analyzed with the Patient Education Materials Assessment Tool for Audiovisual Material (PEMAT\u2010AV) to assess understandability, Global Quality Scale (GQS) to measure quality, and Accuracy in Digital\u2010health Information (ANDI) to measure accuracy. Videos were independently assessed by two reviewers per platform; a third reviewer resolved discrepancies.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>\n                      Four hundred and sixty videos were analyzed. Most (69.1%) were educational and authored by medical professionals (38.5%) or lay individuals (48.9%). YouTube had the greatest proportion of medical professional content (56.7%). Instagram scored highest for PEMAT understandability (72.0%) versus YouTube (70.9%), TikTok (61.1%), and Facebook (45.9%) (\n                      <jats:italic>p<\/jats:italic>\n                      \u2009&lt;\u20090.001). YouTube scored highest for PEMAT actionability (55.6%) versus Instagram (48.2%), TikTok (45.3%), and Facebook (35.4%) (\n                      <jats:italic>p<\/jats:italic>\n                      \u2009&lt;\u20090.001). YouTube had the highest average GQS (3.12) compared with Instagram (2.70), TikTok (2.21), and Facebook (2.09) (\n                      <jats:italic>p<\/jats:italic>\n                      \u2009&lt;\u20090.001). YouTube also had the highest average ANDI score (2.80) compared with Facebook (2.19), TikTok (1.91), and Instagram (1.68) (\n                      <jats:italic>p<\/jats:italic>\n                      \u2009\u2264\u20090.026). On multivariable analysis, medical professionals were associated with greater GQS, ANDI, PEMAT understandability, and PEMAT actionability scores (all\n                      <jats:italic>p<\/jats:italic>\n                      \u2009&lt;\u20090.001).\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions<\/jats:title>\n                    <jats:p>Among the platforms studied, Instagram and YouTube content just barely met the PEMAT understandability threshold (\u2265\u200970%). However, none of the platforms on average contained adequately actionable or completely accurate content. YouTube Shorts host the greatest proportion of medical professional content and the highest\u2010quality content relative to other platforms.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Level of Evidence<\/jats:title>\n                    <jats:p>4.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1002\/lio2.70490","type":"journal-article","created":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T02:29:16Z","timestamp":1782872956000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Quality of Allergic Rhinitis Content Across Social Media Platforms"],"prefix":"10.1002","volume":"11","author":[{"ORCID":"https:\/\/orcid.org\/0009-0000-9731-9429","authenticated-orcid":false,"given":"Emily","family":"Kwon","sequence":"first","affiliation":[{"name":"Department of Otolaryngology\u2014Head and Neck Surgery Rutgers New Jersey Medical School  Newark New 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Jersey USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0149-4220","authenticated-orcid":false,"given":"Brandon","family":"Gold","sequence":"additional","affiliation":[{"name":"Department of Otolaryngology\u2014Head and Neck Surgery Rutgers New Jersey Medical School  Newark New Jersey USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9700-0132","authenticated-orcid":false,"given":"Rachel","family":"Kaye","sequence":"additional","affiliation":[{"name":"Department of Otolaryngology\u2014Head and Neck Surgery Rutgers New Jersey Medical School  Newark New Jersey USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7063-9692","authenticated-orcid":false,"given":"Wayne D.","family":"Hsueh","sequence":"additional","affiliation":[{"name":"Department of Otolaryngology\u2014Head and Neck Surgery Rutgers New Jersey Medical School  Newark New Jersey 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