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The slow oxygen evolution reaction hinders conventional water electrolysis, resulting in high energy consumption. Combining the processes of hydrogen evolution reaction (HER) and alcohol oxidation reaction (AOR) provides an effective approach that involves substituting the oxygen evolution reaction with more energetically favorable organic oxidation reaction, which can achieve lower cell voltages and simultaneous production of value\u2010added chemicals. Recent advances in electrocatalyst design including nanostructured, bimetallic, and atomically dispersed systems have significantly enhanced catalytic performance through optimized adsorption energetics and improved charge transfer kinetics. Rational control over composition, morphology, and electronic structure is vital for enhanced activity, selectivity, and long\u2010term durability. In addition, in situ characterization techniques provide vital insights into catalyst reconstruction and active phase evolution under working conditions. This review outlines the recent progress in the rational design of electrocatalysts for HER\u2013AOR systems, highlighting the role of in situ studies in elucidating structure\u2013activity relationships and providing insight into their potential applications in efficient hydrogen production and organic transformations with reduced energy consumption<\/jats:p>","DOI":"10.1002\/smtd.70785","type":"journal-article","created":{"date-parts":[[2026,6,18]],"date-time":"2026-06-18T06:17:18Z","timestamp":1781763438000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Rational Electrocatalyst Design for Coupled Hydrogen Evolution and Alcohol Oxidation with In Situ Perspective"],"prefix":"10.1002","volume":"10","author":[{"given":"Neshanth","family":"Vadivel","sequence":"first","affiliation":[{"name":"Department of Chemistry School of Advanced Sciences Vellore Institute of Technology  Vellore Tamil Nadu 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