{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,8]],"date-time":"2026-03-08T20:01:39Z","timestamp":1773000099453,"version":"3.50.1"},"reference-count":51,"publisher":"Wiley","license":[{"start":{"date-parts":[[2026,2,25]],"date-time":"2026-02-25T00:00:00Z","timestamp":1771977600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2026,2,25]],"date-time":"2026-02-25T00:00:00Z","timestamp":1771977600000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Agribusiness"],"abstract":"<jats:title>ABSTRACT<\/jats:title>\n                  <jats:p>Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi\u2010method approach that integrates Structural Equation Modeling (PLS\u2010SEM), Necessary Condition Analysis (NCA), and fuzzy\u2010set Qualitative Comparative Analysis (fsQCA), the research explores linear, non\u2010linear, and configurational relationships. Results show that market orientation, marketing, and social capabilities show significant linear relationships, while relational capabilities exhibit an inverted U\u2010shaped relationship. NCA identifies marketing and relational capabilities as necessary conditions within the SEM framework; however, none meet the strict necessity thresholds under fsQCA. Configurational analysis reveals multiple successful capability combinations, supporting the concept of equifinality. These findings contribute to innovation theory by integrating variance\u2010 and set\u2010theoretical approaches, offering a nuanced view of capability orchestration. Practical implications include guidance for managers on capability development and for policymakers aiming to strengthen innovation ecosystems in agribusiness.<\/jats:p>","DOI":"10.1002\/agr.70078","type":"journal-article","created":{"date-parts":[[2026,3,8]],"date-time":"2026-03-08T09:51:56Z","timestamp":1772963516000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Mapping the Innovation DNA of Agribusiness Firms: A Multi\u2010Method Analysis of Strategic Capabilities and Performance"],"prefix":"10.1002","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6590-7944","authenticated-orcid":false,"given":"Beatriz","family":"Corchuelo Mart\u00ednez\u2010Az\u00faa","sequence":"first","affiliation":[{"name":"Universidad de Extremadura Badajoz Spain"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4074-1586","authenticated-orcid":false,"given":"Alvaro","family":"Dias","sequence":"additional","affiliation":[{"name":"ISCTE\u2010IUL and BRU\u2010Business Research Unit, Avenida das Forcas Armadas Lisbon Portugal"}]}],"member":"311","published-online":{"date-parts":[[2026,2,25]]},"reference":[{"key":"e_1_2_9_2_1","doi-asserted-by":"publisher","DOI":"10.1186\/s13731-024-00381-9"},{"key":"e_1_2_9_3_1","doi-asserted-by":"publisher","DOI":"10.1080\/23311975.2024.2396528"},{"key":"e_1_2_9_4_1","doi-asserted-by":"publisher","DOI":"10.1093\/erae\/jbae027"},{"key":"e_1_2_9_5_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11123-024-00727-1"},{"key":"e_1_2_9_6_1","doi-asserted-by":"publisher","DOI":"10.1108\/ecam-07-2023-0738"},{"key":"e_1_2_9_7_1","volume-title":"Open Innovation: The New Imperative for Creating and Profiting from Technology","author":"Chesbrough H. W.","year":"2003"},{"key":"e_1_2_9_8_1","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1097-0266(199603)17:3<197::AID-SMJ804>3.0.CO;2-U"},{"key":"e_1_2_9_9_1","doi-asserted-by":"publisher","DOI":"10.12706\/itea.2017.011"},{"key":"e_1_2_9_10_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11846-024-00732-6"},{"key":"e_1_2_9_11_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijis.2025.07.007"},{"key":"e_1_2_9_12_1","doi-asserted-by":"publisher","DOI":"10.1108\/IJIS-03-2024-0075"},{"key":"e_1_2_9_13_1","doi-asserted-by":"publisher","DOI":"10.3390\/joitmc8030134"},{"key":"e_1_2_9_14_1","doi-asserted-by":"publisher","DOI":"10.1080\/23311886.2024.2318880"},{"key":"e_1_2_9_15_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2015.10.134"},{"key":"e_1_2_9_16_1","doi-asserted-by":"publisher","DOI":"10.2307\/259056"},{"key":"e_1_2_9_17_1","doi-asserted-by":"publisher","DOI":"10.1186\/s40100-024-00334-6"},{"key":"e_1_2_9_18_1","doi-asserted-by":"publisher","DOI":"10.1093\/erae\/jbad021"},{"key":"e_1_2_9_19_1","doi-asserted-by":"publisher","DOI":"10.5465\/amj.2011.60263120"},{"key":"e_1_2_9_20_1","doi-asserted-by":"publisher","DOI":"10.1080\/08985626.2013.798353"},{"key":"e_1_2_9_21_1","doi-asserted-by":"publisher","DOI":"10.1515\/9781400888115"},{"key":"e_1_2_9_22_1","volume-title":"A Primer on Partial Least Squares Structural Equation Modeling (PLS\u2010SEM)","author":"Hair J. F.","year":"2017"},{"key":"e_1_2_9_23_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11846-025-00919-5"},{"key":"e_1_2_9_24_1","doi-asserted-by":"publisher","DOI":"10.1002\/smj.332"},{"key":"e_1_2_9_25_1","doi-asserted-by":"publisher","DOI":"10.1111\/1477-9552.70019"},{"key":"e_1_2_9_26_1","doi-asserted-by":"crossref","unstructured":"Hu Y. andJ.Wu2024. \u201cThe Impact of Relational Governance in Innovation Network on Innovation Performance: The Mediating Role of Knowledge Flows.\u201d Proceedings of the 5th International Conference on Economic Management and Model Engineering (ICEMME 2023).https:\/\/doi.org\/10.4108\/eai.17-11-2023.2342683.","DOI":"10.4108\/eai.17-11-2023.2342683"},{"key":"e_1_2_9_27_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10098-021-02152-6"},{"key":"e_1_2_9_28_1","doi-asserted-by":"publisher","DOI":"10.1002\/smj.507"},{"key":"e_1_2_9_29_1","doi-asserted-by":"publisher","DOI":"10.1108\/RAUSP-02-2021-0019"},{"key":"e_1_2_9_30_1","doi-asserted-by":"publisher","DOI":"10.1002\/smj.764"},{"key":"e_1_2_9_31_1","doi-asserted-by":"publisher","DOI":"10.1108\/EJIM-02-2024-0227"},{"key":"e_1_2_9_32_1","doi-asserted-by":"publisher","DOI":"10.2307\/259373"},{"key":"e_1_2_9_33_1","doi-asserted-by":"publisher","DOI":"10.2307\/1251757"},{"key":"e_1_2_9_34_1","doi-asserted-by":"publisher","DOI":"10.1109\/TEM.2023.3281722"},{"key":"e_1_2_9_35_1","doi-asserted-by":"publisher","DOI":"10.7208\/chicago\/9780226702797.001.0001"},{"key":"e_1_2_9_36_1","unstructured":"Ringle C. M. S.Wende andJ. M.Becker2022. SmartPLS 4. Oststeinbek: SmartPLS GmbH.http:\/\/www.smartpls.com."},{"key":"e_1_2_9_37_1","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9781139004244"},{"key":"e_1_2_9_38_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijresmar.2015.03.005"},{"key":"e_1_2_9_39_1","doi-asserted-by":"publisher","DOI":"10.1002\/agr.21814"},{"key":"e_1_2_9_40_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11846-024-00775-9"},{"key":"e_1_2_9_41_1","doi-asserted-by":"publisher","DOI":"10.46656\/access.2024.5.3(6)"},{"key":"e_1_2_9_42_1","doi-asserted-by":"publisher","DOI":"10.1002\/smj.640"},{"key":"e_1_2_9_43_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.respol.2017.01.007"},{"key":"e_1_2_9_44_1","doi-asserted-by":"publisher","DOI":"10.2307\/41165852"},{"key":"e_1_2_9_45_1","doi-asserted-by":"publisher","DOI":"10.4324\/9780429494338-13"},{"issue":"3","key":"e_1_2_9_46_1","first-page":"402","article-title":"Adoption of Digital Marketing in Agribusiness: A Conceptual Study","volume":"25","author":"Vasumathi P.","year":"2020","journal-title":"Academy of Marketing Studies Journal"},{"key":"e_1_2_9_47_1","doi-asserted-by":"publisher","DOI":"10.18280\/ijsdp.180228"},{"key":"e_1_2_9_48_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10961-024-10105-6"},{"key":"e_1_2_9_49_1","doi-asserted-by":"publisher","DOI":"10.1057\/abm.2015.17"},{"key":"e_1_2_9_50_1","doi-asserted-by":"publisher","DOI":"10.1080\/09537325.2016.1194972"},{"key":"e_1_2_9_51_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.69.2.42.60756"},{"key":"e_1_2_9_52_1","doi-asserted-by":"publisher","DOI":"10.1017\/jmo.2017.20"}],"container-title":["Agribusiness"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/agr.70078","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/full-xml\/10.1002\/agr.70078","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/agr.70078","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,3,8]],"date-time":"2026-03-08T17:30:56Z","timestamp":1772991056000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1002\/agr.70078"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,2,25]]},"references-count":51,"alternative-id":["10.1002\/agr.70078"],"URL":"https:\/\/doi.org\/10.1002\/agr.70078","archive":["Portico"],"relation":{},"ISSN":["0742-4477","1520-6297"],"issn-type":[{"value":"0742-4477","type":"print"},{"value":"1520-6297","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,2,25]]},"assertion":[{"value":"2025-09-18","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2026-02-16","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2026-02-25","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}],"article-number":"agr.70078"}}