{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,4]],"date-time":"2026-08-04T09:48:35Z","timestamp":1785836915559,"version":"3.56.0"},"reference-count":13,"publisher":"Wiley","license":[{"start":{"date-parts":[[2026,8,4]],"date-time":"2026-08-04T00:00:00Z","timestamp":1785801600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"},{"start":{"date-parts":[[2026,8,4]],"date-time":"2026-08-04T00:00:00Z","timestamp":1785801600000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"content-domain":{"domain":["aao-hnsfjournals.onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Otolaryngol.--head neck surg."],"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Objective<\/jats:title>\n                    <jats:p>To evaluate the accuracy, quality, and potential harm or benefit of TikTok videos related to ankyloglossia and to assess how uploader type influences informational reliability and educational value.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>A cross\u2010sectional analysis of TikTok videos was conducted using 4 search terms related to ankyloglossia. Videos posted between January 2021 and August 2024 were screened, yielding 66 eligible videos. Videos were categorized by uploader type (medical provider, influencer, layperson) and content type. Three independent reviewers assessed factual accuracy based on AAO\u2010HNSF Clinical Consensus Statements, classified videos using a harm\u2013benefit scale, and evaluated quality using the PEMAT\u2010AV and Global Quality Scale (GQS).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>\n                      Of 66 videos, 78.8% were educational, but only 63.5% were factual. Medical providers produced significantly more factual content than influencers and laypersons (85% vs 50%,\n                      <jats:italic>P<\/jats:italic>\n                      \u2009=\u2009.045). Medical provider videos demonstrated the highest harm\u2013benefit scores (\n                      <jats:italic>P<\/jats:italic>\n                      \u2009=\u2009.025) and the highest PEMAT\u2010AV and GQS averages, though quality score differences were not statistically significant. Influencer\u2010generated content achieved higher view counts despite lower accuracy. Views and shares did not correlate with quality or accuracy metrics. Lifestyle and medical advice videos were significantly associated with more negative harm\u2013benefit scores.\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Discussion<\/jats:title>\n                    <jats:p>Although TikTok videos on ankyloglossia reach large audiences, misinformation remains prevalent, particularly among non\u2010medical uploaders. Popularity metrics were poor indicators of educational quality, while videos aligned with the clinical consensus statement demonstrated higher clarity and benefit.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Implications for Practice<\/jats:title>\n                    <jats:p>Medical professionals should play a proactive role in creating accurate, accessible social media content to counter misinformation and guide patient understanding of ankyloglossia. However, given that engagement metrics do not favor accuracy, broader platform\u2010level strategies and collaborations may be necessary to meaningfully counter health misinformation on social media.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1002\/ohn.70371","type":"journal-article","created":{"date-parts":[[2026,8,4]],"date-time":"2026-08-04T09:40:04Z","timestamp":1785836404000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["A Social Media Quality Review of Popular Ankyloglossia Videos on TikTok"],"prefix":"10.1002","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5360-5818","authenticated-orcid":false,"given":"Rohan","family":"Bellary","sequence":"first","affiliation":[{"name":"Otolaryngology University of Louisville School of Medicine Louisville Kentucky USA"},{"name":"Snot Force Alliance, Inc. Louisville Kentucky USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Niraj","family":"Rama","sequence":"additional","affiliation":[{"name":"Otolaryngology University of Louisville School of Medicine Louisville Kentucky USA"},{"name":"Snot Force Alliance, Inc. Louisville Kentucky USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0006-5941-9764","authenticated-orcid":false,"given":"Jennifer","family":"Kreinik","sequence":"additional","affiliation":[{"name":"Otolaryngology University of Louisville School of Medicine Louisville Kentucky USA"},{"name":"Snot Force Alliance, Inc. Louisville Kentucky USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0002-8471-2445","authenticated-orcid":false,"given":"Michael","family":"DeMarcantonio","sequence":"additional","affiliation":[{"name":"Otolaryngology University of Cincinnati College of Medicine Cincinnati Ohio USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0686-6924","authenticated-orcid":false,"given":"Christopher","family":"Roxbury","sequence":"additional","affiliation":[{"name":"Snot Force Alliance, Inc. Louisville Kentucky USA"},{"name":"Otolaryngology Cleveland Clinic Foundation Cleveland Ohio USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2020-6386","authenticated-orcid":false,"given":"Thomas","family":"Higgins","sequence":"additional","affiliation":[{"name":"Otolaryngology University of Louisville School of Medicine Louisville Kentucky USA"},{"name":"Snot Force Alliance, Inc. Louisville Kentucky USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8993-6355","authenticated-orcid":false,"given":"Arthur","family":"Wu","sequence":"additional","affiliation":[{"name":"Snot Force Alliance, Inc. Louisville Kentucky USA"},{"name":"Otolaryngology Cedars\u2010Sinai Medical Center Los Angeles California USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2315-9930","authenticated-orcid":false,"given":"Dennis","family":"Tang","sequence":"additional","affiliation":[{"name":"Snot Force Alliance, Inc. Louisville Kentucky USA"},{"name":"Otolaryngology Cedars\u2010Sinai Medical Center Los Angeles California USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2026,8,4]]},"reference":[{"key":"e_1_2_7_2_1","doi-asserted-by":"publisher","DOI":"10.1002\/lary.31617"},{"key":"e_1_2_7_3_1","doi-asserted-by":"publisher","DOI":"10.1002\/ohn.688"},{"key":"e_1_2_7_4_1","doi-asserted-by":"publisher","DOI":"10.1007\/s00405-023-08303-3"},{"key":"e_1_2_7_5_1","doi-asserted-by":"publisher","DOI":"10.2196\/54663"},{"key":"e_1_2_7_6_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.pecinn.2024.100332"},{"key":"e_1_2_7_7_1","first-page":"1","article-title":"Evaluation of accuracy and engagement of otolaryngology educational videos on Instagram","volume":"0145","author":"Anwaegbu OS","year":"2024","journal-title":"Ear Nose Throat J"},{"key":"e_1_2_7_8_1","unstructured":"FrancisDO ChinnaduraiS MoradA et al. Treatments for Ankyloglossia and Ankyloglossia with concomitant lip\u2010tie. 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