{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,14]],"date-time":"2025-10-14T14:44:10Z","timestamp":1760453050199,"version":"3.40.3"},"publisher-location":"Cham","reference-count":10,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783030507909"},{"type":"electronic","value":"9783030507916"}],"license":[{"start":{"date-parts":[[2020,1,1]],"date-time":"2020-01-01T00:00:00Z","timestamp":1577836800000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"},{"start":{"date-parts":[[2020,1,1]],"date-time":"2020-01-01T00:00:00Z","timestamp":1577836800000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2020]]},"DOI":"10.1007\/978-3-030-50791-6_25","type":"book-chapter","created":{"date-parts":[[2020,6,30]],"date-time":"2020-06-30T11:05:09Z","timestamp":1593515109000},"page":"200-206","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":6,"title":["From Sales Funnel to Customer Journey"],"prefix":"10.1007","author":[{"given":"Alina","family":"Venermo","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jukka","family":"Rantala","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Timo","family":"Holopainen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2020,7,1]]},"reference":[{"key":"25_CR1","unstructured":"Richardson, A.: Using customer journey maps to improve customer experience. Harvard Bus. Rev. (2010). \nhttp:\/\/www.iimagineservicedesign.com\/wpcontent\/uploads\/2015\/07\/Experience-Maps-Using-Customer-Journey-Maps-to-ImproveCustomer-Experience.pdf\n\n. Accessed 26 Sept 2019"},{"key":"25_CR2","unstructured":"Payne, A.: Handbook of CRM: Achieving Excellence in Customer Management. Routledge (2005). \nhttps:\/\/ebookcentral.proquest.com\/lib\/turkuamkebooks\/reader.action?docID=255230\n\n. Accessed 11 Dec 2019"},{"key":"25_CR3","unstructured":"Peppers, D., Rogers, M.: Managing Customer Relationships: A Strategic Framework. Wiley (2016). \nhttp:\/\/ebookcentral.proquest.com\/lib\/turkuamk-ebooks\/detail.action?docID=4729311\n\n. Accessed 12 June 2019"},{"key":"25_CR4","unstructured":"Buttle, F.: Customer Relationship Management. Routledge (2003). \nhttp:\/\/ebookcentral.proquest.com\/lib\/turkuamk-ebooks\/detail.action?docID=289003\n\n. Accessed 11 Dec 2019"},{"key":"25_CR5","unstructured":"Ilmarinen, V., Koskela, K.: Digitalisaatio: yritysjohdon k\u00e4sikirja. Talentum 2015 (2015). \nhttps:\/\/bisneskirjastoalmatalentfi.ezproxy.turkuamk.fi\/teos\/IACBGXCTEB#kohta:DIGITALISAATIO((20)\/piste:b4\n\n. Accessed 28 Nov 2019"},{"key":"25_CR6","unstructured":"Bristol Strategy: What is an Inbound Marketing Sales Funnel? (2019). \nhttps:\/\/www.bristolstrategy.com\/what-is-an-inbound-marketing-sales-funnel\n\n. Accessed 25 Oct 2019"},{"key":"25_CR7","unstructured":"HubSpot: Inbound marketing strategy (2019). \nhttps:\/\/www.hubspot.com\/inbound-marketing\n\n. Accessed 25 Sept 2019"},{"key":"25_CR8","unstructured":"Booth, K.: Why Inbound Marketing is Necessary at Every Stage of the Sales Funnel. HubSpot (2014). \nhttps:\/\/blog.hubspot.com\/insiders\/inbound-marketingfunnel\n\n. Accessed 25 Oct 2019"},{"key":"25_CR9","unstructured":"The Marketing Blender: Statistics Every B2B Company Should Know to Boost Sales and Get More Customers (2019). \nhttps:\/\/www.themarketingblender.com\/statistics-boost-sales\/\n\n. Accessed 1 Dec 2019"},{"key":"25_CR10","unstructured":"Venermo, A.: Defining a business-to-business customer journey. Theseus (2019). \nhttps:\/\/www.theseus.fi\/bitstream\/handle\/10024\/266592\/AlinaVenermo-the-sis_CompanyX.pdf?sequence=2&isAllowed=y\n\n. Accessed 1 Jan 2020"}],"container-title":["Advances in Intelligent Systems and Computing","Advances in Human Factors, Business Management and Leadership"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-030-50791-6_25","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2020,6,30]],"date-time":"2020-06-30T11:24:25Z","timestamp":1593516265000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-030-50791-6_25"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020]]},"ISBN":["9783030507909","9783030507916"],"references-count":10,"URL":"https:\/\/doi.org\/10.1007\/978-3-030-50791-6_25","relation":{},"ISSN":["2194-5357","2194-5365"],"issn-type":[{"type":"print","value":"2194-5357"},{"type":"electronic","value":"2194-5365"}],"subject":[],"published":{"date-parts":[[2020]]},"assertion":[{"value":"1 July 2020","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"AHFE","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"International Conference on Applied Human Factors and Ergonomics","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"San Diego, CA","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"USA","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2020","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"16 July 2020","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"20 July 2020","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"ahfe2020","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"http:\/\/ahfe2020.org\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}