{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,26]],"date-time":"2025-06-26T04:08:51Z","timestamp":1750910931385,"version":"3.41.0"},"edition-number":"1","reference-count":24,"publisher":"Wiley","isbn-type":[{"type":"print","value":"9781405124331"},{"type":"electronic","value":"9781405165518"}],"license":[{"start":{"date-parts":[[2017,9,22]],"date-time":"2017-09-22T00:00:00Z","timestamp":1506038400000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"abstract":"<jats:p>The starting premise of visual sociology is that what we see and how we record, interpret, and react to what we see in the social world are no less important than what we say and how we record, interpret, and react to what we say about the social reality. One of the grounding ideas of visual sociology is that \u201cvalid scientific insight in society can be acquired by observing, analyzing and theorizing its visual manifestations: behavior of people and material products of culture.\u201d Visual sociology aims to normalize the use of visual imagery as a valid and relevant type of data for sociological research. Visual sociology allows for using mixed methods, where quantitative and qualitative ones show different aspects of the studied phenomenon. Some recent studies on modern media, such as YouTube, demonstrate that both quantitative and qualitative methods can be combined. One of the important postulates in sociological analyses is consideration of image as data, and not as an illustration or embellishment of a sociological argument. A single image, a sequence of images, and even a repository of images cannot serve as visual sociology arguments in themselves without their being analyzed with the use of sociological theory (thereby also developing the theoretical tool). Visual sociological analysis can be also presented with no images at all. Radically speaking, visual sociology can even analyze non\u2010visual data, for example, when interviewing people on how they create, interpret, and circulate images. In this case visual sociologists analyze data related to the social world around images and not specific images themselves.<\/jats:p>","DOI":"10.1002\/9781405165518.wbeosv025","type":"other","created":{"date-parts":[[2017,9,14]],"date-time":"2017-09-14T18:01:35Z","timestamp":1505412095000},"page":"1-4","source":"Crossref","is-referenced-by-count":1,"title":["Visual Sociology"],"prefix":"10.1002","author":[{"given":"Dennis","family":"Zuev","sequence":"first","affiliation":[]},{"given":"Regev","family":"Nathansohn","sequence":"additional","affiliation":[]}],"member":"311","published-online":{"date-parts":[[2017,9,22]]},"reference":[{"key":"e_1_2_6_1_2_1","doi-asserted-by":"publisher","DOI":"10.1177\/0725513610381369"},{"volume-title":"Sociology of the Visual Sphere","year":"2012","author":"Anzoise V.","key":"e_1_2_6_1_3_1"},{"volume-title":"The Balinese Character: A Photographic Analysis","year":"1942","author":"Bateson G.","key":"e_1_2_6_1_4_1"},{"key":"e_1_2_6_1_5_1","doi-asserted-by":"publisher","DOI":"10.1525\/var.1974.1.1.3"},{"volume-title":"Photography: A Middle\u2010Brow Art","year":"1990","author":"Bourdieu P.","key":"e_1_2_6_1_6_1"},{"key":"e_1_2_6_1_7_1","doi-asserted-by":"publisher","DOI":"10.1515\/9781400851744"},{"key":"e_1_2_6_1_8_1","doi-asserted-by":"publisher","DOI":"10.1057\/9780230119833_4"},{"key":"e_1_2_6_1_9_1","doi-asserted-by":"publisher","DOI":"10.4135\/9781849209854"},{"volume-title":"Gender Advertisements","year":"1987","author":"Goffman E.","key":"e_1_2_6_1_10_1"},{"key":"e_1_2_6_1_11_1","unstructured":"Habeck J.O.(2008)Conditions and limitations of lifestyle plurality in Siberia: a research programme. MPI Working Papers No.104."},{"key":"e_1_2_6_1_12_1","doi-asserted-by":"publisher","DOI":"10.1080\/14725860220137345"},{"key":"e_1_2_6_1_13_1","doi-asserted-by":"publisher","DOI":"10.5771\/9780759121157"},{"volume-title":"Sociology of the Visual Sphere","year":"2012","author":"Nathansohn R.","key":"e_1_2_6_1_14_1"},{"key":"e_1_2_6_1_15_1","doi-asserted-by":"publisher","DOI":"10.1177\/0049124110366233"},{"key":"e_1_2_6_1_16_1","unstructured":"Max Planck Institute for Social Anthropology(2008\u20132012). Conditions and limitations of lifestyle plurality in Siberia (2008\u20132012). 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Robison J.andProsser J.(2012) Ethical regulation and visual methods: making visual research impossible or developing good practice?Sociological Research Online 17 (1). 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