{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,5,14]],"date-time":"2025-05-14T04:31:09Z","timestamp":1747197069810,"version":"3.40.5"},"publisher-location":"Cham","reference-count":27,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783030204990"},{"type":"electronic","value":"9783030205003"}],"license":[{"start":{"date-parts":[[2019,6,8]],"date-time":"2019-06-08T00:00:00Z","timestamp":1559952000000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2020]]},"DOI":"10.1007\/978-3-030-20500-3_19","type":"book-chapter","created":{"date-parts":[[2019,6,7]],"date-time":"2019-06-07T09:02:53Z","timestamp":1559898173000},"page":"182-193","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["The Advertising Effects of Typotecture: Associated Learning Factors and Emotions"],"prefix":"10.1007","author":[{"given":"Man-Yee","family":"Mak","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Amic G.","family":"Ho","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2019,6,8]]},"reference":[{"key":"19_CR1","unstructured":"Janser, A.: Typotecture: typography as architectural imagery = Typotektur: Typografie als architektonische bilderwelt. Museum f\u00fcr Gestaltung Z\u00fcrich, Plakatsammlung, Z\u00fcrich, Switzerland (2002)"},{"key":"19_CR2","doi-asserted-by":"publisher","first-page":"4","DOI":"10.1016\/S0278-2626(03)00003-4","volume":"52","author":"J Panksepp","year":"2003","unstructured":"Panksepp, J.: At the interface of the affective, behavioral, and cognitive neurosciences: decoding the emotional feelings of the brain. Brain Cogn. 52, 4\u201314 (2003)","journal-title":"Brain Cogn."},{"key":"19_CR3","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1146\/annurev.psych.60.110707.163539","volume":"60","author":"CE Izard","year":"2009","unstructured":"Izard, C.E.: Emotion Theory and Research: Highlights, Unanswered Questions, and Emerging Issues. Annu. Rev. Psychol. 60, 1\u201339 (2009)","journal-title":"Annu. Rev. Psychol."},{"key":"19_CR4","volume-title":"Psychology of Emotion","author":"JG Carlson","year":"1992","unstructured":"Carlson, J.G., Hatfield, E.: Psychology of Emotion. Harcourt Brace Jovanovich, San Diego (1992)"},{"key":"19_CR5","first-page":"45","volume-title":"Handbook of Visual Communication: Theory, Methods, and Media","author":"A Barry","year":"2005","unstructured":"Barry, A.: Perception theory. In: Smith, K., Moriarty, S., Barbatsis, G., Kenney, K. (eds.) Handbook of Visual Communication: Theory, Methods, and Media, pp. 45\u201362. Lawrence Erlbaum, Mahwah (2005)"},{"issue":"5","key":"19_CR6","doi-asserted-by":"publisher","first-page":"551","DOI":"10.1080\/026999399379186","volume":"13","author":"JJ Gross","year":"1999","unstructured":"Gross, J.J.: Emotion regulation: past, present, future. Cogn. Emot. 13(5), 551\u2013573 (1999)","journal-title":"Cogn. Emot."},{"key":"19_CR7","doi-asserted-by":"publisher","first-page":"181","DOI":"10.1037\/h0021644","volume":"1","author":"IL Janis","year":"1965","unstructured":"Janis, I.L.: Facilitating effects of eating \u2013 while-reading on responsiveness to persuasive communications. J. Pers. Soc. Psychol. 1, 181\u2013186 (1965)","journal-title":"J. Pers. Soc. Psychol."},{"key":"19_CR8","first-page":"161","volume-title":"Theories in Experimental Social Psychology","author":"N Schwarz","year":"1991","unstructured":"Schwarz, N., Bless, H., Bohner, G.: Mood and persuasive communications. In: Zanna, M. (ed.) Theories in Experimental Social Psychology, vol. 24, pp. 161\u2013199. Academy Press, San Diego (1991)"},{"key":"19_CR9","unstructured":"Handel, S.: Classification of Emotions, 24 May 2011. Retrieved 30 April 2012"},{"key":"19_CR10","first-page":"527","volume-title":"Handbook of Motivation and Cognition: Formations of Social Behaviour","author":"N Schwarz","year":"1990","unstructured":"Schwarz, N.: Feelings as information: information and motivational functions of affective states. In: Higgins, E.T. (ed.) Handbook of Motivation and Cognition: Formations of Social Behaviour, vol. 2, pp. 527\u2013561. Guilford Press, New York (1990)"},{"key":"19_CR11","doi-asserted-by":"crossref","unstructured":"Owolabi, A.B.: Effect of consumers mood on advertising effectiveness. Europe\u2019s J. Psychol. 118\u2013127. (2009)","DOI":"10.1037\/e676802011-008"},{"key":"19_CR12","unstructured":"Koch, B.E.: Human emotion response to typographic design. Ph.D. thesis, University of Minnesota (2011)"},{"issue":"2","key":"19_CR13","doi-asserted-by":"publisher","first-page":"112","DOI":"10.1207\/s15327663jcp1602_2","volume":"16","author":"JR Doyle","year":"2006","unstructured":"Doyle, J.R., Bottomley, P.A.: Dressed for the occasion: Font-product congruity in the perception of logotype. J. Consum. Psychol. 16(2), 112\u2013123 (2006)","journal-title":"J. Consum. Psychol."},{"key":"19_CR14","unstructured":"Shaikh, A.D.: Psychology of onscreen type: investigations regarding typeface personality, appropriateness, and impact on document perception. Ph.D. thesis, Department of Psychology, College of Liberal Arts and Sciences, Wichita State University (2007)"},{"issue":"1","key":"19_CR15","doi-asserted-by":"publisher","first-page":"200","DOI":"10.1111\/j.1469-8986.2008.00755.x","volume":"46","author":"P Peyk","year":"2009","unstructured":"Peyk, P., Schupp, H.T., Keil, A., Elbert, T., Jungh\u00f6fer, M.: Parallel processing of affective visual stimuli. Psychophysiology 46(1), 200\u2013208 (2009). https:\/\/doi.org\/10.1111\/j.1469-8986.2008.00755.x","journal-title":"Psychophysiology"},{"key":"19_CR16","doi-asserted-by":"publisher","unstructured":"Emodi, L.N.: A semantic analysis of the language of advertising. Afr. Res. Rev. 5 (2011). https:\/\/doi.org\/10.4314\/afrrev.v5i4.69286","DOI":"10.4314\/afrrev.v5i4.69286"},{"key":"19_CR17","unstructured":"Eid, M., Larsen, R. (eds.): The Science of Subjective Well-Being: A Tribute to Ed Diener, pp. 44\u201361. Guilford Publications, New York (2008). ISBN 978-1-59385-581-9"},{"key":"19_CR18","unstructured":"Curralo, A.F., Soares, L.: Pedagogical encounters: typography and emotion. In: Proceedings of the 3rd International Conference for Design Education Researchers, p. 698 (2015)"},{"key":"19_CR19","doi-asserted-by":"publisher","first-page":"43","DOI":"10.1037\/0022-3514.86.1.43","volume":"86","author":"D DeSteno","year":"2004","unstructured":"DeSteno, D., Wegener, D.T., Petty, R.E., Rucker, D.D., Braverman, J.: Discrete emotions and persuasion: the role of emotion-induced expectancies [abstract]. J. Pers. Soc. Psychol. 86, 43 (2004)","journal-title":"J. Pers. Soc. Psychol."},{"key":"19_CR20","doi-asserted-by":"publisher","first-page":"281","DOI":"10.1086\/208516","volume":"12","author":"M Gardner","year":"2004","unstructured":"Gardner, M.: Mood states and consumer behaviour: a critical review. J. Consum. Behav. 12, 281\u2013300 (2004)","journal-title":"J. Consum. Behav."},{"issue":"2","key":"19_CR21","doi-asserted-by":"publisher","first-page":"111","DOI":"10.1037\/1089-2680.9.2.111","volume":"9","author":"S Lyubomirsky","year":"2005","unstructured":"Lyubomirsky, S., Sheldon, K.M., Schkade, D.: Pursuing happiness: the architecture of sustainable change. Rev. Gener. Psychol. 9(2), 111\u2013131 (2005)","journal-title":"Rev. Gener. Psychol."},{"key":"19_CR22","unstructured":"Mac Luhan, M., Fiore, Q.: The Media is the Massage. An Inventory of Effects. Gingko Press Inc., Corte Madera (2001)"},{"key":"19_CR23","doi-asserted-by":"publisher","first-page":"407","DOI":"10.1037\/0033-295X.82.6.407","volume":"82","author":"AM Collins","year":"1975","unstructured":"Collins, A.M., Loftus, E.: A spreading activation theory of semantic processing. Psychol. Rev. 82, 407\u2013428 (1975). https:\/\/doi.org\/10.1037\/\/0033-295x.82.6.407","journal-title":"Psychol. Rev."},{"key":"19_CR24","doi-asserted-by":"publisher","first-page":"57","DOI":"10.1108\/eb008180","volume":"3","author":"R Mizerski","year":"1986","unstructured":"Mizerski, R., White, D.: Understanding and using emotions in advertising. J. Consum. Mark. 3, 57\u201369 (1986). https:\/\/doi.org\/10.1108\/eb008180","journal-title":"J. Consum. Mark."},{"key":"19_CR25","unstructured":"Petermans, A., Pohlmeyer, A:. Design for subjective well-being in interior architecture. In: Proceedings of the 6th Symposium of Architectural Research, Finland (2014)"},{"key":"19_CR26","first-page":"8","volume":"92","author":"A Pohlmeyer","year":"2014","unstructured":"Pohlmeyer, A.: Design for happiness. Interfaces 92, 8\u201311 (2014)","journal-title":"Interfaces"},{"key":"19_CR27","volume-title":"Peirce on Signs: Writings on Semiotic by Charles Peirce","author":"C Peirce","year":"1991","unstructured":"Peirce, C.: Peirce on Signs: Writings on Semiotic by Charles Peirce. University of North Carolina Press, Chapel Hill (1991). Accessed 2012"}],"container-title":["Advances in Intelligent Systems and Computing","Advances in Human Factors in Communication of Design"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-030-20500-3_19","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,5,14]],"date-time":"2025-05-14T02:48:24Z","timestamp":1747190904000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-030-20500-3_19"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,6,8]]},"ISBN":["9783030204990","9783030205003"],"references-count":27,"URL":"https:\/\/doi.org\/10.1007\/978-3-030-20500-3_19","relation":{},"ISSN":["2194-5357","2194-5365"],"issn-type":[{"type":"print","value":"2194-5357"},{"type":"electronic","value":"2194-5365"}],"subject":[],"published":{"date-parts":[[2019,6,8]]},"assertion":[{"value":"8 June 2019","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"I would like to dedicate this thesis to my dad, whose soul is resting peacefully now. Dad! You taught me once as a girl that I should equip myself with knowledge and walk through life with courage. Thank you for introducing me to reading, travelling and arts.","order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Dedication"}},{"value":"AHFE","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"International Conference on Applied Human Factors and Ergonomics","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Washington D.C, DC","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"USA","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2019","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"24 July 2019","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"28 July 2019","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"10","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"ahfe2019a","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"http:\/\/www.ahfe2019.org\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}