{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,17]],"date-time":"2026-04-17T16:59:46Z","timestamp":1776445186882,"version":"3.51.2"},"publisher-location":"Cham","reference-count":25,"publisher":"Springer International Publishing","isbn-type":[{"value":"9783030308087","type":"print"},{"value":"9783030308094","type":"electronic"}],"license":[{"start":{"date-parts":[[2019,1,1]],"date-time":"2019-01-01T00:00:00Z","timestamp":1546300800000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2019]]},"DOI":"10.1007\/978-3-030-30809-4_20","type":"book-chapter","created":{"date-parts":[[2019,10,28]],"date-time":"2019-10-28T14:03:58Z","timestamp":1572271438000},"page":"211-221","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["A Step Further in Sentiment Analysis Application in Marketing Decision-Making"],"prefix":"10.1007","author":[{"given":"Erick","family":"Kauffmann","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"David","family":"Gil","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jes\u00fas","family":"Peral","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Antonio","family":"Ferr\u00e1ndez","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ricardo","family":"Sellers","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2019,10,29]]},"reference":[{"issue":"3","key":"20_CR1","doi-asserted-by":"publisher","first-page":"447","DOI":"10.1109\/TKDE.2010.110","volume":"23","author":"Ahmed Abbasi","year":"2011","unstructured":"Abbasi, A., France, S., Zhang, Z., Chen, H.: Selecting attributes for sentiment classification using feature relation networks. IEEE Trans. Knowl. Data Eng. 23(3), 447 462 (2011)","journal-title":"IEEE Transactions on Knowledge and Data Engineering"},{"key":"20_CR2","doi-asserted-by":"crossref","unstructured":"Archak, N., Ghose, A., Ipeirotis, P.: Show me the Money! Deriving the pricing power of product features by mining consumer reviews. ACM (2007). 978-1-59593-609-7\/07\/0008","DOI":"10.1145\/1281192.1281202"},{"issue":"2","key":"20_CR3","doi-asserted-by":"publisher","first-page":"102","DOI":"10.1109\/MIS.2016.31","volume":"31","author":"Erik Cambria","year":"2016","unstructured":"Cambria, E., Das, D., Bandyopadhyay, S., Feraco, A.: Affective computing and sentiment analysis. IEEE Intell. Syst. 31(2), 102\u2013107 (2016 Mar\u2013Apr)","journal-title":"IEEE Intelligent Systems"},{"key":"20_CR4","doi-asserted-by":"publisher","first-page":"15","DOI":"10.1109\/MIS.2013.30","volume":"28","author":"E Cambria","year":"2013","unstructured":"Cambria, E., Schuller, B., Xia, Y., Havasi, C.: New avenues in opinion mining and sentiment analysis. Intell. Syst. IEEE. 28, 15\u201321 (2013). \n                    https:\/\/doi.org\/10.1109\/MIS.2013.30","journal-title":"Intell. Syst. IEEE."},{"issue":"August","key":"20_CR5","doi-asserted-by":"publisher","first-page":"345","DOI":"10.1509\/jmkr.43.3.345","volume":"43","author":"J Chevalier","year":"2006","unstructured":"Chevalier, J., Mayzlin, D.: The effect of word of mouth on sales: online book reviews. J. Mark. Res. 43(August), 345\u2013354 (2006)","journal-title":"J. Mark. Res."},{"key":"20_CR6","doi-asserted-by":"publisher","first-page":"1407","DOI":"10.1287\/mnsc.49.10.1407.17308","volume":"49","author":"C Dellarocas","year":"2003","unstructured":"Dellarocas, C.: The digitization of word of mouth: promise and challenges of online feedback mechanisms. Manage. Sci. 49, 1407\u20131424 (2003)","journal-title":"Manage. Sci."},{"issue":"4","key":"20_CR7","doi-asserted-by":"publisher","first-page":"82","DOI":"10.1145\/2436256.2436274","volume":"56","author":"R Feldman","year":"2013","unstructured":"Feldman, R.: Techniques and applications for sentiment analysis. Commun. ACM 56(4), 82\u201389 (2013)","journal-title":"Commun. ACM"},{"key":"20_CR8","doi-asserted-by":"publisher","first-page":"19","DOI":"10.1109\/MIS.2013.37","volume":"28","author":"L Garc\u00eda-Moya","year":"2013","unstructured":"Garc\u00eda-Moya, L., Anaya-S\u00e1nchez, H., Berlanga-Llavori, R.: Retrieving product features and opinions from customer reviews. Intell. Syst. IEEE 28, 19\u201327 (2013). \n                    https:\/\/doi.org\/10.1109\/MIS.2013.37","journal-title":"Intell. Syst. IEEE"},{"issue":"4","key":"20_CR9","doi-asserted-by":"publisher","first-page":"545","DOI":"10.1287\/mksc.1040.0071","volume":"23","author":"David Godes","year":"2004","unstructured":"Godes, David, Mayzlin, Dina: Using On-line conversations to study word-of-mouth communication. Mark. Sci. 23(4), 545\u2013560 (2004)","journal-title":"Mark. Sci."},{"key":"20_CR10","doi-asserted-by":"crossref","unstructured":"Haddi, E., Liu, X., & Shi, Y.: The role of text pre-processing in sentiment analysis. ITQM (2013)","DOI":"10.1016\/j.procs.2013.05.005"},{"key":"20_CR11","doi-asserted-by":"publisher","unstructured":"He, R., McAuley, J.: Ups and downs: modeling the visual evolution of fashion trends with one-class collaborative filtering (2016). \n                    https:\/\/doi.org\/10.1145\/2872427.2883037","DOI":"10.1145\/2872427.2883037"},{"issue":"6","key":"20_CR12","doi-asserted-by":"publisher","first-page":"34","DOI":"10.5120\/ijca2017913552","volume":"163","author":"M Joshi","year":"2017","unstructured":"Joshi, M., Prajapati, P., Shaikh, A., Vala, V.: A survey on Sentiment Analysis. Int. J. Comput. Appl. 163(6), 34\u201339 (2017). \n                    https:\/\/doi.org\/10.5120\/ijca2017913552","journal-title":"Int. J. Comput. Appl."},{"key":"20_CR13","unstructured":"Liske, D.: Tidy sentiment analysis in R (2018). \n                    https:\/\/www.datacamp.com\/community\/tutorials\/sentiment-analysis-R"},{"issue":"4","key":"20_CR14","doi-asserted-by":"publisher","first-page":"562","DOI":"10.1177\/1096348012461551","volume":"38","author":"BM Noone","year":"2014","unstructured":"Noone, B.M., McGuire, K.A.: Effects of price and user-generated content on consumers\u2019 prepurchase evaluations of variably priced services. J. Hosp. Tour. Res. 38(4), 562\u2013581 (2014)","journal-title":"J. Hosp. Tour. Res."},{"key":"20_CR15","unstructured":"Paknejad, S.: Sentiment classification on Amazon reviews using machine learning approaches. Dissertation (2018)"},{"issue":"1\u20132","key":"20_CR16","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1561\/1500000011","volume":"2","author":"B Pang","year":"2008","unstructured":"Pang, B., Lee, L.: Opinion Mining and Sentiment Analysis. Found. Trends Inf. Retr. 2(1\u20132), 1\u2013135 (2008)","journal-title":"Found. Trends Inf. Retr."},{"key":"20_CR17","unstructured":"Paracchini, P.: \u201cSentiment analysis using the tidytext package (2016). \n                    https:\/\/rpubs.com\/pparacch\/236096"},{"key":"20_CR18","doi-asserted-by":"crossref","unstructured":"Ravendra, R.S.J.: A proposed novel approach for sentiment analysis and opinion mining. Int. J. UbiComp. 5, 1\u201310 (2014)","DOI":"10.5121\/iju.2014.5201"},{"key":"20_CR19","doi-asserted-by":"publisher","first-page":"346","DOI":"10.1016\/j.jbusres.2016.08.008","volume":"70","author":"Jyoti Prakash Singh","year":"2017","unstructured":"Singh, J., Irani, S., Rana, N., Dwivedi, Y., Saumya, S., Roy, P.: Predicting the helpfulness of online consumer reviews. J. Bus. Res. 70, 345\u2013355 (2017). \n                    https:\/\/doi.org\/10.1016\/j.jbusres.2016.08.008","journal-title":"Journal of Business Research"},{"key":"20_CR20","doi-asserted-by":"crossref","unstructured":"Singla, Z., Randhawa, S., Jain, S.: Sentiment analysis of customer product reviews using machine learning. In: 2017 International Conference on Intelligent Computing and Control (I2C2), 1\u20135 (2017)","DOI":"10.1109\/I2C2.2017.8321910"},{"issue":"4","key":"20_CR21","doi-asserted-by":"publisher","first-page":"1104","DOI":"10.1111\/j.1083-6101.2006.00310.x","volume":"11","author":"T Sun","year":"2006","unstructured":"Sun, T., Youn, S., Wu, G., Kuntaraporn, M.: Online word-of-mouth: an exploration of its antecedents and consequences. J. Comput. Mediat. Commun. 11(4), 1104\u20131127 (2006)","journal-title":"J. Comput. Mediat. Commun."},{"issue":"11\/12","key":"20_CR22","doi-asserted-by":"publisher","first-page":"1269","DOI":"10.1108\/03090560910989876","volume":"43","author":"ASL Tsang","year":"2009","unstructured":"Tsang, A.S.L., Prendergast, G.: Is a star worth a thousand words? The interplay between product-review texts and rating valences. Eur. J. Mark. 43(11\/12), 1269\u20131280 (2009)","journal-title":"Eur. J. Mark."},{"key":"20_CR23","doi-asserted-by":"publisher","first-page":"54","DOI":"10.1016\/j.elerap.2018.01.011","volume":"28","author":"Jian-Jun Wang","year":"2018","unstructured":"Wang, J., Wang, L., Wang, M.: Understanding the effects of eWOM social ties on purchase intentions: a moderated mediation investigation. Electron. Commer. Res. Appl. 28, 54\u201362 (2018). \n                    https:\/\/doi.org\/10.1016\/j.elerap.2018.01.011","journal-title":"Electronic Commerce Research and Applications"},{"issue":"6","key":"20_CR24","doi-asserted-by":"publisher","first-page":"673","DOI":"10.1016\/j.ijinfomgt.2017.06.004","volume":"37","author":"X Xu","year":"2017","unstructured":"Xu, X., Wang, X., Li, Y., Haghighi, M.: Business intelligence in online customer textual reviews: understanding consumer perceptions and influential factors. Int. J. Inf. Manage. 37(6), 673\u2013683 (2017)","journal-title":"Int. J. Inf. Manage."},{"key":"20_CR25","unstructured":"Yi, J., Nasukawa, T., Bunescu, R., Niblack, W.: Sentiment analyzer: extracting sentiments about a given topic using natural language processing techniques. In: Proceedings of the 3rd IEEE International Conference on Data Mining ICDM-2003, pp. 427\u2013434 (2003)"}],"container-title":["Springer Proceedings in Complexity","Research &amp; Innovation Forum 2019"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-030-30809-4_20","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,10,28]],"date-time":"2019-10-28T14:08:58Z","timestamp":1572271738000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-030-30809-4_20"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019]]},"ISBN":["9783030308087","9783030308094"],"references-count":25,"URL":"https:\/\/doi.org\/10.1007\/978-3-030-30809-4_20","relation":{},"ISSN":["2213-8684","2213-8692"],"issn-type":[{"value":"2213-8684","type":"print"},{"value":"2213-8692","type":"electronic"}],"subject":[],"published":{"date-parts":[[2019]]},"assertion":[{"value":"29 October 2019","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"RIIFORUM","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"The International Research & Innovation Forum","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Rome","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Italy","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2019","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"24 April 2019","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"26 April 2019","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"1","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"riiforum2019","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"https:\/\/rii-forum.org\/about-rii-forum\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}