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By trying to further develop this concept, this paper clarifies some of the subtle and more direct ways through which the poor could be marginalised in the market system. A brief review of the business and economics literature suggests that there are different possible causes behind various forms of the poverty penalty, and hence distinct ways to address them, depending on its form, the nature of the market under analysis, the specific country context, the characteristics of the poor themselves and the prevalence of market failures among other factors. Copyright \u00a9 2008 John Wiley &amp; Sons, Ltd.<\/jats:p>","DOI":"10.1002\/jid.1504","type":"journal-article","created":{"date-parts":[[2008,10,6]],"date-time":"2008-10-06T09:26:12Z","timestamp":1223285172000},"page":"1-28","source":"Crossref","is-referenced-by-count":84,"title":["Why do the poor pay more? 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