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The language used ranged from general to personal, with 25% of statements mentioning no patients (e.g., \u2018the tumor will usually come back\u2019), 13% mentioning patients other than the current patient (e.g., \u2018some patients with tumor response will be around for 2\u20135 years\u2019), 11% mentioning the current patient in the context of others (e.g., \u2018on average, people like you live a couple of years\u2019), and 51% directly focusing on the patient (e.g., \u2018this thing's going to kill you eventually\u2019). More statements pertained to treatment\u2010related prognosis than to disease\u2010related prognosis (67 versus 33%). While 31% of statements focused on negative outcomes (loss framing), the remainder either focused on positive outcomes (gain framing) or discussed a combination of positive and negative outcomes (mixed framing). When discussions focused on negative outcomes, general and indirect language was commonly used, perhaps to buffer the patient from news of the poor prognosis. Copyright \u00a9 2007 John Wiley &amp; Sons, Ltd.<\/jats:p>","DOI":"10.1002\/pon.1223","type":"journal-article","created":{"date-parts":[[2007,6,18]],"date-time":"2007-06-18T10:16:24Z","timestamp":1182161784000},"page":"219-225","source":"Crossref","is-referenced-by-count":30,"title":["\u2018It's going to shorten your life\u2019: framing of oncologist\u2013patient communication about prognosis"],"prefix":"10.1002","volume":"17","author":[{"given":"Keri L.","family":"Rodriguez","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Frank J.","family":"Gambino","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Phyllis N.","family":"Butow","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Rebecca G.","family":"Hagerty","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Robert M.","family":"Arnold","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2007,6,18]]},"reference":[{"key":"e_1_2_1_2_2","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1097-0142(19960615)77:12<2630::AID-CNCR29>3.0.CO;2-S"},{"key":"e_1_2_1_3_2","doi-asserted-by":"publisher","DOI":"10.1093\/annonc\/mdi211"},{"key":"e_1_2_1_4_2","doi-asserted-by":"publisher","DOI":"10.1001\/jama.290.1.98"},{"key":"e_1_2_1_5_2","doi-asserted-by":"publisher","DOI":"10.5694\/j.1326-5377.1992.tb137405.x"},{"key":"e_1_2_1_6_2","doi-asserted-by":"publisher","DOI":"10.3109\/07357909309020261"},{"key":"e_1_2_1_7_2","doi-asserted-by":"publisher","DOI":"10.1023\/A:1008284006045"},{"key":"e_1_2_1_8_2","doi-asserted-by":"publisher","DOI":"10.1007\/s005200100290"},{"key":"e_1_2_1_9_2","doi-asserted-by":"publisher","DOI":"10.1200\/JCO.2005.11.138"},{"key":"e_1_2_1_10_2","volume-title":"The Art of Framing","author":"Fairhurst G","year":"1996"},{"key":"e_1_2_1_11_2","volume-title":"Frame Analysis: An Essay on the Organization of Experience","author":"Goffman E","year":"1974"},{"key":"e_1_2_1_12_2","doi-asserted-by":"publisher","DOI":"10.1054\/bjoc.2001.2073"},{"key":"e_1_2_1_13_2","volume-title":"Doing Grounded Theory. 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