{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,25]],"date-time":"2025-03-25T14:37:29Z","timestamp":1742913449692,"version":"3.40.3"},"publisher-location":"Boston, MA","reference-count":9,"publisher":"Springer US","isbn-type":[{"type":"print","value":"9780387307688"},{"type":"electronic","value":"9780387301648"}],"license":[{"start":{"date-parts":[[2011,1,1]],"date-time":"2011-01-01T00:00:00Z","timestamp":1293840000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2011,1,1]],"date-time":"2011-01-01T00:00:00Z","timestamp":1293840000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2011]]},"DOI":"10.1007\/978-0-387-30164-8_275","type":"book-chapter","created":{"date-parts":[[2010,12,29]],"date-time":"2010-12-29T17:35:32Z","timestamp":1293644132000},"page":"353-353","source":"Crossref","is-referenced-by-count":0,"title":["Evolutionary Computational Techniques in Marketing"],"prefix":"10.1007","author":[{"given":"Alma Lilia","family":"Garc\u00eda-Almanza","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Biliana","family":"Alexandrova-Kabadjova","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Seraf\u00edn","family":"Mart\u00ednez-Jaramillo","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","reference":[{"key":"275_CR1_275","first-page":"1384","volume":"2003","author":"A Abraham","year":"2003","unstructured":"Abraham, A., & Ramos, V. (2003). Web Usage mining using artificial ant colony clustering and linear genetic programming, Genetic programming, Congress on Evolutionary Computation (CEC), IEEE, 2003, 1384\u20131391.","journal-title":"IEEE"},{"issue":"8","key":"275_CR2_275","doi-asserted-by":"publisher","first-page":"1105","DOI":"10.1287\/mnsc.42.8.1105","volume":"42","author":"PVS Balakrishnan","year":"1996","unstructured":"Balakrishnan, P.\u00a0V.\u00a0S., & Jacob, V.\u00a0S. (1996). Genetic algorithms for product design. Management Science, 42(8), 1105\u20131117.","journal-title":"Management Science"},{"key":"275_CR3_275","doi-asserted-by":"publisher","first-page":"465","DOI":"10.1145\/347090.347186","volume-title":"KDD \u201900: Proceedings of the sixth ACM SIGKDD international conference on knowledge discovery and data mining","author":"S Bhattacharyya","year":"2000","unstructured":"Bhattacharyya, S. (2000). Evolutionary algorithms in data mining: Multi-objective performance modeling for direct marketing. In KDD \u201900: Proceedings of the sixth ACM SIGKDD international conference on knowledge discovery and data mining (pp. 465\u2013473). New York: ACM."},{"key":"275_CR4_275","doi-asserted-by":"crossref","unstructured":"Fruchter, G.E., Fligler, A., Winer, R. S. (2006). Optimal product line design: A genetic algorithm approach to mitigate cannibalization. Journal of Optimization Theory and Applications, 131(2), (pp. 227-244), Springer Netherlands.","DOI":"10.1007\/s10957-006-9135-3"},{"key":"275_CR5_275","volume-title":"Principles of marketing","author":"P Kotler","year":"1996","unstructured":"Kotler, P., & Armstrong, G. (1996), Principles of marketing, 7 ed., Prentice Hall, Englewood Cliffs NJ.","edition":"7"},{"key":"275_CR6_275","first-page":"1352","volume-title":"Proceedings of the genetic and evolutionary computation conference (GECCO-2001)","author":"Y-K Kwon","year":"2001","unstructured":"Kwon, Y.-K., & Moon, B.-R. (2001). Personalized email marketing with a genetic programming circuit model. In L. Spector, E.\u00a0D. Goodman, A. Wu, W.\u00a0B. Langdon, H.-M. Voigt, M. Gen (Eds.), Proceedings of the genetic and evolutionary computation conference (GECCO-2001) (pp. 1352\u20131358). San Francisco: Morgan Kaufmann."},{"issue":"1","key":"275_CR7_275","doi-asserted-by":"publisher","first-page":"502","DOI":"10.1016\/j.eswa.2006.09.039","volume":"34","author":"H-H Liu","year":"2008","unstructured":"Liu, H.-H., & Ong, C.-S. (2008). Variable selection in clustering for marketing segmentation using genetic algorithms. Expert Systems Applications, 34(1), 502\u2013510.","journal-title":"Expert Systems Applications"},{"issue":"3","key":"275_CR8_275","doi-asserted-by":"publisher","first-page":"214","DOI":"10.1287\/mksc.17.3.214","volume":"17","author":"PA Naik","year":"1998","unstructured":"Naik, P.\u00a0A., Mantrala, M.\u00a0K., & Sawyer, A.\u00a0G. (1998). Planning media schedules in the presence of dynamic advertising quality. Marketing Science, 17(3), 214\u2013235.","journal-title":"Marketing Science"},{"key":"275_CR9_275","unstructured":"Scanlon, Jessie. \u201cStaples\u2019 Evolution.\u201d BusinessWeek 29 Dec.\u00a02008: 1-2. Web, http:\/\/www.businessweek.com\/innovate\/content\/dec2008\/id20081229_162381.htm}}"}],"container-title":["Encyclopedia of Machine Learning"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-0-387-30164-8_275","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,12,22]],"date-time":"2023-12-22T03:18:05Z","timestamp":1703215085000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-0-387-30164-8_275"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2011]]},"ISBN":["9780387307688","9780387301648"],"references-count":9,"URL":"https:\/\/doi.org\/10.1007\/978-0-387-30164-8_275","relation":{},"subject":[],"published":{"date-parts":[[2011]]}}}