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Unfortunately, many firms instead implement waste management purely to enhance a corporate image. This article both outlines a framework to guide companies on their journey from a linear consumption pattern to a holistic, circular approach and illustrates that waste management practices can be cost\u2010saving and revenue\u2010generating opportunities. Collectively defined as circular economy initiatives, these opportunities create new value streams from materials previously discarded. Circular economy principles extend beyond traditional waste management enhancement practices. These principles emphasize improved design and production practices to eliminate the traditional concept of waste and repurposing resources from products at the end of their life cycle back as raw material inputs to create new products. Though there are surface challenges to adopting circular economy principles, this article presents a framework for all companies to start on a path to maximizing the value of corporate waste streams.<\/jats:p>","DOI":"10.1002\/tie.21968","type":"journal-article","created":{"date-parts":[[2018,2,9]],"date-time":"2018-02-09T02:16:37Z","timestamp":1518142597000},"page":"757-764","source":"Crossref","is-referenced-by-count":132,"title":["Maximizing the value of waste: From waste management to the circular economy"],"prefix":"10.1002","volume":"60","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5428-6513","authenticated-orcid":false,"given":"Omar","family":"Romero\u2010Hern\u00e1ndez","sequence":"first","affiliation":[{"name":"Hult International Business School, Cambridge, Massachusetts University of California  Berkeley California"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sergio","family":"Romero","sequence":"additional","affiliation":[{"name":"Instituto Tecnol\u00f3gico Aut\u00f3nomo de M\u00e9xico (ITAM)  Mexico City Mexico"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2018,2,8]]},"reference":[{"key":"e_1_2_8_2_1","first-page":"1","article-title":"Adopting a circular business model improves market equity value","author":"Aboulamer A.","year":"2017","journal-title":"Thunderbird International Business Review"},{"key":"e_1_2_8_3_1","unstructured":"Cecil L. 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