{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,17]],"date-time":"2026-03-17T05:31:44Z","timestamp":1773725504085,"version":"3.50.1"},"reference-count":73,"publisher":"Wiley","issue":"2","license":[{"start":{"date-parts":[[2026,3,16]],"date-time":"2026-03-16T00:00:00Z","timestamp":1773619200000},"content-version":"vor","delay-in-days":15,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2026,3,1]],"date-time":"2026-03-01T00:00:00Z","timestamp":1772323200000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Journal of Tourism Research"],"published-print":{"date-parts":[[2026,3]]},"abstract":"<jats:title>ABSTRACT<\/jats:title>\n                  <jats:p>Artificial intelligence (AI) is reshaping how festival\u2010goers interact and share experiences. This study investigates how perceptions of AI technologies (informativeness, accessibility, interactivity, personalization, and security) affect electronic word\u2010of\u2010mouth (eWOM) at music festivals and whether eWOM mediates the link between perceived AI experiences and tourists' well\u2010being. Survey data from 400 attendees at Portuguese festivals were analyzed using multiple linear regressions. Interactivity and informativeness significantly increased eWOM, whereas accessibility, personalization, and security did not. eWOM also acted as an information\u2010diffusion mechanism that fosters memorable experiences and mediated the relationship between perceived AI technology and well\u2010being. These findings underscore the centrality of interactive and informative AI touchpoints in stimulating eWOM and shaping reputation and visitor perceptions. By combining AI\u2010enabled features with strategies that encourage eWOM, festival organizers can enhance memorable experiences and support tourists' well\u2010being.<\/jats:p>","DOI":"10.1002\/jtr.70262","type":"journal-article","created":{"date-parts":[[2026,3,17]],"date-time":"2026-03-17T03:50:36Z","timestamp":1773719436000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["When\n                    <scp>AI<\/scp>\n                    Meets Festivals: How\n                    <scp>eWOM<\/scp>\n                    Mediates the Route to Memorable Experiences and Well\u2010Being"],"prefix":"10.1002","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2968-4026","authenticated-orcid":false,"given":"Jo\u00e3o M.","family":"Lopes","sequence":"first","affiliation":[{"name":"Intrepid Lab, ECEO Lus\u00f3fona University  Porto Portugal"},{"name":"NECE\u2010UBI \u2013 Research Unit in Business Sciences University of Beira Interior  Covilh\u00e3 Portugal"},{"name":"CETRAD, Centre for Transdisciplinary Studies for Development UTAD  Vila Real Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0571-5457","authenticated-orcid":false,"given":"Filipe","family":"Silva","sequence":"additional","affiliation":[{"name":"Instituto Superior Miguel Torga  Coimbra Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2510-2348","authenticated-orcid":false,"given":"Ilda","family":"Massano\u2010Cardoso","sequence":"additional","affiliation":[{"name":"Instituto Superior Miguel Torga  Coimbra Portugal"},{"name":"Faculty of Medicine University of Coimbra  Coimbra Portugal"},{"name":"CEISUC, CiBB \u2010 Centre for Health Studies and Research of the University of Coimbra, Centre for Innovative Biomedicine and Biotechnology of the University of Coimbra University of Coimbra  Coimbra Portugal"}]}],"member":"311","published-online":{"date-parts":[[2026,3,16]]},"reference":[{"key":"e_1_2_13_2_1","doi-asserted-by":"publisher","DOI":"10.30892\/gtg.482spl15\u20101081"},{"key":"e_1_2_13_3_1","doi-asserted-by":"publisher","DOI":"10.1108\/REGE\u201007\u20102021\u20100120"},{"key":"e_1_2_13_4_1","doi-asserted-by":"publisher","DOI":"10.3390\/su13116191"},{"key":"e_1_2_13_5_1","doi-asserted-by":"publisher","DOI":"10.1080\/23311886.2022.2051791"},{"key":"e_1_2_13_6_1","doi-asserted-by":"publisher","DOI":"10.51594\/ijmer.v6i3.964"},{"key":"e_1_2_13_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2022.113548"},{"key":"e_1_2_13_8_1","doi-asserted-by":"publisher","DOI":"10.1108\/IJEFM\u201003\u20102019\u20100022"},{"key":"e_1_2_13_9_1","doi-asserted-by":"publisher","DOI":"10.1504\/IJBIR.2023.10058642"},{"key":"e_1_2_13_10_1","doi-asserted-by":"crossref","first-page":"277","DOI":"10.1079\/9781836990185.0023","volume-title":"Technological Innovation and AI for Sustainable Development in Events and Festivals","author":"\u00c7eltek E.","year":"2025"},{"key":"e_1_2_13_11_1","doi-asserted-by":"publisher","DOI":"10.1037\/a0013193"},{"key":"e_1_2_13_12_1","volume-title":"Proceedings of the Thirteenth International Conference on Management Science and Engineering Management","author":"Chen M.","year":"2020"},{"key":"e_1_2_13_13_1","doi-asserted-by":"publisher","DOI":"10.1108\/ijefm\u201006\u20102024\u20100067"},{"key":"e_1_2_13_14_1","doi-asserted-by":"publisher","DOI":"10.1037\/0033\u20102909.95.3.542"},{"key":"e_1_2_13_15_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jdmm.2020.100551"},{"key":"e_1_2_13_16_1","doi-asserted-by":"publisher","DOI":"10.1108\/IJTC\u201012\u20102015\u20100031"},{"key":"e_1_2_13_17_1","doi-asserted-by":"crossref","first-page":"199","DOI":"10.4018\/978-1-7998-4954-4.ch012","volume-title":"Impact of ICTs on Event Management and Marketing","author":"Ergen F. D.","year":"2021"},{"key":"e_1_2_13_18_1","doi-asserted-by":"publisher","DOI":"10.3390\/electronics13214151"},{"issue":"1","key":"e_1_2_13_19_1","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating Structural Equation Models with Unobservable Variables and Measurement Error","volume":"18","author":"Fornell C.","year":"1981","journal-title":"Journal of Marketing Research"},{"key":"e_1_2_13_20_1","doi-asserted-by":"publisher","DOI":"10.3390\/admsci13080172"},{"issue":"2","key":"e_1_2_13_21_1","doi-asserted-by":"crossref","first-page":"101","DOI":"10.1080\/15305058.2017.1398166","article-title":"ITC Guidelines for Translating and Adapting Tests","volume":"18","author":"Gregoire J.","year":"2018","journal-title":"International Journal of Testing"},{"key":"e_1_2_13_22_1","volume-title":"Multivariate Data Analysis","author":"Hair J. F.","year":"2019"},{"key":"e_1_2_13_23_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2024.104026"},{"key":"e_1_2_13_24_1","doi-asserted-by":"publisher","DOI":"10.1108\/JHTT\u201003\u20102017\u20100027"},{"key":"e_1_2_13_25_1","doi-asserted-by":"publisher","DOI":"10.34623\/hkqk\u2010ht95"},{"key":"e_1_2_13_26_1","doi-asserted-by":"publisher","DOI":"10.29036\/jots.v15i29.756"},{"key":"e_1_2_13_27_1","doi-asserted-by":"crossref","unstructured":"Hoang S. D. A. D.Kim andP. H.Truong.2023.\u201cFactors Influencing eWOM Review Adoption: An Empirical Evidence From Vietnam Tourism Website.\u201d InProceedings of the 10th European Conference on Social Media ECSM 2023.","DOI":"10.34190\/ecsm.10.1.1123"},{"key":"e_1_2_13_28_1","doi-asserted-by":"publisher","DOI":"10.1080\/10705519909540118"},{"key":"e_1_2_13_29_1","doi-asserted-by":"crossref","DOI":"10.1007\/978-1-4614-7138-7","volume-title":"An Introduction to Statistical Learning","author":"James G.","year":"2013"},{"key":"e_1_2_13_30_1","doi-asserted-by":"publisher","DOI":"10.1177\/0047287519883034"},{"key":"e_1_2_13_31_1","doi-asserted-by":"publisher","DOI":"10.1108\/GKMC\u201012\u20102023\u20100497"},{"key":"e_1_2_13_32_1","volume-title":"Principles and Practice of Structural Equation Modeling","author":"Kline R. B.","year":"2023"},{"key":"e_1_2_13_33_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.joitmc.2024.100455"},{"key":"e_1_2_13_34_1","doi-asserted-by":"publisher","DOI":"10.1080\/10941665.2018.1468344"},{"key":"e_1_2_13_35_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jhtm.2022.02.007"},{"key":"e_1_2_13_36_1","doi-asserted-by":"publisher","DOI":"10.1080\/10548408.2019.1683486"},{"issue":"1","key":"e_1_2_13_37_1","doi-asserted-by":"crossref","DOI":"10.3390\/tourhosp6010035","article-title":"Festivals in Age of AI: Smarter Crowds, Happier Fans","volume":"6","author":"Lopes J. M.","year":"2025","journal-title":"Tourism and Hospitality"},{"key":"e_1_2_13_38_1","doi-asserted-by":"publisher","DOI":"10.1177\/21582440241290393"},{"key":"e_1_2_13_39_1","doi-asserted-by":"publisher","DOI":"10.3727\/152599515X14229071392909"},{"key":"e_1_2_13_40_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2022.103208"},{"key":"e_1_2_13_41_1","volume-title":"An\u00e1lise de equa\u00e7\u00f5es estruturais: Fundamentos te\u00f3ricos, software & aplica\u00e7\u00f5es","author":"Mar\u00f4co J.","year":"2014"},{"key":"e_1_2_13_42_1","doi-asserted-by":"crossref","DOI":"10.1007\/978-3-031-62135-2","volume-title":"Advances in Digital Marketing and eCommerce","author":"Mart\u00ednez\u2010L\u00f3pez F.","year":"2024"},{"key":"e_1_2_13_43_1","doi-asserted-by":"crossref","DOI":"10.4018\/979-8-3693-7909-7","volume-title":"AI Innovations in Service and Tourism Marketing","author":"Nadda V.","year":"2024"},{"key":"e_1_2_13_44_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2024.103746"},{"key":"e_1_2_13_45_1","doi-asserted-by":"publisher","DOI":"10.1007\/s12525\u2010020\u201000433\u20104"},{"key":"e_1_2_13_46_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.heliyon.2024.e32168"},{"key":"e_1_2_13_47_1","doi-asserted-by":"publisher","DOI":"10.1002\/cb.1974"},{"key":"e_1_2_13_48_1","doi-asserted-by":"publisher","DOI":"10.1177\/13675494211008646"},{"key":"e_1_2_13_49_1","doi-asserted-by":"crossref","first-page":"161","DOI":"10.4324\/9781003044932-11","volume-title":"Events and Well\u2010Being","author":"Oliva J.","year":"2021"},{"key":"e_1_2_13_50_1","doi-asserted-by":"publisher","DOI":"10.1108\/SJME\u201005\u20102023\u20100131"},{"key":"e_1_2_13_51_1","doi-asserted-by":"publisher","DOI":"10.6007\/IJAREMS\/v13\u2010i2\/21323"},{"key":"e_1_2_13_52_1","doi-asserted-by":"publisher","DOI":"10.1177\/02762374241245360"},{"key":"e_1_2_13_53_1","doi-asserted-by":"publisher","DOI":"10.1080\/23311975.2022.2108584"},{"key":"e_1_2_13_54_1","volume-title":"SPSS Survival Manual: A Step by Step Guide to Data Analysis Using IBM SPSS","author":"Pallant J.","year":"2020"},{"key":"e_1_2_13_55_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2024.103301"},{"key":"e_1_2_13_56_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jdmm.2021.100621"},{"key":"e_1_2_13_57_1","doi-asserted-by":"publisher","DOI":"10.1177\/21582440241258595"},{"key":"e_1_2_13_58_1","doi-asserted-by":"publisher","DOI":"10.1504\/ijbir.2023.128338"},{"key":"e_1_2_13_59_1","doi-asserted-by":"publisher","DOI":"10.5539\/ijps.v16n3p60"},{"key":"e_1_2_13_60_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jdmm.2016.08.003"},{"key":"e_1_2_13_61_1","doi-asserted-by":"publisher","DOI":"10.1109\/access.2023.3297501"},{"key":"e_1_2_13_62_1","doi-asserted-by":"publisher","DOI":"10.3727\/152599521X16288665119495"},{"key":"e_1_2_13_63_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.annals.2020.103008"},{"key":"e_1_2_13_64_1","doi-asserted-by":"publisher","DOI":"10.1108\/ijefm\u201002\u20102020\u20100007"},{"key":"e_1_2_13_65_1","volume-title":"Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability","author":"Toubes D. R.","year":"2024"},{"key":"e_1_2_13_66_1","doi-asserted-by":"publisher","DOI":"10.3917\/resg.145.0101"},{"key":"e_1_2_13_67_1","volume-title":"Information Systems and Technologies","author":"Vieira E.","year":"2024"},{"key":"e_1_2_13_68_1","doi-asserted-by":"publisher","DOI":"10.3390\/su151410889"},{"key":"e_1_2_13_69_1","doi-asserted-by":"publisher","DOI":"10.1080\/10548408.2024.2364336"},{"key":"e_1_2_13_70_1","doi-asserted-by":"publisher","DOI":"10.1108\/JTF\u201003\u20102023\u20100080"},{"key":"e_1_2_13_71_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.asoc.2024.111330"},{"key":"e_1_2_13_72_1","doi-asserted-by":"publisher","DOI":"10.1088\/1742\u20106596\/1852\/3\/032015"},{"key":"e_1_2_13_73_1","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0290539"},{"key":"e_1_2_13_74_1","doi-asserted-by":"publisher","DOI":"10.1002\/jtr.2339"}],"container-title":["International Journal of Tourism Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/jtr.70262","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/full-xml\/10.1002\/jtr.70262","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1002\/jtr.70262","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,3,17]],"date-time":"2026-03-17T03:50:57Z","timestamp":1773719457000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1002\/jtr.70262"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,3]]},"references-count":73,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2026,3]]}},"alternative-id":["10.1002\/jtr.70262"],"URL":"https:\/\/doi.org\/10.1002\/jtr.70262","archive":["Portico"],"relation":{},"ISSN":["1099-2340","1522-1970"],"issn-type":[{"value":"1099-2340","type":"print"},{"value":"1522-1970","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,3]]},"assertion":[{"value":"2025-04-22","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2026-03-02","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2026-03-16","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}],"article-number":"e70262"}}