{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,9,4]],"date-time":"2024-09-04T15:40:06Z","timestamp":1725464406408},"publisher-location":"Berlin\/Heidelberg","reference-count":12,"publisher":"Springer-Verlag","isbn-type":[{"type":"print","value":"3540313133"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"DOI":"10.1007\/3-540-31314-1_72","type":"book-chapter","created":{"date-parts":[[2006,4,19]],"date-time":"2006-04-19T17:56:00Z","timestamp":1145469360000},"page":"590-597","source":"Crossref","is-referenced-by-count":1,"title":["Semiparametric Stepwise Regression to Estimate Sales Promotion Effects"],"prefix":"10.1007","author":[{"given":"Winfried J.","family":"Steiner","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Christiane","family":"Belitz","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Stefan","family":"Lang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","reference":[{"issue":"414","key":"72_CR1","doi-asserted-by":"crossref","first-page":"304","DOI":"10.1080\/01621459.1991.10475034","volume":"86","author":"R.C. Blattberg","year":"1991","unstructured":"BLATTBERG, R.C. and GEORGE, E.I. (1991): Shrinkage Estimation of Price and Promotional Elasticities. Journal of the American Statistical Association, 86(414), 304\u2013315.","journal-title":"Journal of the American Statistical Association"},{"key":"72_CR2","doi-asserted-by":"crossref","DOI":"10.1007\/978-1-4612-6333-3","volume-title":"A Practical Guide to Splines","author":"C. Boor de","year":"1978","unstructured":"DE BOOR, C. (1978): A Practical Guide to Splines. Springer, New York."},{"issue":"2","key":"72_CR3","doi-asserted-by":"publisher","first-page":"89","DOI":"10.1214\/ss\/1038425655","volume":"11","author":"P.H.C. Eilers","year":"1996","unstructured":"EILERS, P.H.C. and MARX, B.D. (1996): Flexible smoothing using B-splines and penalized likelihood (with comments and rejoinder). Statistical Science, 11(2), 89\u2013121.","journal-title":"Statistical Science"},{"key":"72_CR4","volume-title":"Scanner Data Based Marketing Modelling: Empirical Applications","author":"E.W. Foekens","year":"1995","unstructured":"FOEKENS, E.W. (1995): Scanner Data Based Marketing Modelling: Empirical Applications. Labyrinth Publications, The Netherlands."},{"key":"72_CR5","volume-title":"Market Response Models: Econometric and Time Series Analysis","author":"D.M. Hanssens","year":"2001","unstructured":"HANSSENS, D.M., PARSONS L.J. and SCHULTZ, R.L. (2001): Market Response Models: Econometric and Time Series Analysis. Chapman & Hall, London."},{"key":"72_CR6","volume-title":"Generalized Additive Models","author":"T. Hastie","year":"1990","unstructured":"HASTIE, T. and TIBSHIRANI, R. (1990): Generalized Additive Models. Chapman & Hall, London."},{"key":"72_CR7","unstructured":"HRUSCHKA, H. (2004): Relevance of Functional Flexibility for Heterogeneous Sales Response Models. A Comparison of Parametric and Seminonparametric Models. Discussion Paper 394, Faculty of Economics, University of Regensburg."},{"issue":"1","key":"72_CR8","doi-asserted-by":"crossref","first-page":"16","DOI":"10.1177\/002224379803500104","volume":"35","author":"K. Kalyanam","year":"1998","unstructured":"KALYANAM, K., SHIVELY, T.S. (1998): Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach. Journal of Marketing Research, 35(1), 16\u201329.","journal-title":"Journal of Marketing Research"},{"key":"72_CR9","doi-asserted-by":"publisher","first-page":"183","DOI":"10.1198\/1061860043010","volume":"13","author":"S. Lang","year":"2004","unstructured":"LANG, S. and BREZGER, A. (2004): Bayesian P-splines. Journal of Computational and Graphical Statistics, 13, 183\u2013212.","journal-title":"Journal of Computational and Graphical Statistics"},{"issue":"4","key":"72_CR10","doi-asserted-by":"crossref","first-page":"315","DOI":"10.1287\/mksc.16.4.315","volume":"16","author":"A.L. Montgomery","year":"1997","unstructured":"MONTGOMERY, A.L. (1997): Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data. Marketing Science, 16(4), 315\u2013337.","journal-title":"Marketing Science"},{"issue":"2","key":"72_CR11","doi-asserted-by":"crossref","first-page":"197","DOI":"10.1509\/jmkr.38.2.197.18842","volume":"38","author":"H.J. Heerde van","year":"2001","unstructured":"VAN HEERDE, H.J., LEEFLANG, P.S.H. and WITTINK, D.R. (2001): Semiparametric Analysis to Estimate the Deal Effect Curve. Journal of Marketing Research, 38(2), 197\u2013215.","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"72_CR12","doi-asserted-by":"crossref","first-page":"198","DOI":"10.1007\/BF03396653","volume":"54","author":"H.J. Heerde van","year":"2002","unstructured":"VAN HEERDE, H.J., LEEFLANG, P.S.H. and WITTINK, D.R. (2002): How Promotions Work: SCAN*PRO-Based Evolutionary Model Building. Schmalenbach Business Review, 54(3), 198\u2013220.","journal-title":"Schmalenbach Business Review"}],"container-title":["Studies in Classification, Data Analysis, and Knowledge Organization","From Data and Information Analysis to Knowledge Engineering"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/3-540-31314-1_72.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,4,28]],"date-time":"2021-04-28T01:20:57Z","timestamp":1619572857000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/3-540-31314-1_72"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[null]]},"ISBN":["3540313133"],"references-count":12,"URL":"https:\/\/doi.org\/10.1007\/3-540-31314-1_72","relation":{},"subject":[]}}