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The current research investigates the presence of socioeconomic status (SES) differences in boycotting participation and explores the psychological processes underlying potential discrepancies. Results from four studies, including cross\u2010national surveys, experiments, and lab\u2010in\u2010the\u2010field evidence, show that low\u2010SES consumers display a lower likelihood of boycotting companies than their high\u2010SES peers. The phenomenon emerges across different measures, including self\u2010reported intentions, past actions, and actual behaviors. This reduced inclination to boycott among the socioeconomically disadvantaged is driven by their reduced sense of control, which induces lower beliefs that consumption can be used as an effective instrument to enact change. These findings offer important contributions to the study of boycotting practices and shed new light on the complex relationship between socioeconomic conditions and consumer behavior.<\/jats:p>","DOI":"10.1002\/jcpy.70021","type":"journal-article","created":{"date-parts":[[2026,3,14]],"date-time":"2026-03-14T03:10:11Z","timestamp":1773457811000},"page":"261-269","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Stratified consumer activism: How socioeconomic status shapes boycott participation"],"prefix":"10.1002","volume":"36","author":[{"ORCID":"https:\/\/orcid.org\/0009-0008-3806-1876","authenticated-orcid":false,"given":"Yan","family":"Vieites","sequence":"first","affiliation":[{"name":"Brazilian School of Public and Business Administration Funda\u00e7\u00e3o Getulio Vargas (FGV\u2010EBAPE)  Rio de Janeiro RJ Brazil"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1318-9290","authenticated-orcid":false,"given":"Daniel","family":"Fernandes","sequence":"additional","affiliation":[{"name":"Catolica\u2010Lisbon School of Business and Economics Catholic University of Portugal  Lisboa Portugal"}]},{"given":"Debora V.","family":"Thompson","sequence":"additional","affiliation":[{"name":"McDonough School of Business Georgetown University  Washington DC USA"}]}],"member":"311","published-online":{"date-parts":[[2026,3,13]]},"reference":[{"key":"e_1_2_9_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"e_1_2_9_3_1","doi-asserted-by":"publisher","DOI":"10.1177\/0956797611434537"},{"key":"e_1_2_9_4_1","doi-asserted-by":"publisher","DOI":"10.1177\/00222429241296048"},{"key":"e_1_2_9_5_1","doi-asserted-by":"publisher","DOI":"10.1080\/01402382.2014.929341"},{"key":"e_1_2_9_6_1","doi-asserted-by":"publisher","DOI":"10.1037\/0033-295X.84.2.191"},{"key":"e_1_2_9_7_1","doi-asserted-by":"publisher","DOI":"10.2307\/2082425"},{"key":"e_1_2_9_8_1","doi-asserted-by":"publisher","DOI":"10.1002\/jcpy.1406"},{"key":"e_1_2_9_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jcps.2016.08.004"},{"key":"e_1_2_9_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.copsyc.2017.08.031"},{"key":"e_1_2_9_11_1","doi-asserted-by":"publisher","DOI":"10.1093\/oso\/9780198733607.001.0001"},{"key":"e_1_2_9_12_1","unstructured":"Deloitte. 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