{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,14]],"date-time":"2026-07-14T17:26:38Z","timestamp":1784049998208,"version":"3.55.0"},"reference-count":29,"publisher":"Wiley","issue":"3","license":[{"start":{"date-parts":[[2020,5,2]],"date-time":"2020-05-02T00:00:00Z","timestamp":1588377600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Paediatric and Neonatal Pain"],"published-print":{"date-parts":[[2020,9]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>The Be Sweet to Babies video demonstrates the analgesic effects of breastfeeding, skin\u2010to\u2010skin care, and sweet\u2010tasting solutions as interventions to reduce pain during blood sampling in newborns. Although effective and safe, these strategies are implemented inconsistently in clinical settings. Given the increasing popularity of social media, there is a potential to\u00a0disseminate and promote health information through it. The study aim was to\u00a0 evaluate the use of Facebook as a means of disseminating the Be Sweet to Babies video in Portuguese, and to evaluate respondents\u2019 prior knowledge, previous use of the three pain management strategies and intent to use the strategies in the future. We conducted a cross\u2010sectional study, using the \u201cvirtual snowball\u201d sampling method. A Facebook webpage was created, in which the video was posted along with a brief survey. Data analyzed included number of views and visits to the page, number of views of the video, likes, dislikes, and survey responses. One year after posting, the page had 70\u00a0753 views and 2199 accesses; there were 1553 \u201clikes\u201d, no dislikes, and 43 positive comments. The survey was completed by 930 respondents (42% response rate based on the page access). Over two thirds of the respondents had previous knowledge about breastfeeding, skin\u2010to\u2010skin care, and sweet solutions for pain relief. After watching the video, 87% of the respondents intended to use breastfeeding or skin\u2010to\u2010skin care in the future, and 71% intended to use sweet solutions. Almost all viewers rated the video as very useful (n\u00a0=\u00a0917, 99%), easy to understand (n\u00a0=\u00a0926, 99%), and easy to apply in real\u2010life situations (n\u00a0=\u00a0903, 97%). Using Facebook to deliver and evaluate an intervention is feasible, rapid in obtaining responses, low cost, and it is promising for data collection and knowledge dissemination. Further studies are warranted to evaluate the actual impact of the use of social media in practice change.<\/jats:p>","DOI":"10.1002\/pne2.12022","type":"journal-article","created":{"date-parts":[[2020,5,2]],"date-time":"2020-05-02T12:18:46Z","timestamp":1588421926000},"page":"93-100","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":13,"title":["\u201cBe sweet to babies\u201d: Use of Facebook as a method of knowledge dissemination and data collection in the reduction of neonatal pain"],"prefix":"10.1002","volume":"2","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8393-4711","authenticated-orcid":false,"given":"Ana Claudia G.","family":"Vieira","sequence":"first","affiliation":[{"name":"School of Nursing Universidade Federal de Pelotas Pelotas Brazil"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1470-1321","authenticated-orcid":false,"given":"Mariana","family":"Bueno","sequence":"additional","affiliation":[{"name":"The Hospital for Sick Children Toronto ON Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7549-7742","authenticated-orcid":false,"given":"Denise","family":"Harrison","sequence":"additional","affiliation":[{"name":"Faculty of Medicine, Dentistry and Health Sciences School of Health Sciences Department of Nursing University of Melbourne Melbourne Vic. 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