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However, despite many practitioner reports, research exploring whether and how Agile practices have been applied in domains beyond software development has been rather patchy with little empirical evidence. What is there behind the hype and how can other domains learn from it? To address this gap in the research, we present the findings of our study on the application of Agile management practices in other domains, including an outlook towards a potential expansion enabling Business Agility. To practitioners, this study presents examples of Scrum applied outside the software development domain including concrete practices applied. 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